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Last updated on 2024年7月19日

Here's how you can stand out from other SEO freelancers in the market.

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In the competitive field of SEO freelancing, distinguishing yourself is crucial to success. With numerous individuals offering similar services, standing out requires not just skill, but also a unique approach to your work. You must be able to offer something that not only draws clients in but also retains them. This means being up-to-date with the latest SEO trends, understanding the nuances of search engine algorithms, and having a proven track record of improving website rankings. It's not just about knowing the technical aspects of SEO, but also about being able to communicate effectively with clients and deliver results that exceed their expectations.

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Godspower Ojeifo

B2B, B2C, SaaS & eCommerce content specialist | I make boring content become fun and engaging, focusing on clients'…

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Juan Carlos Arismendi

Small Business Funding Consultant | Helping Small Businesses Grow with the Right Tools
Dhruv Mehta

Building 45 SaaS White Label Backlinks in 45 Days—That Drives MRR!

1 Personal Branding

Personal branding is a powerful tool for SEO freelancers. It's all about creating a unique professional identity that encapsulates your skills, values, and personality. This can be achieved through a well-designed website, a consistent online presence across various platforms, and content that showcases your expertise. By sharing your knowledge through blog posts, videos, or social media, you build credibility and establish yourself as a thought leader in the SEO space. Remember, clients are more likely to trust and hire someone who not only talks the talk but also walks the walk.

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Godspower Ojeifo

B2B, B2C, SaaS & eCommerce content specialist | I make boring content become fun and engaging, focusing on clients' business goals and their customers.
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One thing I've found really helpful in personal branding is that it helps you in attracting more clients. The more the see, and like what you post (knowledgeable and insightful topics and content in your niche), the more they're inclined to hire you for a role that fits what they're looking for.

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Juan Carlos Arismendi

Small Business Funding Consultant | Helping Small Businesses Grow with the Right Tools
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- Specialize in a Niche: Focus on a specific industry or type of SEO to become an expert. - Stay Updated: Keep up with the latest SEO trends and algorithm changes. - Certifications and Training: Obtain recognized SEO certifications to showcase your expertise. - Offer Comprehensive Reports: Provide detailed and understandable SEO reports to clients. - Customer Service: Maintain excellent communication and be responsive to client needs. - Case Studies and Testimonials: Showcase your successful projects and client testimonials. - Competitive Pricing: Offer fair and competitive pricing without compromising on quality. - Personal Branding: Build a strong personal brand through content marketing and social media presence.

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Dhruv Mehta

Building 45 SaaS White Label Backlinks in 45 Days—That Drives MRR!
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Personal branding for sure. First thing to do for positioning yourself as SEO freelancer. Important question is which platforms would you use to stand out from the crowd. I suggest creating a Wordpress website & doing blog management. 0 cost of building a website & you will be writing your own content, so 0 cost of that too. Afterwards, learn and apply all the SEO tactics there and share insights on LinkedIn.

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Brittany Herzberg

Increasing visibility & income for 6-figure entrepreneurs using the MOST misunderstood organic marketing strategy: SEO. ???Introverted podcast host & speaker??? INFJ, 3/5 Mani Gen, ?? watcher.
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People buy from people. So... show 'em who you are! Lean into your personal brand to stand out from other SEO freelancers! And if you're stuck on what that could even be for you—ask around! Talk with previous & existing clients. Ask them why they wanted to work with you, what they enjoyed about working with you, & what they'd tell a friend who they think needs to work with you. And then? Make sure those pieces shine in your copy, messaging, social profiles, & at any and all guest appearances (speaking engagements, podcast interviews, etc.) Never ever underestimate the power of simply being YOU!

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Talha Anwar

SEO & SMM Expert | Growing Brands with Proven Online Strategies | Helping Business Owners Boost Profits
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To stand out as an SEO freelancer, focus on delivering measurable results and maintaining clear communication with clients. Stay updated with the latest SEO trends and tools, and customize strategies to fit each client's unique needs. Building a strong portfolio and collecting testimonials can also help showcase your expertise and reliability.

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2 Specialize Wisely

Specialization can significantly enhance your appeal in the SEO market. Instead of being a jack-of-all-trades, focus on a niche where you can offer exceptional expertise. Whether it's local SEO, e-commerce, or technical audits, excelling in a specific area can make you the go-to person for those particular services. This doesn't mean you should ignore other aspects of SEO, but having a specialty allows you to deepen your knowledge and provide unparalleled service in that domain, making you more attractive to clients seeking specialized help.

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Omer Y.

Marketing Manager | SEO & SEM Leadership
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?? Focus on niche expertise ?? Excel in specific SEO areas ?? Attract targeted clients ?? Deepen domain knowledge ?? Offer unique value, Like I do in Law Based SEO and CRO

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Geetika Prabhakar Ahuja

Digital Marketing_SEO_Social Media Marketing_Content Writing_Digital Media Content Writing_Academic Content Writing
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Yes, I do agree that specialization would be an idealistic approach. However, this approach is benefitting more when it involves team work.

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3 Results Matter

In the world of SEO, tangible results are your best marketing tool. Clients want to see a clear return on investment, so it's important to have a portfolio of successful projects. Document your achievements with before-and-after analytics, testimonials from satisfied clients, and case studies that detail how you've helped improve search engine rankings and traffic. Being transparent about your strategies and the outcomes you've achieved can set you apart from competitors who may be less forthcoming with their results.

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Omer Y.

Marketing Manager | SEO & SEM Leadership
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?? Showcase tangible outcomes ?? Build portfolio of successes ?? Document before-after analytics ??? Collect client testimonials ?? Create detailed case studies Check my Case Studies and Projects on Linkedin as well.

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Geetika Prabhakar Ahuja

Digital Marketing_SEO_Social Media Marketing_Content Writing_Digital Media Content Writing_Academic Content Writing
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Results, showing achievements of goals are truly enjoying it. Results, showing no achievement of the desired results are certainly challenging and evoking greater degree of learning.

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4 Continuous Learning

SEO is an ever-evolving field, and staying ahead requires continuous learning. You need to be well-versed in the latest algorithm updates, SEO tools, and best practices. Attending webinars, enrolling in courses, and participating in SEO forums can help you keep your skills sharp and your knowledge current. By demonstrating your commitment to staying on the cutting edge of SEO, you show potential clients that you're serious about delivering the best possible service.

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Omer Y.

Marketing Manager | SEO & SEM Leadership
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?? Stay current with SEO trends ?? Enroll in courses, attend webinars ??? Participate in SEO communities ??? Master latest SEO tools ?? Read industry blogs, research From Searchengineland, MOZ and Ahrefs

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Geetika Prabhakar Ahuja

Digital Marketing_SEO_Social Media Marketing_Content Writing_Digital Media Content Writing_Academic Content Writing
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Attending seminars and webinars on SEO is certainly a great way for staying updated in the field. However, following the leaders, persons and organisations, in the field on different Social Media platforms and signing up to them can additionally be also a great help.

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5 Networking Efforts

Networking is crucial for any freelancer, and in SEO, it's no different. Building relationships with other professionals can lead to referrals, collaborations, and even mentorship opportunities. Attend industry conferences, join local business groups, and participate in online communities related to your field. Networking isn't just about finding new clients; it's also about learning from peers and staying connected to the pulse of the industry.

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Omer Y.

Marketing Manager | SEO & SEM Leadership
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?? Build industry relationships From Multiple Countries ?? Attend SEO conferences, events ?? Join online SEO communities ?? Collaborate with peers ?? Create referral networks

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6 Communication Skills

Lastly, excellent communication skills can set you apart in the SEO freelancing market. You must be able to explain complex SEO concepts in a way that is easy for clients to understand. Clear communication about strategies, expectations, and progress helps build trust with your clients. Effective communication also involves listening to your clients' needs and concerns, ensuring that you're aligned with their goals and providing personalized service that meets their specific requirements.

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Omer Y.

Marketing Manager | SEO & SEM Leadership
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??? Explain SEO clearly to clients ?? Listen to client needs closely ?? Present data in understandable ways ?? Write clear reports and proposals ?? Align strategies with client goals

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Bariya Ashfaq

Unemployed at none
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Have an attractive impact on your client with a remarkable profile and clear and impressive communication with client. Try to make a professional portfolio and delivering the desired results to client will develop a good relationship making you a better option too choose over others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gaurav Chhabra

Head of SEO - Naukri Code360, Coding Ninjas | Digital Marketer | SEO Consultant | Brand Building - Helping Business Owners to Generate Traffic, Leads and Revenue
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Clearly define your USP—what makes you different from other SEO freelancers? Highlight this in your marketing materials and client interactions

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Here's how you can stand out from other SEO freelancers in the market.

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1 Personal Branding

2 Specialize Wisely

3 Results Matter

4 Continuous Learning

5 Networking Efforts

6 Communication Skills

7 Here’s what else to consider

Search Engine Optimization

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