Here's how you can skillfully respond to questions about your understanding of search engine optimization.
When you're asked about your understanding of search engine optimization (SEO), you're essentially being asked about your ability to improve the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In today's digital landscape, SEO is a vital skill for marketers, content creators, and webmasters. It encompasses various strategies and techniques aimed at increasing the quantity and quality of traffic to a website through organic search engine results. Understanding SEO means you're familiar with how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.