Here's how you can track the success of your partnerships with key metrics.

Focus on what they care about! How are they paid on the deal? What KPI's are their management team asking for? What does their quota/target look like for these kinds of opportunities? Then find a way to align your company and individual goals to hit their KPI's. Don't go to meetings expecting them to hit your KPI's. Look at it the other way around! Makes a big difference!

Revenue is an obvious metric to assess the success of a partnership. However, it is ought to be analysed with a high level of scrutiny. The significance must be focused on the sub-metrics that contributed toward the financial impact (whether positive or adverse). For example, the partnership opened opportunities on a territory that otherwise we cannot be involved in. Whilst the revenue is obvious, the take away here is: Look at the impact of strategic geographical spread.

In my experience, tracking revenue impact is key to evaluating a partnership’s financial benefits. Once, after partnering with a local taxi service, we saw a 20% revenue increase. To measure this, compare sales before and after the partnership, breaking it down by region or service. For example, monitor how much revenue comes from Global eSIMs driven by the partner. Also, keep an eye on co-selling and cross-promotion efforts to see their contribution. Regularly assess these metrics to ensure the partnership is profitable and make strategic adjustments as needed. Key Points: - Compare pre- and post-partnership revenue. - Track sales by service and region. - Monitor co-selling and cross-promotion results.

Revenue Growth: Measure the direct revenue generated from each partnership. Lead Conversion Rate: Track leads generated through the partnership and their conversion rate. Customer Retention: Assess if partnerships contribute to increased customer loyalty. Product/Service Utilization: Monitor increased usage or adoption rates driven by the partner. Innovation Impact: Track new solutions or features resulting from the partnership. Market Expansion: Measure access to new markets, demographics, or segments. Partner Satisfaction: Regularly survey partners to gauge satisfaction and identify improvement areas.

It is important, however, to address and fully understand the ownership and responsibility over such leads. Servicing such leads required resources (human and financial). Is it our responsibility to manage the leads, or is it our partner's. The importance of this becomes critical when it comes to conversion rates of such new leads, and subsequently the retention rates. Otherwise, the outcome of this metric will dilute that of the rmfirst metric above - Revenue - by increasing acquisition cost.

Acredito muito que as Parcerias ajudam a diminuir o CAC, uma vez que otimizamos o budget de marketing e maximiza??o de campanhas! Como medimos: - Número de Novos Clientes: Quantos novos clientes foram atraídos pelas parcerias. - Custo de Aquisi??o de Clientes (CAC): O quanto foi investido para adquirir esses novos clientes através das parcerias.

One thing I’ve found helpful in tracking partnership success is focusing on lead generation. At EasyWeGo, a strategic partnership with a workspace provider boosted our shared workspace leads. We focused not just on quantity, but on lead quality. Leads that convert into paying customers are a better indicator of success. To measure this, track how many leads come from partner referrals or joint campaigns and how many of those result in sales. This reveals whether the partnership is working or if improvements are needed. Key Points: - Track leads from referrals and campaigns. - Focus on lead quality over quantity. - Monitor conversion rates into paying customers.

Acredito que as Parcerias estratégicas trazem um grande ganho para o Engajamento e Conscientiza??o da Marca! Como medir: - Visibilidade da Marca: Número de vezes que a parceria gerou men??es ou visualiza??es para a sua marca. - Taxa de Engajamento: Curtidas, comentários, compartilhamentos e intera??es nas campanhas conjuntas. - Alcance Organico e Pago: O alcance das campanhas de marketing conjuntas, tanto organicas quanto pagas.

In my experience, brand expansion is a key metric for non-financial partnership success. One time, partnering with a local taxi company increased our visibility in Cambodia through press mentions and social media engagement. To track this, monitor website traffic, social media interactions, and mentions related to your partner. Also, analyze how many new regions or markets you are entering thanks to the collaboration. If your brand gains attention in new areas due to the partnership, it signals long-term growth and brand value. Key Points: - Monitor social media engagement and press mentions. - Track website traffic from partner referrals. - Measure brand visibility in new regions or markets.

Acredito também, que as Parcerias, atuam diretamente, estratégicamente e essencialmente na RETEN??O e FIDELIZA??O de Clientes. Elas contribuem para a TRC e o LTV: - Taxa de Reten??o de Clientes (TRC): A quantidade de clientes que continuam utilizando seus servi?os após a parceria. - Lifetime Value (LTV): O valor que um cliente gerado pela parceria traz ao longo do tempo.

One thing I’ve noticed is that customer satisfaction is a great indicator of partnership success. At EasyWeGo, after partnering with a workspace provider, customer feedback improved. We used Net Promoter Scores (NPS) and surveys to measure satisfaction with the combined services. Focus on feedback specifically related to partnership-driven offerings. Positive experiences often lead to repeat business and referrals, helping to scale the business. When both companies provide seamless customer experiences, the partnership’s value increases. Key Points: - Use NPS and surveys to gauge satisfaction. - Focus on feedback for partnership-related services. - Positive experiences drive repeat business and referrals.

In my experience, improving operational efficiency through partnerships provides notable benefits. At EasyWeGo, partnering with local transportation providers reduced our response times by 30%. To evaluate this efficiency, track enhancements in customer service response times and resource allocation. If a partnership results in smoother operations and lower costs, it indicates effective collaboration. For instance, our partnership helped automate processes, saving time and money. These efficiency gains often lead to higher profitability and enhanced customer experiences. Key Points: - Track response times and improvements. - Measure cost savings from streamlined processes. - Improved efficiency typically increases profitability.