Here's how you can overcome key challenges in Marketing Research as a mid-career professional.

Build a network of like minded and experts, have regular connects and conversations and make the effort to go to panels, summits and other forums. It’s a data and analytics area, but still run by people!

Showcase your experience and adaptability. Use storytelling to present past projects during interviews, highlighting your ability to solve complex problems and adapt to changing industry demands.

The main points to focus on, Are: - Keeping Up with Technological Advancements. - Data Overload and Analysis. - Ensuring Data Quality. - Navigating Market Dynamics and Consumer Behavior Changes. - Integrating Qualitative and Quantitative Research. - Controlled ROI of Marketing Research. - Budget Constraints. - Updates and engagement!

To understand which methodology best suits your scenario, start by defining your objective. What do you want to understand with this research? Based on your objective, you need to understand your limitations. What resources do you have? Finally, realize that the plan can change, and you need to adapt quickly; there are numerous data sources, only a well-crafted plan can help you!

"Data is the new oil," and Marketing has clearly realized this. This phrase, inspired by London mathematician and data science expert Clive Humby, dates back to 2006. It became popular with a 2017 report by The Economist titled "The world's most valuable resource is no longer oil, but data." Since the pandemic, the market has faced an accelerated shift in human behavior. To survive, we must research. Start by familiarizing yourself with various research methodologies and analytical reading techniques to master the data universe.

From Excel to Power BI, use what works best for your business. It's very natural in the market to have the technologies of the moment; for example, AI was the most searched word in 2023. It's interesting to know what's happening in the world of innovations, but it's also important to understand the current state of your business and which technology can best assist you. To make this distinction, it's also necessary to have some knowledge of each technology.

Um bom pesquisador é, acima de tudo, curioso, e n?o há curso que possa ensinar a ter curiosidade. Assim como a curiosidade é fundamental, entender cenários e ter uma vis?o sistêmica das coisas pode ajudá-lo a seguir pistas e conectar necessidades. E observe que até agora tudo o que estamos discutindo s?o habilidades interpessoais, e para desenvolver uma habilidade interpessoal podemos sair do comum: jogar um jogo investigativo, montar quebra-cabe?as, desafiar seu raciocínio assistindo a uma série investigativa - tudo isso pode ser útil!