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Here's how you can use strategic thinking to deliver an impactful public speech.

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Public speaking is an art form that combines the elegance of language with the precision of strategy. To deliver an impactful speech, you must harness the power of strategic thinking, which involves planning, analysis, and execution to achieve your communication goals. This approach can elevate your speaking from simply sharing information to truly engaging and moving your audience. With the right strategies, you can craft a message that resonates and leaves a lasting impression.

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1 Know Your Goal

Understanding your primary objective is crucial for an impactful speech. Ask yourself what you want the audience to think, feel, or do after your presentation. Your goal might be to inform, persuade, inspire, or entertain. Strategic thinking requires you to focus on this endgame throughout your preparation process. Every aspect of your speech, from the opening lines to the closing words, should be tailored to serve this purpose. This clarity will guide your content selection and delivery style.

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Thomas Siegman

Global Innovation Strategist | Artificial Intelligence/Machine Learning Expert | Customer Success Leader | Drives Business Transformation and Revenue Growth
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Do you remember teachers who ended their class with a homework assignment? How did that feel? Did it make you want more? Now think. How will your leave your audience feeling? Elated? With a moment of poignancy? Excited to share what they just learned and eager for more? End with an "ah-ha", a smile, or a high-five and you will be a star.

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2 Analyze Audience

Your speech can only be impactful if it resonates with the audience. Spend time analyzing who they are, what they care about, and what prior knowledge they might have about your topic. Consider demographics such as age, profession, and cultural background. Strategic thinking involves anticipating questions or objections they may have and addressing them within your speech. The more you understand your audience, the more you can tailor your message to align with their interests and values.

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3 Craft Content

Content is king in public speaking, and strategic thinking helps you craft a message that sticks. Organize your material logically, with a clear beginning, middle, and end. Use stories, analogies, and examples to illustrate your points and make them more relatable. Strategic thinking also means being selective with your information—include only what serves your goal and resonates with your audience. A well-structured speech with relevant content will make a stronger impact.

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4 Engage Emotionally

Emotion is a powerful tool in public speaking. Strategic thinking involves deciding which emotions you want to evoke in your audience—be it excitement, urgency, empathy, or curiosity—and then deliberately weaving elements into your speech that will trigger these feelings. Use vivid language, voice modulation, and non-verbal cues like gestures and facial expressions to enhance the emotional appeal of your speech. Connecting emotionally can transform a good speech into an unforgettable one.

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5 Practice Delivery

The best content can fall flat without effective delivery. Use strategic thinking to plan how you will present your speech. Practice your pacing, intonation, and pauses to emphasize key points. Work on your body language to ensure it complements your message. Remember that practice isn't just about memorizing words—it's about refining how you communicate those words with confidence and authenticity. Strategic rehearsal leads to a polished and impactful delivery.

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Thomas Siegman

Global Innovation Strategist | Artificial Intelligence/Machine Learning Expert | Customer Success Leader | Drives Business Transformation and Revenue Growth
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You need to connect. You don't have to be slick, or dynamic, or a great orator. But you've got to speak to your audience, not at them. Ever see someone standing in front of an audience, eyes glued to their notes, stiltedly reading a speech that sounded great on paper? Don't be that guy. Know what you're talking about and then talk *with* your audience. Make mistakes. Be human. Most importantly, know what you are talking about and why it is important. Confidence is the single greatest asset. Use it.

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6 Reflect and Adapt

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alex Maiersperger

Healthcare Strategy & Marketing Executive | Podcast Host | GTM & Growth Expert | Advocate for Emerging Health Leaders
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I'm convinced that curiosity and caring are the two things that set the best speakers apart (and best is subjective). If you're curious and care about a subject, it will come through in the insights you're able to learn about it and then express. And if you care about it, that's literally 75% of the battle. We've got far too many trained speakers and not enough people speaking from their training. There's a big difference. The impactful speeches in my life have been from people who have deeply cared about something and expressed that in a way that I then deeply care about.

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Here's how you can use strategic thinking to deliver an impactful public speech.

1

2

3

4

5

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1 Know Your Goal

2 Analyze Audience

3 Craft Content

4 Engage Emotionally

5 Practice Delivery

6 Reflect and Adapt

7 Here’s what else to consider

Public Speaking

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Here's how you can use strategic thinking to deliver an impactful public speech.

1

2

3

4

5

6

7

1 Know Your Goal

2 Analyze Audience

3 Craft Content

4 Engage Emotionally

5 Practice Delivery

6 Reflect and Adapt

7 Here’s what else to consider

Public Speaking

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