Here's how you can tailor your communication style in Video Technology to diverse audiences.

In this case, when designing g visuals for a diverse audience, it’s imperative to stay true to your story or brand, and also make sure the way you portray your messaging resonates with all. Avoid visuals or phrases which may be offensive to any group. Consideration for all groups is essential for success.

I think the starting point, when it comes to “knowing” your audience, is to look at the data on hand. In broadcast, we rely on metrics from Nielsen or in-house research to develop a picture of who the viewer is. Once everyone is clear on “who” it is we’re trying to engage, then the real work begins with developing a marketing strategy.

1. Research first - the cultural context, relativity, sensitivity, and message receptivity/interpretation. 2. Identify the scope of outreach 3. Devise a sample and test how it resonates. 4. Take support from the sample group. 5. Identify if it's an animated video or a real shoot video 6. Tighten the scope and develop.

I would add that ensuring the video matches your message is paramount to ensuring content relevance. After you determine who your audience is, you should craft the message you want to convey, and THEN you curate (or create) those strong visuals (video, images or custom graphics) that can support your words. In contrast, if you only have specific visuals on hand (e.g. you don’t have the time or the funds to shoot video again) you could also tweak your copy to ensure the words match what is being shown on a screen.

1. Create a gender-neutral, non-discriminatory, contextual vocabulary - text and graphics 2. Create and review your storyboard 3. Ensure the messaging is consistent, relevant, authentic, and is interpreted as intended 4. Test it out with a sample population 5. Make edits

1. Create/collate all required graphics and data - curate the same for high-quality 2. Go with simplicity in presenting the graphics/data - so that it's easily relatable 3. Provide Alt text so that it resonates with disabled populations 4. Ensure enough space and balance the visual elements for greater legibility and clarity 5. Ensure the visual elements are in harmony in terms of layout, spacing, and colors. 6. Ensure only contextually value-add visual elements are present 7. Ensure that visuals narrate a story despite the textual matter

1. Consistent messaging through pace, tone and vocabulary 2. No unnecessary jargon or irrelevant 3. Fewer words, even silence or absence of text, should be an integral part of the message 4. Simple, direct, and concise language 5. Contextual verbs/words that capture the audience's attention

1. Q&A 2. Polls 3. Comments 4. Call to Action - quizzes, do it yourself (DIY) 5. Exercises, tests 6 Did you know 7. Present the text and visuals to make it thought-provoking 8. Animation