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Here's how you can thrive in a strategic communications career by being resilient.

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In strategic communications, resilience is not just a buzzword—it's a career imperative. Thriving in this field means navigating complex scenarios and managing various stakeholders with finesse. You must be adaptable, recover quickly from setbacks, and remain focused on your goals. Whether you're crafting crisis communication plans or steering a brand through a reputational challenge, being resilient will ensure you maintain clarity and effectiveness in your messaging. It's about bouncing back stronger, learning from experiences, and continually honing your strategic approach to communication.

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Ts Dr Manju Appathurai

Empowering leaders and organizations toward growth through multidisciplinary consulting. Supporting organizations…
Samantha Fletcher

Senior Internal Communications Manager at Sainsbury’s | CIPR Qualified | IoIC Member

1 Embrace Change

Embracing change is crucial in strategic communications. As the media landscape evolves and new technologies emerge, you must be willing to adapt your strategies. This might mean rethinking your approach to social media campaigns or finding innovative ways to engage with your audience. Resilience here means having the flexibility to pivot when necessary and the foresight to anticipate shifts in the industry. By staying current with trends and open to new ideas, you can ensure that your communication strategies remain relevant and impactful.

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Ts Dr Manju Appathurai

Empowering leaders and organizations toward growth through multidisciplinary consulting. Supporting organizations through EAPs, leadership development, corporate wellness, and executive life coaching.
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Consider the constant evolution of the communications landscape. Stay updated on new trends, platforms, and communication tools to effectively adapt your strategies and messaging. This will not only make you a more valuable asset but also open doors to new and exciting communication channels.

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2 Learn Continuously

In a field driven by constant change, committing to lifelong learning is essential for resilience. This includes staying abreast of the latest communication theories, understanding the nuances of digital platforms, and mastering the art of storytelling. By continually expanding your knowledge base, you can adapt your strategies to the evolving needs of your audience and maintain a competitive edge. Resilient strategic communicators are perpetual students of their craft, always seeking to improve and innovate.

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Samantha Fletcher

Senior Internal Communications Manager at Sainsbury’s | CIPR Qualified | IoIC Member
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Keep in the know by joining a professional body such as the Institute of Internal Communication. From reading case studies in their magazine to joining virtual training with industry experts, you can learn new and upcoming trends to equip you in the workplace.

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Ts Dr Manju Appathurai

Empowering leaders and organizations toward growth through multidisciplinary consulting. Supporting organizations through EAPs, leadership development, corporate wellness, and executive life coaching.
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Staying ahead of the curve in strategic communications is crucial. Attend industry conferences, workshops, and webinars. Pursue relevant certifications and courses to bolster your expertise. Explore online resources and publications to stay abreast of emerging trends and best practices. Consider niching down your knowledge in a specific area of communication, like crisis communication or social media marketing, to become a valuable asset.

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3 Network Strongly

Building a strong professional network is a cornerstone of resilience in strategic communications. Connections with peers, mentors, and industry leaders can provide support, advice, and opportunities for collaboration. A well-established network can also be a safety net during challenging times, offering diverse perspectives and insights that can help you navigate complex situations. By investing time in nurturing these relationships, you can create a community that bolsters your resilience and enhances your career growth.

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Ts Dr Manju Appathurai

Empowering leaders and organizations toward growth through multidisciplinary consulting. Supporting organizations through EAPs, leadership development, corporate wellness, and executive life coaching.
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Don't just collect business cards, cultivate genuine relationships. Seek out mentors and peers who can offer guidance and support throughout your career. Attend industry events and conferences to connect with others in your field. Building a strong network can provide valuable insights, open doors to new opportunities, and act as a safety net during challenging times. Consider this your professional support system, a source of not just career advancement but also shared experiences and camaraderie.

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4 Manage Stress

Resilience in strategic communications also means managing stress effectively. High-pressure situations are common, and how you handle them can define your success. Developing stress-management techniques like mindfulness, exercise, or time management can help maintain your mental clarity and emotional stability. When you're able to stay calm under pressure, you make better decisions, communicate more effectively, and set an example for your team.

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Ali I. AlMahlawi

International Affairs Manager
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Effective stress management can significantly enhance strategic communication skills by fostering clearer thinking, emotional regulation, and empathetic listening. When individuals manage stress well, they are better equipped to articulate their thoughts coherently, remain calm under pressure, and engage in meaningful dialogue. This clarity and composure enable more strategic planning, persuasive messaging, and the ability to adapt communication styles to different audiences, ultimately leading to more successful outcomes in various interpersonal and professional interactions.

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5 Reflect Regularly

Regular reflection is a powerful tool for building resilience. Taking time to evaluate your successes and setbacks allows you to learn from each experience. Reflect on what strategies worked, what didn't, and why. This introspection can lead to improved decision-making and communication tactics in the future. By understanding your own strengths and weaknesses, you can adapt your approach and become a more resilient communicator.

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6 Stay Positive

Maintaining a positive outlook is vital for resilience in strategic communications. Optimism helps you see challenges as opportunities for growth rather than obstacles. This mindset encourages creative problem-solving and can inspire those around you. By staying positive, you can foster a resilient work environment that thrives on innovation and adaptability, ensuring that you and your team are well-equipped to handle whatever comes your way.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can thrive in a strategic communications career by being resilient.

1

2

3

4

5

6

7

1 Embrace Change

2 Learn Continuously

3 Network Strongly

4 Manage Stress

5 Reflect Regularly

6 Stay Positive

7 Here’s what else to consider

Strategic Communications

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Here's how you can thrive in a strategic communications career by being resilient.

1

2

3

4

5

6

7

1 Embrace Change

2 Learn Continuously

3 Network Strongly

4 Manage Stress

5 Reflect Regularly

6 Stay Positive

7 Here’s what else to consider

Strategic Communications

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