Here's how you can project assertive body language in client meetings.

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In client meetings, your body language can speak as loudly as your words. Projecting assertive body language is not just about appearing confident; it's about communicating effectively and establishing a presence that commands respect. Assertiveness in your physical demeanor can help you convey your message more persuasively, build better relationships, and ensure that your clients take you seriously. Here are some ways to ensure your body language aligns with the assertiveness you want to project.

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Maaz Ahmad, MBA

Business Development & Key Account Manager | 8x LinkedIn Top Voice | Business Relationship Management | Marketing…

1 Stand Tall

Maintaining good posture is the cornerstone of assertive body language. When you stand tall with your shoulders back and head held high, you exude confidence. This doesn't mean you should be rigid; instead, aim for a posture that suggests alertness and openness. Good posture signals to your clients that you are engaged and in control of the situation. It also has the added benefit of helping you breathe better, which can keep you calmer and more focused during discussions.

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Maaz Ahmad, MBA

Business Development & Key Account Manager | 8x LinkedIn Top Voice | Business Relationship Management | Marketing Operations | Client Relations | CRM | Business Management |
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To project assertive body language in client meetings, start by maintaining good posture, sitting or standing tall with shoulders back and head held high. Make direct eye contact with clients to convey confidence and engagement. Use gestures purposefully, such as open palms and expansive arm movements, to emphasize key points and convey enthusiasm. Speak clearly and assertively, with a steady tone of voice and confident demeanor. Avoid crossing arms or legs, which can signal defensiveness or disengagement. Finally, actively listen to clients' concerns and opinions, nodding occasionally to show understanding and validation. By projecting assertive body language, you can establish credibility and command respect in client interactions.

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Mario Dias

Gerente Sênior de Desenvolvimento de Negócios na Supply Midia Tecnologia | Especialista em Desenvolvimento de Negócios
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Sou f? da neurolinguística e sempre me ajudou em minha jornada. Ela traz vários insights e suas técnicas me ajudaram a entrar em sintonia em reuni?es. A postura do nosso corpo, o tom de voz firme e clara sem termos rebuscados e um ponto que sempre me ajudou foi o olhar no olho de quem está falando, esse é um sinal claro (no meu entender) de respeito ao interlocutor, independentemente do clima da reuni?o.

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2 Eye Contact

Making the right amount of eye contact is a delicate balance but is essential for showing assertiveness. Locking eyes too intensely can seem confrontational, while too little suggests a lack of confidence. Strive for a steady, soft gaze that communicates you are actively listening and valuing the conversation. This level of engagement demonstrates respect for your client and helps build trust.

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3 Hand Gestures

Your hands can be powerful tools in conveying assertiveness. Use open gestures to show honesty and willingness to communicate. Be mindful of the size and speed of your gestures; too large can be overwhelming, and too quick can seem erratic. Controlled gestures can help you emphasize points and demonstrate conviction in what you're saying, making your message more impactful.

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4 Seating Position

Where and how you sit can also communicate assertiveness. Choose a seat that positions you equally among peers, rather than at the head or end of the table, which can seem either aggressive or submissive. Sit up straight, but comfortably, with both feet on the ground to project stability and presence. This position helps you maintain an aura of approachability and authority.

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5 Vocal Tone

The tone of your voice is a crucial element of assertive body language. Speak clearly and at a moderate pace to show confidence. Avoid filler words like "um" and "like," which can undermine your authority. Varying your tone to emphasize key points can also keep your clients engaged and reinforce the importance of your message.

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6 Facial Expressions

Finally, be mindful of your facial expressions as they can betray emotions you may not wish to communicate. Aim for a pleasant, neutral expression with occasional smiles to show warmth and approachability. Avoid frowning or appearing too stern, as this can create a barrier between you and your client. A composed facial expression goes hand in hand with assertive body language, rounding out the non-verbal cues that make for effective communication in client relations.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can project assertive body language in client meetings.

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1 Stand Tall

2 Eye Contact

3 Hand Gestures

4 Seating Position

5 Vocal Tone

6 Facial Expressions

7 Here’s what else to consider

Client Relations

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