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How can augmented reality improve digital advertising?

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Augmented reality (AR) is a technology that overlays digital elements on the real world, creating immersive and interactive experiences for users. AR has been gaining popularity in various industries, including gaming, education, retail, and entertainment. But how can AR improve digital advertising? In this article, we will explore some of the benefits and challenges of using AR for digital advertising, and provide some tips and examples to help you get started.

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1 AR benefits for digital advertising

AR can offer several advantages for digital advertising, such as enhancing customer engagement and retention, increasing brand awareness and loyalty, and improving conversion and sales. AR can create memorable and personalized experiences for customers, allowing them to interact with your brand, product, or service in a fun and creative way. This could involve using AR to let customers try on your products, showcase your features, or create viral campaigns. Additionally, AR can help reduce the gap between online and offline shopping by allowing customers to see, touch, and feel your products. This can also reduce the friction and uncertainty that often prevent customers from making a purchase. By providing value and entertainment to your customers through AR, you can build trust and loyalty, encourage word-of-mouth and social sharing, offer discounts or rewards, or provide product reviews.

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Farbod Mostofi

Marketing, Advertising PR & Brand Manager
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One of the most important elements in marketing and digital marketing is to create a new experience for users so that with the help of this feeling, a relationship with the brand is formed. Augmented reality, like other techniques that come with new technologies, can create this good feeling and new experience. But keep in mind that you must use different tools to maintain and continue the relationship and in fact do not abandon the audience.

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Sriadyanth G.

Founder & Creative Director at Adroit Monkey | Design, Branding and Brand startergy |?SIBM?Pune
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Pokémon GO is an excellent example of AR's advertising potential. The game not only engaged users in AR experiences but also drove significant foot traffic to businesses. Local businesses could become PokéStops, attracting players (and potential customers) to their locations.

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2 AR challenges for digital advertising

However, AR also comes with some challenges for digital advertising, such as technical and financial barriers, user adoption and education, and content creation and distribution. AR requires high-quality hardware and software, which can be expensive and difficult to maintain, and you need to measure the performance of your AR campaigns. Additionally, many users may not know how to access or use AR content. Therefore, you need to educate users on how to enjoy your AR content, as well as ensure that it is relevant, useful, and appealing. Furthermore, creating engaging AR content requires creativity and innovation, as well as technical and artistic skills. Lastly, you must consider the best ways to distribute your AR content.

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Farbod Mostofi

Marketing, Advertising PR & Brand Manager
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One of the problems of tools such as augmented reality and artificial intelligence is over-reliance on technology and forgetting about creativity and storytelling. Sometimes we are so immersed in the type of technology and programming and technical issues that we forget that these are tools that are supposed to convey a creative idea to the user, or create a story to strengthen the brand. Therefore, as a marketer, you should be careful about the balance between technology and creativity. Especially since everything we do is to attract the audience, not to show off our technical ability.

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Maria Laura Carrizo

Analista de Sistemas y Programador. Especialista en creación de Contenidos. Community Manager.
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La posibilidad de que los clientes interactúen virtualmente con productos puede reducir la incertidumbre y aumentar la confianza, lo que puede traducirse en mayores tasas de conversión. La capacidad de visualizar productos en entornos del mundo real puede influir positivamente en las decisiones de compra. La RA puede permitir a los consumidores "probar" productos antes de comprarlos, incluso en entornos virtuales, reduciendo la brecha entre la experiencia de compra en línea y la física. Proporcionar valor y entretenimiento a través de experiencias de RA puede construir una conexión emocional con los consumidores, generando confianza y lealtad a largo plazo. .

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3 AR tips and examples for digital advertising

To leverage the benefits of AR for digital advertising, you need to start with a clear goal and strategy. Research your market, competitors, and customers, and identify the best opportunities and platforms for your AR content. You should also focus on providing a positive and meaningful user experience and value. Make your AR content easy to access, use, and share, and provide clear instructions and feedback. Be creative and innovative to surprise and delight your users. As examples of successful AR campaigns, IKEA Place created an app that allows users to virtually place furniture in their own space; L'Oréal Paris offers a web-based AR tool for trying on makeup products; Pepsi Max ran a bus stop ad with an AR illusion; Guinness created a coaster with an AR mini-game; National Geographic used an AR magazine cover to transform into a video.

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Warreń Chris Bulimé

Communications Officer at World Health Organization | Marketing & Social Media Consultant | Brand Curator | Graphic Designer & Multimedia Specialist | Content Creator for Now and the Future
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See some pointers and examples on how to use augmented reality in digital advertising: 1. Personalization: Using AR, you can build tailored adverts that are unique to each user. A beauty brand, for example, could utilize augmented reality to provide a virtual try-on experience for customers, allowing them to see how different products would look on their face. 2. Interactive commercials: Augmented reality may be utilized to create interactive commercials 3. Gamification: AR can be utilized to make exciting and engaging gamified commercials. For example, a food brand For example, a food brand could use AR to create a virtual scavenger hunt, where customers have to find hidden items in the real world to win prizes

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can augmented reality improve digital advertising?

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1 AR benefits for digital advertising

2 AR challenges for digital advertising

3 AR tips and examples for digital advertising

4 Here’s what else to consider

Advertising

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How can augmented reality improve digital advertising?

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1 AR benefits for digital advertising

2 AR challenges for digital advertising

3 AR tips and examples for digital advertising

4 Here’s what else to consider

Advertising

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