Last updated on 2024年6月5日

Here's how you can recover from a failed search engine ranking strategy.

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Recovering from a failed search engine ranking strategy can be daunting, but with the right approach, you can turn things around. If your website's visibility in search engine results has plummeted, it's crucial to first understand why. Search engines like Google use algorithms to rank websites based on factors such as relevance, user experience, and backlinks. A drop in rankings could be due to algorithm updates, penalties for unethical practices, or simply because your strategy is outdated. The key is to assess your current strategy, identify the weaknesses, and adapt to the ever-evolving standards of search engine optimization (SEO).

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Shayan Akbari

Head & founding father Of AHRAR Universal Organization - Origin and founder Of Universalism - On a Mission to build the…

1 Audit Time

Conducting a comprehensive SEO audit is a critical first step in diagnosing what went wrong with your ranking strategy. Scrutinize every element of your website, from meta tags and keyword usage to site structure and content quality. This process will help you pinpoint technical issues, on-page and off-page SEO gaps, and opportunities for improvement. You'll want to ensure your site is mobile-friendly, has fast loading times, and offers an intuitive user experience. An audit provides a roadmap for the changes you need to implement to improve your search engine rankings.

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Shayan Akbari

Head & founding father Of AHRAR Universal Organization - Origin and founder Of Universalism - On a Mission to build the World's largest Organization. ? t.me/AOrgan | t.me/AHRARacademy ? The Future is Here ?
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NLP techniques allow businesses to gain a deep understanding of the search intent behind user queries. By analyzing the language and context of search results, NLP algorithms can identify what type of content search engines prioritize for specific keywords. Businesses can then optimize their content to align with these search intent insights, improving its relevance and increasing its chances of ranking higher. A comprehensive technical SEO audit can reveal any underlying issues that may be negatively impacting ranking. This involves examining site structure, page load speed, mobile responsiveness, and other technical aspects.

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Mert Can F?rat

Digital Marketing Specialist | LinkedIn Certified Marketing Insider
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Site Audit and on-page SEO are crucial for improving a website's visibility, user experience, and search engine rankings. Site audits help identify technical issues, content gaps, and other optimization opportunities, while on-page SEO focuses on optimizing individual pages to make them more search engine-friendly. Tactics to consider include keyword research, meta tag optimization, content optimization, image and video optimization, and internal linking. Tools that can be used for these tasks include Google Search Console, Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights, among others, to analyze website performance, identify areas for improvement, and implement effective SEO strategies.

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Patricia Valenzuela

Marketing Freelance
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Creo que más que una solución correctiva la auditoria SEO debe ser una práctica rutinaria. El experto SEO, aunque llega a corregir a los sitios webs, estan para desarrollar estrategías y evaluar el rendimiento a lo alrgo de la implementación. Es obvio, estudio de keywords, marketing de contenido, SEO técnico, dise?o responsivo, experiencia UX

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2 Keyword Reset

Keywords are the foundation of any effective SEO strategy. If your rankings have fallen, re-evaluating your keyword selection is essential. Identify the terms that are most relevant to your content and audience, but also consider their competition level. Long-tail keywords, which are more specific phrases, can be less competitive and more targeted towards users' search intent. Updating your content with fresh, relevant keywords can help regain lost visibility in search results. Remember to maintain a natural flow in your content; keyword stuffing can harm your rankings.

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Mert Can F?rat

Digital Marketing Specialist | LinkedIn Certified Marketing Insider
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If your website's rankings have declined, re-evaluating your target keywords is a crucial first step. Use a tool like Ahrefs or Semrush to conduct in-depth keyword research, identifying terms that are highly relevant to your content and audience, while also considering their competition level. Focusing on long-tail keywords, which are more specific and often less competitive, can help you better target users' search intent. Ensure you naturally incorporate these keywords into your content, rather than engaging in keyword stuffing, which can negatively impact your search engine rankings. Regularly updating your content with fresh, relevant keywords can help you regain lost visibility and improve your site's performance in search results.

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Patricia Valenzuela

Marketing Freelance
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Desde mi punto de vista, es fundamental el equilibrio entre el estudio de palabras clave y el marketing de contenidos. En el SEO, no solo se puede desarrollar contenido para los motores de búsqueda. El equilibrio entre palabras clave y el marketing de contenidos es fundamental para lograr el éxito. Las palabras clave son esenciales para comprender las búsquedas de tus clientes potenciales, y además para optimizar tu contenido al entender su intención. Pero hay que crear valor, para una autoridad y mejorar la experiencia del usuario. Enfocarse unicamente en palabras clave puede generar contenido de baja calidad, pero al crear contenido de alta calidad sin optimizarlo puede que no tenga alcance. Ese es mi enfoque.

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3 Content Revamp

Content is king in the world of SEO. If your content isn't performing well, it may be time for a revamp. Ensure your articles, blogs, and other materials are valuable, informative, and engaging for your audience. High-quality content is more likely to earn backlinks, which are crucial for SEO. Also, regularly updating your content keeps it fresh and relevant, which search engines favor. Focus on creating content that fulfills user intent and provides a satisfying answer to their queries.

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Mert Can F?rat

Digital Marketing Specialist | LinkedIn Certified Marketing Insider
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If your content isn't resonating with your audience and performing well in search, it may be time for a content refresh. Analyze your existing content, identify areas for improvement, and uncover opportunities to create more valuable, informative materials. Ensure your articles, blog posts, and other content are truly engaging and fulfilling user intent. Focus on providing satisfactory answers to your audience's queries, as this type of content is more likely to earn valuable backlinks, which are crucial for boosting your site's authority and search rankings. Additionally, make a habit of regularly updating your content to keep it fresh and relevant, as search engines favor websites that consistently publish new, relevant information.

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Patricia Valenzuela

Marketing Freelance
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Me gusta esta estrategia de actualizar contenido. Al mantener tu contenido fresco, mucho más preciso y relevante, puedes mejorar considerablemente el posicionamiento web Además de que ofreces una mejor experiencia de usuario y al mismo tiempo fortaleces la autoridad de tu sitio en pro de más tráfico orgánico. Es una excelente forma de invertir en el crecimiento de presencia online y alcanzar los objetivos de negocio.

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4 Link Rebuild

Backlinks, links from other websites to yours, are vital for SEO success. A failed ranking strategy might stem from poor-quality or spammy backlinks. It's time to clean up your link profile by disavowing harmful links and building new, high-quality ones. Reach out to reputable sites in your niche for guest posting opportunities or collaborate on content that can naturally earn you backlinks. Remember, quality trumps quantity when it comes to link building.

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5 Technical Tweaks

Technical SEO is all about the backend elements that affect your site's visibility. If you're recovering from a ranking drop, check for crawl errors, broken links, and improper use of robots.txt files that could be hindering search engine bots from indexing your pages. Ensure that your website's architecture is conducive to both users and search engine crawlers. Implementing structured data through schema markup can also enhance your visibility in search results by providing more information to search engines.

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6 User Focus

Lastly, optimizing for the user experience (UX) is non-negotiable. Search engines prioritize websites that provide a smooth and enjoyable UX. This includes having a responsive design that works well on mobile devices, easy navigation, and fast page loading times. Monitor user behavior on your site through analytics to see where improvements can be made. Engaging with your audience through comments and social media can also provide insights into what users value in your content and website.

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Patricia Valenzuela

Marketing Freelance
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Como dije en otros comentarios, estos convencida de que la experiencia UX es esencial. No optimizamos para los motores de búsqueda, si queremos alcanzar objetivos comerciales, es imperativo priorizar la mejor experiencia de usuario. Y esto tambien tiene que ver con proporcionar una experincia de cliente consona y unficada

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can recover from a failed search engine ranking strategy.

1

2

3

4

5

6

7

1 Audit Time

2 Keyword Reset

3 Content Revamp

4 Link Rebuild

5 Technical Tweaks

6 User Focus

7 Here’s what else to consider

Search Engines

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Here's how you can recover from a failed search engine ranking strategy.

1

2

3

4

5

6

7

1 Audit Time

2 Keyword Reset

3 Content Revamp

4 Link Rebuild

5 Technical Tweaks

6 User Focus

7 Here’s what else to consider

Search Engines

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感谢您的反馈

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