Here's how you can transition to part-time or freelance work as a late career professional in advertising.

Gradually phase it in: Before you leave, ask your employer about a part-time or flexible schedule. Develop your brand as a freelancer: Make an online profile or website that highlights your accomplishments and abilities. Make strategic connections by going to industry events and reaching out to possible freelance clients. Start modest: Take on modest freelance jobs to expand your portfolio and experience. Establish limits: To prevent burnout, make sure you explain your availability and pricing clearly.

When you're thinking about the skills you've developed - don't just consider your "hard" skills, but focus also on the soft capabilities, such as problem definition, difficult conversations, client relationship building. As a late-career freelancer, your clients will be looking towards you being a well-rounded and mature professional who brings a wealth of experience in the reality of delivering great work. Also, don't look to niche down too much - make a virtue of your years of experience of a broad range of situations. Be clear on why someone would hire you - but be clear in what you're bringing beyond others.

Transition to part-time or freelance work as a late-career professional in advertising by leveraging your extensive industry experience and network. Update skills with digital marketing trends, establish a strong online presence showcasing past successes, explore flexible job platforms, and gradually reduce hours while maintaining client relationships to ensure a smooth transition into freelance or part-time roles.

Transition to part-time or freelance work as a late-career professional in advertising by leveraging your extensive experience and network. Update your skills with current trends and digital tools. Showcase your portfolio and expertise on professional platforms. Build client relationships and market yourself through networking and referrals. Gradually reduce full-time commitments while maintaining a steady freelance workload for a smoother transition.

To emulate successful transitions, professionals should build a strong online portfolio, engage in continuous learning, and actively network within industry events and online forums.Take inspiration from case studies such as Ogilvy’s program in Singapore, where senior professionals successfully transitioned to consultancy roles, utilizing their rich experience to mentor startups and drive innovative campaigns. This shift not only offers flexible working hours but also allows seasoned experts to impart valuable industry knowledge and stay relevant in a rapidly evolving market.

I've worked as an independent consultant for about 25% of my career — it is not for the faint-hearted. Setting rates is perhaps the most frustrating aspect, especially for women who tend to undervalue their time and services. If possible, talk with others in or out of your market with similar background to and ask about an acceptable range. Or join associations, read articles or conduct research to set rates. Annually audit your rates to make sure you're still on track. And when you're too busy to take on new clients or service your existing ones, it's time to raise your rates!