Here's how you can research industry salary benchmarks before negotiating a raise in digital strategy.

Understanding your value is crucial before entering any salary negotiation. Begin by assessing your skills, experience, and the unique contributions you bring to your role. Reflect on recent achievements, successful projects, and any specialized skills or certifications that enhance your marketability. Quantify your impact with concrete data, such as increased revenue, improved KPIs, or successful campaigns. This self-assessment will provide a strong foundation for your negotiation, ensuring you articulate your worth effectively.

?? Are we sharing a brain? It's exactly the conversation I was having with my mentee today! Write this down on a post-it, you're worth every cent you're asking for. To understand market rates, super easy, go to levels.fyi, indeed or linkedin and search for the position you're applying for. Glassdoor is also a great platform. Whatever you think you're worth, add 20%, and negotiate from here. Good luck!

Begin your salary benchmark research by exploring the digital strategy field at large. Look into various job titles that align with your role and responsibilities. While titles can vary widely across companies, identifying those that closely match yours will give you a clearer picture of the salary landscape. Consider the size of the organizations you're comparing, as this can significantly influence salary ranges. Your goal is to establish a baseline understanding of what digital strategists with similar job functions are earning.

Your experience level is a key factor in determining your salary benchmark. Entry-level positions in digital strategy will naturally command lower salaries than those requiring several years of experience or specialized expertise. To gauge where you stand, look at job listings and industry reports that categorize salary ranges by experience. This will help you understand what someone with your level of expertise in digital strategy can expect to earn. At AceDigital, we prioritize fair compensation based on experience. By regularly reviewing market trends and benchmarking against similar roles, we ensure our team members are rewarded appropriately for their skills and contributions. This helps us attract and retain top talent.

Make use of online salary tools such as Glassdoor, Payscale, and LinkedIn Salary to gather data on industry benchmarks. These platforms offer detailed insights into salary ranges for digital strategy roles based on factors like location, experience, and company size. For example, input your job title and location on Glassdoor to see average salaries and company-specific data. This easy-to-access information can provide a solid foundation for your salary negotiation, ensuring you're well-informed and confident in your discussions.