Here's how you can simplify complex technical concepts for non-technical stakeholders as an SEO professional.

Instead of diving into technical details, explain how SEO benefits the business. This grabs their attention & makes the technical aspects more relevant. Avoid technical SEO terms like "crawlability" or "crawl budget" etc. If you do need to use a technical term, explain it in simple language or provide an analogy. Break down complex concepts into smaller, easier-to-understand pieces. Use short sentences & avoid technical jargon. Understand your stakeholders' level of technical knowledge. Don't get bogged down in minute details. Explain the overall concept & how it contributes to SEO success. Provide real-world examples of how SEO concepts work. This can help stakeholders connect with the technical aspects on a practical level.

Before immersing yourself in SEO, ensure a solid understanding of its fundamentals. SEO acts as a bridge connecting search engines to your website. The stronger your SEO, the smoother the flow of visitors to your site. SEO entails enhancing both the quality and quantity of website traffic through organic search methods.

Understanding the basics of SEO is essential before delving deeper. SEO enhances website visibility and attractiveness to search engines, driving organic traffic. Analogies, like search engines being akin to librarians, aid in explaining its function to audiences unfamiliar with technical concepts.

When you are explaining technical seo use example to explain. It will help you alot to make understand your stakeholders that what SEO is how SEO involves in optimizing various elements of website so that search engines can easily categorize and display it in relevant search results. It is making your website's content understandable and accessible to both search engine and users

Keep your end goal in mind and remind stakeholders of that. Refer back to how technical optimisation can impact what the non-technical stakeholders care about; which rankings are likely to increase, how will it benefit traffic, what will be the ROI? In my experience non-technical stakeholders are much more willing to spend the time to understand technical SEO and give approval or budget when they see how it will benefit them or their own priorities.

Focus on Benefits: Explain how technical improvements impact the business. For instance, describe how faster load times can lead to higher user satisfaction and better search rankings. Break It Down: Divide complex topics into smaller, manageable parts. Explain each part step-by-step, ensuring the stakeholder understands one before moving on to the next. Use Real-World Examples: Provide case studies or real-world scenarios to illustrate how technical SEO practices have led to tangible results.