Here's how you can outshine your rivals in the medical sales industry.

Outshining and outsmarting your competitors is part of the fun in medical device sales! Not only do you get to highlight your personal creativity but also your passion for the space you are in and the technology and products that you represent. Learn everything you can-not only about your products but also the competitions! And then learn the products that may help highlight your company’s offerings to leverage your business.

NOPE! I would say, understand your customers’ needs! Knowing your product is fundamental, and it’s easy to learn them by heart. Yet, understanding what the customer wants and linking it to a unique feature that you excel at is what will set you apart from the competition. You must value your product for the service behind it, not just the product itself. What’s even more crucial is to leverage it into an add-on, so you can offer a complete solution. The key milestone here is to be simple and clear in communicating the differences between what you offer and what the competitor lacks. No one appreciates complicated and uncertain answers! Be sharp, be smart, and always be eager for more sales and achievements!

To truly understand your clients, you must foster close relationships with them. Visiting only after a tender has been released or just before a contract expires is not sustainable and will likely cause severe damage to your organization. The secret recipe here is consistency and an eagerness for more. You need to comprehend the structure and future plans of your clients! What’s even more crucial is that you strive to be seen as a consultant to your clients, where they value your professional advice and opinion about potential changes, even if these are not directly linked to your product. With change comes opportunities, and with opportunities come greater achievements!

Change is the only constant. And so is competition: it has always been there and will continue to be. Do you Remember Nokia, Kodak, Goldstar? (I bet you didn’t know this one—go Google it!) Our world is replete with examples of change, and to succeed in the long term, you must adapt and continuously acquire new skills and improvements. Think of yourself as receiving a new software update, or as if you’re looking to buy the latest model of yourself. Don’t settle and say, “I am good enough.” Adapt to the rapidly evolving world of AI and the incredible new features we keep hearing about. Keep yourself in the driver’s seat with one goal in mind: becoming a better version of yourself! Thank me later.. ??