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Last updated on 2024年6月3日

Here's how you can rebuild your personal brand and online presence post-layoff.

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Losing your job can be a challenging experience, but it also provides an opportunity to revamp your personal brand and fortify your online presence. In the digital age, your online persona is often the first impression you make on potential employers and networking contacts. By taking strategic steps to refine your brand, you can turn a layoff into a launchpad for new opportunities. It's about showcasing your skills, experience, and professional aspirations in a way that resonates with your industry and aligns with your career goals.

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Janine Mehner

?? on air Moderatorin, Presenter, Host, MC, Livestream, live, hybrid, digital für Kongress, Messe, Panel, Gala, TV ??…

1 Reflect Deeply

Begin by taking a step back to reflect on your career trajectory and the personal brand you want to project. Consider the aspects of your job that you excelled at, the projects that made you feel most alive, and the feedback you've received from colleagues and supervisors. This introspection will help you identify your unique value proposition —a statement that encapsulates what you bring to the table that others don't. Use this time to also update your resume and LinkedIn profile with recent accomplishments, ensuring they align with the personal brand you wish to convey.

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Janine Mehner

?? on air Moderatorin, Presenter, Host, MC, Livestream, live, hybrid, digital für Kongress, Messe, Panel, Gala, TV ?? // ?? off air Digitaler Nomade, Travelblogger, Workation, Van Life + ??
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At the beginning it is hard to restart all over again. But it also can be a huge chance for a big change. You can start by taking a white paper and rewrite your CV. Don′t start with what you have already, make a fresh start. You can also ask friends, what they appreciate about your work. You can also ask yourself, what are your skills, where are you better than others? Sometimes those are the small things, like being a good listener.

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2 Articulate Vision

Articulating your vision for the future is crucial in rebuilding your personal brand. Clearly define your career objectives and the type of roles you are seeking. This clarity will help you tailor your online content to showcase your expertise in areas that are relevant to your goals. Share thought leadership articles, blog posts, or updates that reflect your professional interests and insights. Your online presence should serve as a portfolio of your skills and a testament to your commitment to your field.

添加您的观点

Janine Mehner

?? on air Moderatorin, Presenter, Host, MC, Livestream, live, hybrid, digital für Kongress, Messe, Panel, Gala, TV ?? // ?? off air Digitaler Nomade, Travelblogger, Workation, Van Life + ??
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It is always good to know, where you want to go, then you know, where you have to navigate. Know your aims and then you can rewrite your CV in terms of skills or specific projects, you name, where you think, this could be necessary or helpful for this position.

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3 Engage Networks

Engagement with your professional network is key to maintaining and expanding your presence. Reach out to former colleagues, industry connections, and mentors to let them know you're seeking new opportunities. Participate in online forums, LinkedIn groups, or virtual networking events related to your field. The more active you are, the more likely you are to stay top of mind among your peers. This engagement can lead to referrals, job leads, or collaborative opportunities that might not be advertised publicly.

添加您的观点

Janine Mehner

?? on air Moderatorin, Presenter, Host, MC, Livestream, live, hybrid, digital für Kongress, Messe, Panel, Gala, TV ?? // ?? off air Digitaler Nomade, Travelblogger, Workation, Van Life + ??
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Post, what you searching for. Recently I saw a post from someone, who was selfemployed and honestly constated, that she would like to be reemployed again. Therefore she wrote a post and asked people, if they know any vacancies and if they could help her. So many people helped her. So it was totally the other way around.

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4 Showcase Expertise

Your online platforms are the stages upon which you can showcase your expertise. Regularly contribute to discussions on social media, write insightful blog posts or articles, and share content that demonstrates your knowledge and skills. You could also consider creating a personal website or portfolio that highlights your work. By consistently producing valuable content, you can establish yourself as a thought leader and go-to expert in your field, making you more attractive to potential employers.

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5 Adapt Strategically

The digital landscape is constantly evolving, and so should your approach to personal branding. Keep abreast of the latest trends in your industry and adapt your online presence accordingly. Whether it's learning new tools or platforms, embracing new forms of content like podcasts or webinars, or simply refining your messaging to reflect current market needs, staying adaptable will ensure that your personal brand remains relevant and appealing.

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6 Offer Value

Finally, focus on offering value in every interaction online. Whether you're commenting on a post, sharing an article, or connecting with someone new, make sure there's a takeaway for the other party. This could be insights from your experience, helpful resources, or simply encouragement. By being someone who contributes positively to others' professional lives, you create a personal brand that is not only resilient but also respected and appreciated in your industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can rebuild your personal brand and online presence post-layoff.

1

2

3

4

5

6

7

1 Reflect Deeply

2 Articulate Vision

3 Engage Networks

4 Showcase Expertise

5 Adapt Strategically

6 Offer Value

7 Here’s what else to consider

Facilitation

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Here's how you can rebuild your personal brand and online presence post-layoff.

1

2

3

4

5

6

7

1 Reflect Deeply

2 Articulate Vision

3 Engage Networks

4 Showcase Expertise

5 Adapt Strategically

6 Offer Value

7 Here’s what else to consider

Facilitation

给文章评分

感谢您的反馈

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