Here's how you can showcase your brand strategy expertise in job interviews.

Illustrate your ability to conduct comprehensive brand audits, SWOT analyses, and market research to inform strategic decisions. Discuss the importance of brand storytelling, consistency, and differentiation in building brand equity and fostering customer loyalty. Showcase your proficiency in creating integrated marketing campaigns that align with brand objectives and resonate with target audiences.

Understanding the ABCs of brand strategy is like having the secret recipe in a gourmet kitchen - it's what sets you apart. Brand equity is your dish's reputation; it's the reason customers choose your creation over others. Brand positioning is like the unique flavor profile; it's how you make your mark in a crowded marketplace. And brand architecture? That's your recipe book - the framework that holds your suite of offerings together. When you can communicate these concepts with clarity and passion, you're not just prepared for an interview - you're ready to lead a brand to greatness.

Whilst I agree with all above, being able to clearly define the aim and objectives is SO important. Often aim and objectives are only a few sentences, but they’re arguably the most important part of a good marketing strategy, so it’s crucial for these to be strong. Aim and objectives set the basis for the rest of the strategy, so knowing how to conform and write them properly is imperative.

I agree with this but I also think it’s important to share success stories of other brands. Identifying a gap in a brand’s strategy and making suggestions based on competitors doing something well shows you’re aware of weaknesses but have a potential solution. Activities of other brands may sometimes be a bit rouge but someone has to be the thought leader and adapting their tactics shows innovative thinking.

Ultimately, a business needs revenue and profits to sustain itself. To contribute effectively, you must understand the business model, including its products and services. Familiarize yourself with the brand's history, key decisions, and successful campaigns. Grasp the company's mission, vision, and promise. Comprehend the brand architecture and how all these elements fit together. By doing so, you position yourself as a crucial part of the puzzle, essential for driving the business forward.

Innovative thinking and creatively is such a valuable trait to have because it can’t be taught - so make sure you flaunt it in an interview! Strategy is definitely as much a science as it is an art and being able to think in both of these ways is a very strong skill to have. Strategies should be exciting and inspiring, for this new ideas are constantly needed ??

Showcasing your brand strategy expertise in job interviews goes beyond Gavin a winning CV. You need to thoroughly research the company and its brand, identifying challenges and aligning your skills accordingly. Then go ahead to share specific examples and case studies of successful brand strategies you’ve executed. Another key aspect is your ability to collaborate with cross-functional teams and stakeholders, and your problem-solving abilities with innovative solutions, you need to communicate this clearly and confidently, and use the STAR method to structure responses. You can now ask insightful questions about the company’s brand strategy and goals to demonstrate your engagement and strategic vision. Finally, don’t be showing off.