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Here's how you can negotiate a raise in copywriting when your job responsibilities have expanded.

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As a copywriter, you've seen your role evolve—more projects, tighter deadlines, perhaps even mentoring newcomers. It's time for your salary to reflect this growth. Negotiating a raise can be as much an art as copywriting itself, but with the right approach, you can make a compelling case for a pay increase that mirrors your expanded responsibilities. Remember, it's not just about asking; it's about demonstrating your value and the tangible benefits you bring to your team and the broader organization.

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Sean Kivi

Front-End: HTML & jQuery, Tailwind CSS | Back-End: Python, Flask | Database: MySQL | ESL Specialist

1 Know Your Worth

Before entering any negotiation, you must understand the value you bring to the table. As a copywriter whose tasks have grown, take stock of your accomplishments. Have you taken on more campaigns, increased conversion rates, or improved brand messaging? These are your bargaining chips. Being able to articulate how your skills have directly benefited your employer is crucial. It's not just about the quantity of work; it's the quality and impact that count.

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Jose María Ruiz

Doy la ?????? a tu Comunicación con Anti-Aburrimiento | Humor Viral | Copywriting | Storytelling | Guión de Marca y mucho, mucho café ?? | Suscríbete a la Newsletter en el botón y Descarga TU GUíA GRATIS
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Vamos a partir de la base de que un buen copywriter o incluso uno mediano, casi siempre va a ganar más dinero si se monta por su cuenta que trabajando por cuenta ajena. Esto es una realidad porque es un perfil que sabe vender y lleva a la venta en la sangre, si no es así no debería ser copy. Dicho esto, este punto debe quedarle muy claro a la empresa que contrata al copy. Ni mucho menos en plan chulesco o sobrado pero sí para poner en valor lo que tienen en plantilla. Sería muy interesante valorar la contribución que has aportado a la empresa, a nivel de caja y de una forma puramente numérica. Y si además tus funciones han crecido, ambos factores deben tenerse muy muy en cuenta y mejorar tus condiciones

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2 Market Rates

Staying informed about the current market rates for copywriters with your level of responsibility is essential. Research what others in similar positions are earning, especially in your geographical area or within your industry. This information serves as a benchmark for your negotiations. When you know what the market dictates, you can confidently assert why your compensation should be on par or better, based on your unique contributions and the expanded scope of your role.

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Amanda Fox

Copywriter ? Marketer ? Author ? Landing Pages ? Blog Articles ? Email Copy ? Pitch Decks ? Founder @ CRE8TIVE COPY UK
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Glassdoor, payscale and similar websites can help you get a good sense of what the role is worth. But don't go just on job title...look at the responsibilities. Oftentimes, you'll find copywriter duties mixed with say, social media management. For that, you should earn more.

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3 Timing Is Key

Timing can significantly influence the outcome of your raise request. Aim for a moment when the company is doing well financially or after you've just completed a successful project. This sets a positive tone and shows that your request aligns with the company's success. Additionally, consider the timing of performance reviews or budget planning periods when salary adjustments are typically considered.

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4 Build Your Case

When you're ready to negotiate, prepare a concise yet compelling case. This should include specific examples of your expanded responsibilities and how they've positively impacted the company. Highlight any new skills you've acquired and how they've been instrumental in achieving business goals. Remember, this is your opportunity to showcase your growth and the value you add as a copywriter.

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Syed Naeem Gillani

Creative Copywriter | I've helped 50+ Health Supplements Grow 200% with Storytelling & SEO Content | Turning Health Trends into Revenue | Member AHPA
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When your job responsibilities in copywriting grow, negotiating a raise requires a well-constructed case. Begin by documenting your expanded duties and their impact on the company's success. Highlight specific examples where your work has driven results, such as increased engagement or sales. Utilize data and testimonials to reinforce your contributions. Prepare a detailed comparison of your current and previous roles, showcasing added value. Present this information confidently during your negotiation, emphasizing your commitment to the company's goals. Demonstrating your enhanced contributions, you can advocate for a well-deserved salary increase.

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5 The Meeting

Request a formal meeting with your manager to discuss your salary. This demonstrates professionalism and ensures you have their undivided attention. During the meeting, present your case clearly and confidently. Be prepared for questions or counterarguments by understanding your department's budget constraints and being open to compromise, such as additional benefits if a significant salary increase isn't feasible.

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6 Follow Up

After the meeting, send a thank-you note expressing your appreciation for their time and consideration. If you received an immediate response, reiterate any agreements made. If the decision was deferred, politely inquire about a timeframe for follow-up. Maintaining open communication and a positive attitude throughout the process can help ensure a favorable outcome.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sean Kivi

Front-End: HTML & jQuery, Tailwind CSS | Back-End: Python, Flask | Database: MySQL | ESL Specialist
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Level up your worth, level up your pay! New writing duties warrant a raise conversation. Gather proof – document website traffic spikes, conversion boosts, or any positive impact from your expanded role. Numbers speak volumes. Research market rates for similar writers with your experience and these added skills. Armed with data, schedule a confident meeting. Clearly present your accomplishments and market research, highlighting the value you bring. Be open to discussion – while aiming for your target raise, show willingness to find a win-win solution. By showcasing your expanded skills and their positive impact, you'll strengthen your case for a well-deserved raise.

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Here's how you can negotiate a raise in copywriting when your job responsibilities have expanded.

1

2

3

4

5

6

7

1 Know Your Worth

2 Market Rates

3 Timing Is Key

4 Build Your Case

5 The Meeting

6 Follow Up

7 Here’s what else to consider

Copywriting

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Here's how you can negotiate a raise in copywriting when your job responsibilities have expanded.

1

2

3

4

5

6

7

1 Know Your Worth

2 Market Rates

3 Timing Is Key

4 Build Your Case

5 The Meeting

6 Follow Up

7 Here’s what else to consider

Copywriting

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