Here's how you can strengthen your client portfolio as a mid-career SEO expert.

1 Upskill Regularly

To stay competitive as a mid-career SEO expert, you must continuously upskill. The field of SEO is always changing, with new algorithms and best practices emerging regularly. Deepen your understanding of technical SEO, including structured data and site speed optimization. Explore emerging areas like voice search optimization and artificial intelligence in SEO. By consistently learning and applying new skills, you can offer cutting-edge solutions that will make your services indispensable to clients.

2 Network Smartly

Networking is vital for expanding your client portfolio. Attend industry conferences, join SEO forums, and participate in webinars. These platforms are not only for learning but also for meeting potential clients and collaborators who can refer business to you. Remember, the quality of your connections often matters more than the quantity. Focus on building meaningful relationships with other professionals who recognize the value of your expertise and are likely to recommend your services.

3 Specialize Wisely

Consider specializing in a niche where you can offer unique expertise. This could be a certain industry, like e-commerce SEO, or a specific aspect of SEO, such as local search optimization. By becoming an authority in a particular niche, you attract clients looking for specialized knowledge. This approach helps differentiate you from competitors and allows you to command higher rates for your in-depth expertise.

5 Offer Tailored Solutions

In the world of SEO, one size does not fit all. Listen to your clients' unique challenges and goals, and offer tailored solutions. This personalized approach demonstrates your commitment to their success and sets you apart from competitors who may offer more generic services. Tailored strategies can result in better outcomes for your clients, leading to stronger relationships and a more robust portfolio.

6 Innovate Constantly

Innovation keeps you ahead in the competitive SEO landscape. Experiment with new tools and techniques to find better ways to achieve results. Whether it's through automating repetitive tasks to increase efficiency or devising creative content strategies, innovation can lead to breakthroughs that will impress current clients and attract new ones. Always be on the lookout for ways to innovate in your SEO practices.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?