Here's how you can remain competitive and innovative in Marketing Operations as an entrepreneur.

La automatización en los procesos de marketing de media y gran escala, son fundamentales para la autonomía del equipo de trabajo; y la rápida ejecución de las campa?as, es decir la distribución del contenido en los diferentes canales y mercados. Utilizar herramientas de automatización o gestión cómo por ejemplo HighLevel, Hubspot, Trello, etc.

I've often seen new tech massively help brands understand their customers and their results more. Sometimes it's a data visualization tool that helps your team better understand your marketing results or it's a tool that can distill your customers' wants into usable content. In each case, tech can help move your brand forward.

Adopt the latest marketing technologies to streamline operations, improve efficiency, and stay ahead of competitors. In my experience, leveraging tech tools such as automation and AI can free up time for strategic thinking and innovation.

Other really important data to collect are review data and what that says about the product. Often customer reviews have a lot more information to help both brand owners and consumers than they get credit for. Tools like perspect do a great job at distilling these reviews and helping customers see what products are best match for them, their consideration and product choice efforts.

Utilize data analytics to drive decisions and optimize marketing strategies. By focusing on data-driven insights, you can identify trends, understand customer behavior, and refine your approach for better outcomes.

There's often a lot of work to be done when it comes to building a marketing operation. This is often most effectively done by breaking tasks down and using agile strategies. When you can break down a task into as small pieces as you can so that they can be done in one fell swoop instead of having a task that takes many days 4 weeks to complete.

At the heart of it, your business is serving a customer. Customers often do not have to buy from you and they're certainly not going to do the job of selling themselves on your product. Everything that you and your brand does should be centered around the customer's experience and making their experience as easy as possible. This looks like optimizing your landing pages. It looks like making your emails easy to understand and writing at a lower grade level. All of these things.

Keep the customer at the center of all your marketing efforts. Understanding and anticipating customer needs helps you create more personalized and impactful campaigns, driving long-term loyalty and success. In my experience, a customer-centric approach is key to sustaining competitiveness.

Let’s say you run a roofing company. Personalization is key here. By using customer data, you can create hyper-personalized marketing campaigns that deliver tailored messages and experiences. For example, if you know a particular neighborhood is prone to hail damage, you can send out targeted messages offering specific solutions or discounts that directly address that concern. This kind of attention to detail shows your customers that you value them, which goes a long way in building satisfaction and loyalty. *As a gesture of pure compassion, when you see someone is in need of removing that tree or debris from their driveway, stop and give a hand.

I try to work towards an upward spiral type of work environment — where everyone is making themselves better and picking up for each other where co-workers can improve. I try to minimize pressure so that collaboration isn't forced but it's fostered. The result is typically a very self-led and self-directed workplace where people perform their best in the way that they want to and they can work together in a way that everyone's comfortable with but also inspired by.

Stay ahead by investing in professional development and industry knowledge. Regularly update your skills and stay informed about the latest marketing trends and best practices.