How can a brand strategy team collaboratively create a consistent brand image across all channels?
Creating a consistent brand image across all channels is a key challenge for any brand strategy team. A brand image is the perception and impression that customers and stakeholders have of your brand, based on your visual, verbal, and behavioral elements. To ensure that your brand image is coherent, memorable, and aligned with your brand identity and values, you need to collaborate effectively with your team and other departments. Here are some tips on how to do that.
-
Akshay ShirkeCreative Technology Specialist | Expert in Brand Building & Design-Led Marketing
-
Anna BertoldiniSenior Social Media Brand Manager at NielsenIQ ?? | Keynote speaker and storyteller | Helping professionals get noticed…
-
Giorgi Imerlishvili, MBAForbes 30 Under 30 | Commercial Director at Transporter | Certified Brand Architect by Level C