Here's how you can unleash your creativity to discover and profit from new digital business prospects.

I don′t see how to be creative and innovative in the digital or in any other environment without embracing change. We need to encourage the people involved in the process/product to question the status quo using insighths and feebacks from themselves and from the customers to see what's is good, what should be enhaced and what are the new opportunities

led a digital transformation project that required replacing outdated systems with innovative cloud solutions. Initially met with resistance, I emphasized the benefits and provided training to ease the transition. Advice: Embrace change by letting go of outdated practices and adopting new technologies. Stay open to emerging trends and be flexible in your approach. This mindset not only fuels creativity but also helps you discover new business opportunities and stay competitive in the dynamic digital landscape.

Embracing change is vital for creativity in the digital landscape. With technology and consumer behaviors constantly evolving, you must be open to letting go of old practices and embracing new trends. This mindset fosters thinking outside the box and envisioning innovative business models or services that adapt to the changing digital marketplace. Flexibility enables you to seize untapped digital opportunities and stay ahead in the dynamic landscape of the digital world.

Fostering creativity requires providing a supportive environment where ideas can flourish. Schedule brainstorming sessions and encourage open-mindedness without criticism. Techniques like mind mapping or SCAMPER can help explore different angles on digital opportunities. By nurturing innovation, you'll generate a variety of ideas that could inspire your next digital venture.

I applied Design Thinking methods in many opportunities with very good results. These methods are a very powerfull tool to make sure that people will be able to give their opinions , insights and ideas without judgment in the beginning of the session to be evaluated in the proper moment. I helped the people involved in theses sessions to enhace their creative confidence and be eager to take part in another sessions to help their teams and other teams to solve complex challenges.

In any business area, it is important to carefully analyze market trends to assess what can be useful and viable to stay ahead of the competition or know the degree of risk of the business if it is not possible to meet the new market demands.

It is essential to know how to use new technologies to improve what already exists or even to design and implement new ideas that meet a company's business objectives, whether for maintenance or expansion of the business.

The use of MVPs is an excellent and established strategy for validating and improving products and concepts before placing them on the market. I've done this more than once.