Here's how you can use feedback and evaluation to advance your career in product marketing.

Em minha vis?o, o feedback desempenha um papel crucial no processo de desenvolvimento de produtos. Ao coletar opini?es, sugest?es e críticas dos clientes, stakeholders, colegas, as empresas podem aprimorar a qualidade dos produtos e a experiência do usuário. O feedback n?o apenas ajuda a detectar e resolver bugs ou débitos técnicos, mas também orienta a prioriza??o de recursos, proporciona vantagem competitiva e impulsiona a inova??o e o crescimento. Além disso, ao tomar decis?es baseadas em dados provenientes do feedback, as empresas podem criar produtos mais alinhados com as necessidades e preferências dos usuários.

Actively seek feedback from supervisors, peers, and stakeholders on your marketing strategies, campaigns, and overall performance. Constructive feedback helps you understand your strengths and areas for improvement. Ask them for specifics and even measurable feedback such as, "You excelled specifically in X area of this product launch." This feedback can be leveraged on your resume and during interviews for your next position.

Retroalimentación si pero con comunicación positiva. Si no tenemos en cuenta que lo que deseamos corregir o mejorar no se transmite con mensajes asertivos estaremos buscando la inversa de esta herramienta tan importante para conseguir confianza y autoestima de nuestros colaboradores. Aceptar retroalimentación nos ayuda a mejorar nuestro comportamiento y procesos, la idea no es tanto el saber que nos falto para conseguir mejores logros, es identificar las fortalezas que tenemos y no hemos utilizado para poder destacar en nuestra gestión. El mensaje de no me regales pescado sino ensé?ame a pescar, nos dice que es lo que debo descubrir en mi potencial para ser un mejor gestor. La retroalimentación es útil si hay aprendizaje.

HOW TO EVALUATE A CAMPAIGN? 1. Engage all teams to promote internal alignment and a shared understanding of customer needs. 2. Pursue input from your user database. A broader perspective allows you to make better decisions not influenced by a minority of comments. 3. Involve stakeholders and teams in customer-facing roles, such as front desk staff, to assess pain points and complaints. 4. Consider a software tool that can assist in gathering and analyzing all relevant data. 5. Respond to feedback promptly.

Em minha vis?o, o acompanhamento dos KPIs é essencial para o sucesso na gest?o de produtos. Essas métricas fornecem insights valiosos sobre o desempenho do produto, permitindo que as equipes tomem decis?es informadas. Ao monitorar KPIs como taxa de convers?o, satisfa??o do cliente e reten??o, podemos ajustar estratégias, priorizar recursos e otimizar a experiência do usuário. Além disso, os KPIs nos ajudam a alinhar o produto com os objetivos da empresa, impulsionando o crescimento e a inova??o.

Objective evaluation of campaigns is crucial. At ProManage, I used KPIs to assess marketing strategies, identifying successful tactics and areas needing improvement. This approach ensured our campaigns were always aligned with business objectives.

Mentorships can be one of the most meaningful parts of your career. The right mentor will help you learn and grow not only at work, but in life. If you have a great manager, they're likely already taking a mentorship approach in their leadership. For additional mentorships, sometimes it can be as easy as reaching out to a leader at your org and asking! No matter what kind of mentorship you have, make sure you're always adding value to the relationship with feedback, follow-ups, and appreciation.

Minha experiência com mentoria de produtos foi transformadora. Ter um mentor dedicado me proporcionou insights valiosos, orienta??o prática e uma vis?o mais ampla do campo. Através de conversas regulares, aprendi a navegar pelos desafios específicos da área, aprimorar minhas habilidades de lideran?a e a tomar decis?es estratégicas com mais confian?a. A mentoria n?o apenas acelerou meu crescimento profissional, mas também me conectou a uma rede de profissionais experientes. Recomendo fortemente a mentoria para quem deseja avan?ar no marketing de produto. ??

Un día en mi trabajo me llamaron para preguntarme si podría ser mentor de un joven talento en la empresa, esta invitación me llamo de halago pero me inquiete con algunas preguntas: ?Por qué yo?, ?No tengo estudios para mentor? y otras mas. Descubrí con la practica que ser Mentor es poder compartir experiencia y aprendizaje. Un mentor es una persona que a raíz de su trayectoria puede orientar a otra persona para lograr con sus habilidades los mejores resultados. Un Mentor desbloquea la potencialidad de quienes acuden a el, es un guía que apoya mediante la escucha activa, el lenguaje asertivo y el interes en el otro, con esto busca un mejor profesional y ser humano. El mentor convertirá el carbón que hay en ti en diamante.

WHAT IS A MENTOR? Someone who can guide you in shaping your product journey. With their experience, mentors provide invaluable support, transforming your approach and perspective on product management keeping you on track. MAIN AREAS TRAINING Will assist you in navigating the various stages of your career, even providing contacts and guidance on securing a job. Your mentor becomes your personal coach, comprehending your professional path and aligning you with opportunities that would be unimaginable without him/her. EXPERTISE Your mentor has already faced many of the challenges you will encounter on your professional journey, providing empathy and strategic solutions. They can be your guide, your coach, and your secret weapon, all in one.

Mentorship has been invaluable in my career. At ProManage, I sought guidance from seasoned professionals who provided insights into market trends and strategic thinking, significantly shaping my career path.

Continuous iteration based on feedback is essential. At ProManage, I implemented bi-weekly feedback loops to refine our marketing strategies, ensuring they stayed relevant and effective in a dynamic market.

Continuous iteration based on feedback is crucial in product marketing. Use evaluations of your marketing initiatives to refine your approach iteratively. This involves continually adapting and optimizing your strategies, not just making one-time changes. By doing so, you'll demonstrate a growth mindset essential for success in a dynamic field like product marketing, where consumer preferences and market conditions change rapidly. This iterative process ensures your strategies remain effective and responsive to evolving market demands.

Os dados nos fornecem insights valiosos sobre o comportamento dos usuários, permitindo ajustes rápidos e estratégias informadas. Monitorar métricas como taxa de convers?o, engajamento, reten??o e feedback dos clientes nos ajuda a otimizar o produto, identificar oportunidades de melhoria e garantir que estejamos atendendo às necessidades do público-alvo. Sem dados, estaríamos navegando no escuro. ??

Quantitative data from customer surveys, sales figures, and market research provides invaluable insights into the performance of your products and marketing strategies. This data allows you to make informed decisions, justify your marketing spend, and fine-tune your approach to better meet the needs of your target audience.

?Puedes caminar en un cuarto oscuro?, ?sabrás hacia donde ir si no sabes donde te encuentras?, ?Cómo tomar decisiones inteligentes sin información?. Los datos es el lenguaje de los negocios, del mercado, nos dicen que es lo que esta sucediendo y quizás lo mas importante, hacia donde va, estar informado con datos de lo que sucede es saber cual es la tendencia y saber hacia donde dirigir nuestras acciones y decisiones. Hoy tenemos muchos datos sobre lo que pasa en nuestros negocios, la pregunta es: ?Qué hacer con esta información?, si no tenemos un equipo que aterrice estos datos , que los acople con la estrategia de nuestras organizaciones de nada servirá tenerlos.

IMPORTANCE OF DATA Marketing data and feedback information are crucial in identifying ideal customers, crafting compelling content, and building more effective campaigns. FEEDBACK SOFTWARE Consider this option for enhanced effectiveness. MICROSURVEYS A reliable user feedback tool supporting various types such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Product-Market Fit surveys, etc. CUSTOMIZABLE Software that allows you to integrate your product and branding theme. FEEDBACK It ought to offer comprehensive survey analytics and response monitoring features. INTEGRATION Seamless integration with third-party survey and analytics tools, for easy collection and analysis of diverse data.

IMPORTANCE OF A NETWORK Professional networking involves more than just accumulating contacts; it's about fostering and sustaining relationships. ? Stay in contact ? Remember important dates ? Share updates about your work ? Provide support and help EXPAND YOUR NETWORK When you excel in expertise and service, you can pursue alliances or partnerships with those in the same market and/or complementary businesses. By nurturing your network, you strengthen it and create greater visibility for various associates and clients along their career paths. The moment you begin to gain recognition, it paves the way for new opportunities. ? Became creative and innovative ? Be a reference of your niche market ? Know mentors ? Develop your career

One effective way to advance your career in product marketing through feedback and evaluation is by implementing a structured feedback system. In my experience, I set up bi-weekly feedback loops for my team, using detailed performance metrics and peer reviews to assess our projects. This included anonymous surveys for candid feedback and one-on-one sessions to discuss insights. Additionally, self-evaluation worksheets helped team members set specific, actionable goals. This approach not only improved our skills but also demonstrated a proactive attitude towards professional growth, enhancing our competitiveness in the field.

When considering your career development in product, remember the wise words of Kent Brockman: "Human Resources has apparently been taken over, 'conquered' if you will, by a master race of giant space ants. It's difficult to tell from this vantage point whether they will consume the captive Product Managers or merely enslave them. One thing is for certain: there is no stopping them; the ants will soon be here. And I, for one, welcome our new insect overlords. I'd like to remind them as a trusted Senior Product Manager, I can be helpful in rounding up others to toil in their underground sugar caves."

Seek Constructive feedback from mentor and self introspection to dig deeper into your career decision is very much essential for an individual to excel growth in career.