Here's how you can turn your failures into a stronger personal brand in your industry.

Share your learnings openly: People connect with authenticity. Talking about what went wrong and the lessons you learned shows you're not afraid of challenges and that you're always growing. You can share your failures through blog posts, social media, or even presentations at industry events.

Our approach has to be transparent if we want to turn our failures into a stronger personal brand. We can start with acknowledging failures and we have to be open to learning from them. We should share our experiences and learnings with people,make it public-go ahead and share your story, highlight what went wrong, what could have been done differently, do some analysis, aim to improve and adapt, innovate and seek feedback. Failing is not the problem, not learning is, not trying is. And to stay motivated it's important to understand and value the benefits of measuring backward and not always forward.

Turn failures into a stronger personal brand by embracing them as learning opportunities. Share your experiences and the lessons learned openly to demonstrate resilience and transparency. Use these stories to build authenticity and connect with your audience on a deeper level. Highlight how overcoming challenges has enhanced your skills and expertise, showcasing your growth and adaptability. This approach not only humanizes your brand but also positions you as a credible and relatable industry leader.

Start by reflecting on your failures to understand the root causes and extract valuable lessons. Share these insights publicly through blogs, social media, or industry talks to demonstrate your resilience and growth mindset. Use storytelling to frame your failures as stepping stones to success, showcasing how you overcame challenges and what you learned. Incorporate the lessons into your training sessions, positioning yourself as a relatable and knowledgeable expert.

One thing that am sure about life is that it's not an upward straight graph, it is a curve with both ups and downs and not one person can grow in life without facing failures. The key here is to reflect deeply upon it and work on turning it into a success. The more we share the failures and challenges we faced and the opportunities we made out of them, the more authentic and unique our story becomes. Thus, the failures only make our brand stronger and inspirational, not otherwise.

Your audience wants authenticity. If every story, example, post, etc is always how you crushed it and are amazing, people start to not trust you. It will help you connect better with your audience if you share your failures, walk through your challenges and are willing to be vulnerable. There is a happy medium to this as I've seen people depress an audience by doing too much of this... but find a good balance and be transparent, it makes you more trustworthy by being real with your audience.

It can be terrifying to fail as an influencer as it can be or feel very public, you launch a new program and no one signs up or maybe it takes longer than you had hoped. It’s important to remember that very few people get it right the first time, sometimes messaging has to be rethought or maybe it’s just not the right time. You will continue to build credibility and trust if you are upfront and authentic about what happened and how you are learning from it. This helps others to feel like they are not alone in their failures. I think there is a saying that an entrepreneur needs to fail at 9 out of 10 businesses for one to be successful. Keep going

Vulnerability without Emotion Intelligence can backfire. If you're an influencer in the beauty industry, it's a great technique. But learn how to craft a story and understand your audience before you go spilling your guts.