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Here's how you can stay motivated and engaged in your work as a mid-career professional in Creative Strategy.

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As a mid-career professional in Creative Strategy, it's important to keep the flames of motivation and engagement burning bright. You're no longer a novice, yet not quite at the pinnacle of your career; this unique position offers both challenges and opportunities for growth. Staying motivated isn't just about keeping your job interesting, it's about continuously pushing the boundaries of your creativity and strategic thinking. Let's dive into some practical ways to ensure that every day you're not just going through the motions, but actively shaping a career that remains as vibrant and dynamic as the field of creative strategy itself.

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Sakshi Batra

Analytics @ Internet Brands | Marketing Analytics, Strategy & Process Automation
Brett G. Friedman

I love you <3
Mwansa Chola

Marketing and Communication Specialist (BSc, MSc, MZIM)

1 Stay Curious

Maintaining a sense of curiosity is vital for staying engaged in creative strategy. Approach each project with a learner's mindset, asking questions and exploring new angles. By treating every task as an opportunity to discover something new, you transform routine assignments into exciting challenges. Embrace the latest trends, tools, and techniques in the industry, and don't be afraid to step outside your comfort zone. Curiosity fuels innovation, and in the world of creative strategy, innovation is your most valuable asset.

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Brett G. Friedman

I love you <3
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1. Consider if you’re where you want to be in life 2. Decide you’re not 3. Envision yourself as the self-actualized person you want to be 4. Start an agency ??

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Mwansa Chola

Marketing and Communication Specialist (BSc, MSc, MZIM)
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You need to love to learn. There will always be a new trend, a new trick and even a new trade. Your responsibility is to keep your work interesting. Dedicate at least two hours a week to learning something new!

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PRITAM DAS

Conversion Driven UX Consultant | Guest Lecturer at the University of California | Your Partner in Transformation through conversion driven solution using thought provoking proven business strategies and solutions ??
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If you love your work, you don't need motivation. That's the TRUTH! 1. Always aim higher being in mid-career 2. With upcoming technology we always have to unlearn and relearn things. 3. Network actively to build a personal brand. 4. Learn Other creative skills such as copywriting, design thinking, and user experience. To gain depth in the knowledge. 5. Embrace the change and mentor others. You will enjoy it a lot.

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2 Set Goals

Goal setting is a powerful tool for maintaining motivation. As a mid-career professional, you should establish clear, achievable objectives that stretch your abilities and push you towards new heights. These goals can range from mastering a new skill to leading a high-profile project or even aiming for a promotion. Remember to break down larger goals into manageable steps, celebrating small victories along the way. This not only keeps you focused but also provides a roadmap for your career progression.

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Mwansa Chola

Marketing and Communication Specialist (BSc, MSc, MZIM)
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Make sure you are planning your career as you move ahead. Set yourself SMART goals that you can always look to when you feel lost or unmotivated.

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3 Network Actively

Networking isn't just for job seekers; it's a crucial aspect of staying engaged in your field. Connect with peers, mentors, and industry leaders to exchange ideas and gain fresh perspectives. Attend conferences, workshops, and other professional events to stay abreast of industry developments and to find inspiration. Building a robust professional network can open doors to collaborative projects and opportunities that reignite your passion for creative strategy.

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Sakshi Batra

Analytics @ Internet Brands | Marketing Analytics, Strategy & Process Automation
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Staying updated on the industry trends is crucial in order to keep learning and growing in the field of creative strategy. Networking with the people in the same industry helps you gain a new perspective and makes you think in a new direction which could lead to innovative solutions and new opportunities.

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Yavnika Khanna

Chief Marketing Officer I Marketing Leader I CMO I Board Member I Sustainability I ESG I Social Impact Marketing I Growing Impact through Your Purpose I Purpose-Driven Business I Strategy for Impact
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Meeting people who are "unlike-minded" is as critical to networking with people in your community. This will expose you to new mindsets, ways of thinking and it will unlock your creative problem-solving.

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4 Personal Projects

Engaging in personal projects can be a refreshing way to apply your skills in a new context and reignite your passion for work. These projects allow you to experiment without the constraints of client briefs or corporate guidelines. Whether it's starting a blog, developing a concept for a new app, or volunteering your expertise for a cause you care about, personal projects can provide a sense of accomplishment and remind you why you fell in love with creative strategy in the first place.

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5 Reflect Often

Regular reflection is crucial for staying motivated. Take time to assess what you enjoy most about your work and identify areas that may be causing dissatisfaction. This introspection can help you make necessary adjustments to your career path or approach to projects. Perhaps you'll discover a newfound interest in a particular aspect of creative strategy or realize the importance of work-life balance. Reflection is the key to understanding your motivations and ensuring your career aligns with them.

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6 Embrace Change

The field of Creative Strategy is ever-evolving, and embracing change is essential for staying motivated. Be open to shifts in industry trends, emerging technologies, and new strategic approaches. Adaptability not only keeps you relevant but also stimulates your mind with fresh challenges. Consider change as an opportunity for growth and learning, rather than a hurdle. By doing so, you'll maintain a dynamic and forward-thinking approach to your career.

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Rachel Asaro, PCM, CDMP
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Embrace change and have fun while doing it! Head to a conference and learn new things with others in your field. You're better off embracing change and being a pioneer than being left behind and missing out.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alexandre Manisck

C-Level as a service / Strategy and Creative Director / Consultoria de Criatividade, Branding e Estratégia // Coordenador do Bootcamp de Planejamento e Estratégia da Miami AdSchool
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Sometimes things happen very fast on our career. But sometimes the speed of evolution is not the same of our anxiety. And anxiety can freeze you by giving the wrong impression that things are not moving. Be sure to perceive if things are moving in a different pace as your expectations and be calm.

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Dr(H.C) Prachetan Potadar

"Creative Director | Writer | Advertising & PR Strategist | Founder, Stay Featured | Mentor – Crafting Stories, Building Brands, and Nurturing Insights"
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For example, a creative strategist at a leading advertising agency in Bangalore may prioritize setting clear, achievable goals aligned with personal and professional aspirations. Engaging in regular self-reflection to identify strengths, areas for growth, and sources of inspiration can also fuel motivation and creativity. Actively seeking out new challenges, projects, and learning opportunities, whether through additional training, networking events, or industry conferences, keeps skills sharp and enthusiasm high.

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Here's how you can stay motivated and engaged in your work as a mid-career professional in Creative Strategy.

1

2

3

4

5

6

7

1 Stay Curious

2 Set Goals

3 Network Actively

4 Personal Projects

5 Reflect Often

6 Embrace Change

7 Here’s what else to consider

Creative Strategy

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Here's how you can stay motivated and engaged in your work as a mid-career professional in Creative Strategy.

1

2

3

4

5

6

7

1 Stay Curious

2 Set Goals

3 Network Actively

4 Personal Projects

5 Reflect Often

6 Embrace Change

7 Here’s what else to consider

Creative Strategy

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