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Last updated on 2024年6月8日

Here's how you can rebrand yourself after a layoff in market research.

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Losing your job in market research can be a tough blow, but it's also an opportunity to rebrand and reinvent your professional self. Market research is a dynamic field that hinges on understanding consumer behavior, market trends, and data analysis. It's a sector that values adaptability and continuous learning, qualities that you can harness to pivot your career. Whether you're aiming to stay within the industry or branch out, rebranding yourself post-layoff involves reflecting on your skills, expanding your knowledge, networking strategically, and showcasing your expertise in new ways. Embrace this period as a chance to assess your career goals, sharpen your market research skills, and emerge more resilient and marketable than ever.

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Paulo Bento, PhD

Entrepreneurship expert and enthusiast - PhD, MBA, BBA - Co-creator in the areas of entrepreneurship, innovation…
Aditya Gujral

Data Analytics|Business Analytics |Product Manager|Account Manager | Encore Capital Group | MBA|Underwriter
Aarón Rosette

?Sabes qué tan satisfechos están tus alumnos, familias y profesores? | Mi trabajo es medir la satisfacción y la lealtad…

1 Reflect Deeply

After a layoff, take a moment to reflect on your career path and the skills you've acquired. This isn't just about pondering your next job; it's about understanding your strengths and areas for growth. Think about the market research projects that excited you most and consider how those experiences can translate into new opportunities. Your ability to analyze consumer data, forecast market trends, and generate actionable insights is invaluable. Reflecting on your successes and the feedback you've received can guide you in identifying the unique value you bring to the table.

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Paulo Bento, PhD

Entrepreneurship expert and enthusiast - PhD, MBA, BBA - Co-creator in the areas of entrepreneurship, innovation, migration, quality of life and happiness, poverty reduction, and social capital - Street photographer
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You can rebrand yourself after a layoff in market research, firstly, by being positive and seeing the situation as an opportunity to explore new paths, and move towards an even better reality than the previous one. Always optimism, and seeing everything in a positive way, is the basis for being successful.

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Aditya Gujral

Data Analytics|Business Analytics |Product Manager|Account Manager | Encore Capital Group | MBA|Underwriter
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Rebranding yourself after a layoff in market research can be challenging, but it's also an opportunity to redefine your career & strengthen your professional identity. Start by reflecting deeply on your career so far,identifying your strengths and interests to guide your job search. Focus on learning and skill enhancement by staying updated with the latest tools through online courses and industry trends. Networking is vital-leverage LinkedIn, attend events, and build relationships. Update your resume to highlight recent achievements & skills. Share your expertise through articles & online discussions. Maintain a positive attitude, set small goals, and celebrate progress. Combining these strategies can position you for future career growth.

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Aarón Rosette

?Sabes qué tan satisfechos están tus alumnos, familias y profesores? | Mi trabajo es medir la satisfacción y la lealtad en los colegios | Ayudo a instituciones educativas a tomar decisiones basadas en datos.
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Creo que es importante hacer un ejercicio de autorreflexión para descubrir y aceptar los posibles errores cometidos para llegar a ese punto, evitando caer en sesgos de autopercepción. Lo más relevante es analizar todos los datos para descubrir qué debemos mejorar en la próxima oportunidad laboral. De igual manera, evaluar las tendencias del sector para encontrar nuevas oportunidades.

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2 Learn More

The field of market research is constantly evolving, with new methodologies and technologies emerging regularly. Use your layoff period to upskill and familiarize yourself with the latest trends in the industry. This could mean taking online courses in data analytics, learning new software, or gaining certification in a specialized area of market research. By expanding your knowledge base, you not only enhance your resume but also demonstrate to potential employers your commitment to staying at the forefront of the industry.

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Aarón Rosette

?Sabes qué tan satisfechos están tus alumnos, familias y profesores? | Mi trabajo es medir la satisfacción y la lealtad en los colegios | Ayudo a instituciones educativas a tomar decisiones basadas en datos.
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Lifelong learning: nunca debemos dejar de aprender. Siempre habrá áreas de mejora para nuestro crecimiento profesional. No importa tu edad, debes mantenerte aprendiendo todos los días.

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3 Network Smartly

Networking is crucial when rebranding yourself. Reach out to former colleagues, join professional associations, and participate in industry forums. The key is to be genuine in your interactions and to offer value to others. Share your insights on market research trends, volunteer for committees, or mentor newcomers to the field. By building a robust professional network, you increase your visibility and open doors to opportunities that might not be advertised.

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4 Update Resume

Your resume is a powerful tool for rebranding. Update it to reflect not just your past roles but also the skills and experiences that align with where you want to go. Highlight projects where you demonstrated innovation in market research, led successful campaigns, or contributed to significant business decisions. Use action verbs and quantifiable achievements to paint a picture of your impact. Tailor your resume for each application, ensuring it speaks directly to the needs and goals of potential employers.

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5 Share Expertise

Establish yourself as a thought leader in the market research community by sharing your expertise. Write articles or blog posts, speak at conferences, or host webinars. Discuss the challenges and opportunities within market research, offering insights that others can learn from. This not only builds your personal brand but also shows that you are engaged with the industry and passionate about contributing to its growth.

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Prerna Sharma

IIM Rohtak PGP'25 | Podcaster@Spotify | Digital and Design Head, Entrepreneurship & Innovation Council | Content Marketing and SEO | Start-up Enthusiast | Content Creator
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As a market researcher, you have a goldmine of industry insights that others might take years to develop. Share your insights on social media, be generous in sharing your opinion and your experience. This will boost your personal brand.

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6 Stay Positive

Maintaining a positive outlook is essential during this transition. Rebranding after a layoff can be challenging, but it's also an opportunity for personal and professional growth. Stay open to new possibilities and be willing to step outside your comfort zone. Remember that every experience has value, and with determination and a strategic approach, you can find a path that leverages your strengths and ignites your passion for market research.

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Prerna Sharma

IIM Rohtak PGP'25 | Podcaster@Spotify | Digital and Design Head, Entrepreneurship & Innovation Council | Content Marketing and SEO | Start-up Enthusiast | Content Creator
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Something amazing is on your way and you are building it for yourself! stay positive Post-layoff, You are not on a career break, you are continuously evolving into a more skilled, confident and resilient individual. Reflect on your past, work in the present and build a better future :)

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Prerna Sharma

IIM Rohtak PGP'25 | Podcaster@Spotify | Digital and Design Head, Entrepreneurship & Innovation Council | Content Marketing and SEO | Start-up Enthusiast | Content Creator
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Play with numbers! Let is be research, social media trends or industry insights. Numbers add trust to your speech. Learn Power BI, Tableau and Excel and be proactive with them. When you can quantify the results they make the big picture clearer for the person in front of you and they start to trust you better.

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Here's how you can rebrand yourself after a layoff in market research.

1

2

3

4

5

6

7

1 Reflect Deeply

2 Learn More

3 Network Smartly

4 Update Resume

5 Share Expertise

6 Stay Positive

7 Here’s what else to consider

Market Research

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Here's how you can rebrand yourself after a layoff in market research.

1

2

3

4

5

6

7

1 Reflect Deeply

2 Learn More

3 Network Smartly

4 Update Resume

5 Share Expertise

6 Stay Positive

7 Here’s what else to consider

Market Research

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