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Here's how you can stand out as a Content Strategy candidate.

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In the competitive field of content strategy, distinguishing yourself is essential for success. As you navigate the landscape of this dynamic career, understanding how to showcase your unique skills and experiences can make all the difference. Content strategy involves planning, developing, and managing content, not just writing it. Your ability to think critically about what content is needed, how it should be organized, and the way it engages with an audience sets you apart in the job market. It's not only about creating content but also about understanding the user experience, search engine optimization (SEO), and the overall business strategy.

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social…

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Tamara Swinson

Digital Communications Professional

1 Master SEO

To excel as a content strategist, you need to understand SEO inside and out. This means not just knowing the basics of keyword research but also how to integrate SEO into a holistic content strategy that drives organic traffic and engages users. You should be comfortable with SEO tools and concepts such as search intent, backlink profiles, and algorithm updates. Having a deep understanding of how content performs in search engines will enable you to create strategies that not only attract visitors but also convert them into loyal customers or readers.

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
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It's idiotic advice like this that has led to the Internet becoming a mountain of SEO d*gshit. SEO is not the first and foremost skill required in content strategy. SEO is not content strategy at all. Content strategy is about creating a user or customer journey using content. SEO can be important to that. Especially in crowded industries where it's hard to differentiate yourself (like travel). But it is NOT the most important skill.

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Umme Farwa

Digital Marketing Specialist
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To stand out as a content strategy candidate, highlight your expertise in creating and managing comprehensive content plans that align with business goals and target audience needs. Showcase your ability to conduct thorough market research and audience analysis to inform content decisions, and demonstrate proficiency with content management systems (CMS) and analytics tools. Provide examples of successful content campaigns you have developed, emphasizing measurable results such as increased engagement, traffic, or conversions. Additionally, highlight your strong writing, editing, and storytelling skills, along with your ability to collaborate effectively with cross-functional teams. Tailor your resume and cover letter to each application.

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2 Know Your Tools

Familiarity with content management systems (CMS) and other content strategy tools is non-negotiable. You should be adept at using platforms like WordPress or Drupal and know how to leverage analytics tools to track content performance. Understanding how to use these tools to facilitate content creation, distribution, and analysis is critical. Moreover, knowledge of design software and basic HTML or CSS can set you apart, as it allows you to communicate more effectively with designers and developers.

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3 Analyze Data

A strong content strategy candidate is one who can interpret data and glean actionable insights from it. You should be able to analyze user behavior, conversion rates, and engagement metrics to inform content decisions. Being data-driven in your approach means you can justify your strategy with evidence, making your recommendations more persuasive to stakeholders. This skill also helps in continually refining your strategy to align with user needs and business goals.

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4 Understand UX

Understanding user experience (UX) design principles is crucial for a content strategist. Your role often intersects with UX, as the content you plan and develop has a significant impact on how users interact with a website or product. You should know how to create content that enhances the user journey, making information easy to find and understand. A grasp of UX principles will also help you work effectively with UX designers to create a cohesive and user-centric product.

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5 Business Acumen

Having business acumen means you understand the broader business context in which your content strategy operates. You need to be able to align your content objectives with business goals, speak the language of ROI, and present your strategies in a way that resonates with executives or clients. A content strategist with a strong sense of business can bridge the gap between creative content ideas and the bottom line, proving the value of content investments.

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Patti Podnar

Creating content that means business
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This, 1000x this. I've been preaching for years that many clients who think they need a content strategist who's an SME really need a one who's a business expert. The greater the knowledge gap between you & your customers, the more likely it is that you'll benefit from a business expert. Otherwise, you might fall victim to "the curse of knowledge." By the time people become experts, they tend to forget what they didn't know. This leads to content that goes right over customers' heads. Even the SEO is wrong; brands optimize for the keywords that are important to them, not realizing that their customers may have never even heard of those keywords. A business expert can help you figure out the "how do I..." keywords customers will use.

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6 Continuous Learning

The digital landscape is always evolving, and so should you. As a content strategy candidate, you need to show a commitment to continuous learning. This includes staying updated on industry trends, emerging technologies, and changes in consumer behavior. Whether through online courses, webinars, or industry blogs, demonstrating that you're invested in your professional development can set you apart as a forward-thinking and adaptable candidate.

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Tamara Swinson

Digital Communications Professional
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Having an "always learning or eternal student" attitude will serve you well in an ever-changing content strategy environment. The best (and free) experience is on the job mini-projects. It helps you step outside of your comfort zone and learn something new. Webinars, conferences, trainings and articles are great but there's nothing better than jumping in and getting hands on experience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can stand out as a Content Strategy candidate.

1

2

3

4

5

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1 Master SEO

2 Know Your Tools

3 Analyze Data

4 Understand UX

5 Business Acumen

6 Continuous Learning

7 Here’s what else to consider

Content Strategy

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Here's how you can stand out as a Content Strategy candidate.

1

2

3

4

5

6

7

1 Master SEO

2 Know Your Tools

3 Analyze Data

4 Understand UX

5 Business Acumen

6 Continuous Learning

7 Here’s what else to consider

Content Strategy

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