Automation can help call centers increase efficiency in several ways, such as boosting speed and accuracy, increasing scalability and flexibility, ensuring consistency and compliance, and fostering innovation and improvement. For example, automation can reduce waiting times, errors, or complaints by performing tasks faster and more accurately than human agents. It can also adapt to changing customer demands, volumes, or preferences to enable call centers to handle more calls, offer more services, or expand to new markets. Moreover, automation can follow predefined rules, standards, or protocols to ensure that call centers deliver the same level of service, quality, and security across all channels and interactions. Lastly, automation can test, measure, and optimize different aspects of their operations to help call centers identify and implement best practices, solutions, or opportunities.