Here's how you can navigate the fast-paced world of product innovation and make informed decisions.

Companies that go beyond in-house innovation capabilities to connect with an external ecosystem better anticipate and navigate the ever changing landscape. Recall a CMO who, upon hearing from a frugal business leader that they had cut all boondoggle conference travel, said, "yeah, good luck when your team brings you zero new ideas." It is essential to encourage and cultivate external ecosystems, from agencies to academia to die hard fans of your products. No matter how good your R&D or innovation teams, their impact will increase dramatically with this one conscious step.

Be comfortable with the unknown, be ready to pivot and adapt. Too often, companies and leaders dive headfirst into the problem and solution without asking themselves, am I solving the right problem.

é importante destacar que a inova??o n?o é garantida apenas por ter ideias criativas. Uma empresa pode ter muitas ideias criativas, mas sem os recursos, habilidades e infraestrutura adequados para implementá-las, essas ideias podem n?o se transformar em inova??es bem-sucedidas. Por isso, é essencial que as organiza??es incentivem a criatividade e criem um ambiente propício para a inova??o, proporcionando os meios necessários para que as ideias sejam colocadas em prática e gerem valor. é possível afirmar que um inventor é alguém que tem ideias e cria solu??es inovadoras, enquanto um inovador é alguém que implementa e coloca essas ideias em prática, gerando valor para uma organiza??o, mercado ou sociedade.

Dans l'innovation produit, le changement est constant; adoptez une mentalité flexible. Suivez les tendances du marché et les technologies émergentes. Encouragez l'expérimentation et considérez l'échec comme une opportunité d'apprentissage. Une approche agile permet de rester pertinent et compétitif, comme le démontrent les leaders du secteur outdoor.

No campo da inova??o de produtos, a mudan?a é constante. Abrace-a com uma mentalidade flexível. Fique a par das tendências de mercado e tecnologias emergentes. Cultive uma cultura onde a experimenta??o é incentivada e o fracasso é uma oportunidade de aprendizado. Adote uma abordagem ágil para o desenvolvimento de produtos, permitindo ajustes rápidos com base em feedback ou mudan?as no mercado, garantindo a relevancia e competitividade dos seus produtos.

Research is not enough. You need to engage your consumers at each level. Not only to get baseline research and use cases but to have with you to help iterate and improve the product and champion its usage to enhance engagement and make a stronger product.

My perspective on understanding users in product innovation is rooted in humility and a customer-centric approach. As product leaders, we must remember that we are not the user, and our assumptions can often be far from reality. Embracing a humble mindset allows us to truly listen to our customers and create products that cater to their needs. Product management is more about cultivation than ideation. We must cultivate a deep understanding of our users, cultivate relationships with our customers, and cultivate an environment where feedback is encouraged and valued. By doing so, we equip ourselves with the knowledge and empathy necessary to create enduring solutions that resonate with our audience.

Engage with your users and try to understand their needs deeply. Don’t define your user research too narrowly. How is the user engaging with the product in the broader context ? What do they do before and after ? How does the product fit into their broader ecosystem of tasks? This will help you define more innovative features that speak to more deeply rooted user needs .

Li um livro que me recomendaram e me trouxe insights valiosos para o time de produ??o de conteúdo. O “teste da M?e!” Onde o autor desmistifica a forma de se conduzir uma entrevista com o usuário de uma forma inovadora e que pela minha experiência trouxe feedbacks espontaneos necessários para os requisitos do usuário!

When working in a product innovation space, catering to your user needs becomes essential, which tends to change with every new technology being introduced. You need to monitor and analyze your users' actions and generate insights to understand what the user wants. Ultimately, every user wants a product that solves their problems quickly and is easy to use. Here are a few tips that you can use to know your users - - Understanding platform (Web/IOS) insights - Conducting user interviews or surveys from time to time - Understanding local/regional trends

In a data-rich world, informed decisions are key to product innovation. Utilize analytics tools to track user behavior, market trends, and product performance. This data identifies what works and what doesn't, enabling more effective resource allocation. However, don't rely solely on quantitative data; qualitative insights from user feedback are equally valuable in guiding your innovation strategy. Combining both types of data ensures a holistic approach to decision-making and drives sustainable success.

1. Leverage analytics tools to track user behavior and market trends for informed decision-making. 2. Use performance data to identify strengths and weaknesses in your products. 3. Allocate resources more effectively based on data-driven insights. 4. Combine quantitative data with qualitative user feedback for a comprehensive view. 5. Make strategic product decisions by balancing metrics and customer insights.

Dans un monde riche en données, prendre des décisions éclairées est essentiel à l’innovation produit. Utilisez des outils d’analyse pour suivre le comportement des utilisateurs, les tendances du marché et les performances de vos produits. Ces données permettent d’identifier ce qui fonctionne et d’allouer les ressources efficacement, comme le font les leaders du secteur outdoor. Complétez les données quantitatives par des retours qualitatifs pour guider votre stratégie d’innovation.

A mensura??o de processos é fundamental para identificar áreas de aprimoramento, garantir a eficiência operacional e alinhar as atividades da organiza??o aos objetivos estratégicos. Ao medir um processo, é importante considerar alguns fatores-chave. Primeiramente, é necessário identificar os objetivos do processo e os resultados esperados, o que permitirá o estabelecimento de metas claras e alcan?áveis. Em seguida, é preciso definir as métricas adequadas, que devem ser relevantes, quantificáveis e facilmente compreensíveis para todos os envolvidos no processo. Por fim, é importante acompanhar e analisar periodicamente os resultados obtidos, utilizando-os para promover a melhoria contínua do processo e da organiza??o como um todo.

Souvent, on peut bloquer sur une métrique, une donnée, qui concentre notre attention. Il est bon de se reposer sur des données pour prendre des décisions, mais il faut également prendre en compte que parfois les décisions sont à prendre ailleurs pour faire bouger cette donnée. Réduire un nombre d'emails à traiter sans valeur ajoutée par exemple peut se traduire par des uestions récurrentes par manque d'accès aux informations, qui doivent alors être répétées constamment par mail. Tracer la donnée et prendre les décisions en conséquences est une excellente idée, si on ne perd pas de vue l'approche systémique de ce qu'on propose à nos clients.

Creative problem solving skills are essential to become a good product manager. A user/customer problem can be solved in multiple ways. Apply creativity and lateral thinking to come up with productize able solution that not only addresses the user stated problem but as well make them feel better, cheerful and happy.

Creativity fuels innovation. Leadership should encourage teams to think outside the box and challenge the status quo. It is essential to create an environment where brainstorming and collaboration are routine. Diverse perspectives often lead to breakthrough ideas, making cross-functional teams valuable for blending various areas of expertise. A single creative insight can serve as the catalyst for the next groundbreaking product, driving the organization towards sustained competitive advantage.

First you can understand your user requirements and create in that innovative ideas to achieve new innovation,improve your skills to given to solution,in that develop clear roadmap with milestone to progress and set a goal infront yours team.

A criatividade, como mencionado anteriormente, é a capacidade de gerar ideias originais e valiosas. A inova??o, por outro lado, é a aplica??o prática dessas ideias, transformando-as em realidade. Embora a criatividade seja um componente-chave da inova??o, a inova??o vai além da simples gera??o de ideias e envolve a implementa??o e o gerenciamento dessas ideias até que sejam bem-sucedidas. A rela??o entre criatividade e inova??o pode ser vista como um continuum, onde a criatividade alimenta a gera??o de ideias e a inova??o as coloca em prática. A criatividade é a fase inicial do processo, onde ocorre a produ??o de ideias originais. A inova??o come?a quando essas ideias s?o selecionadas, desenvolvidas e, finalmente, implementadas.

Strategic execution transforms innovative ideas into successful products. Organizations should prioritize projects based on potential impact and alignment with business goals. Developing a clear roadmap with milestones is crucial for tracking progress and maintaining accountability. Efficient project management ensures optimal resource utilization and adherence to deadlines without compromising quality or customer experience. This disciplined approach drives consistent and measurable outcomes.

Often, I see leaders get stuck on a perception of execution. They confuse tactical implementation with actual strategic execution. Those two concepts are not synonymous. Related, sure. But not the same. Strategic execution isn’t checking a box; it’s elevating the game completely on what your group has set charter to achieve. Game-changing course correction. That’s way bigger than deliverables. Pieces of content or sales collateral don’t move the dial—thinking bigger with stats to back up well educated risk-taking… does. Stop thinking small, and ask yourself what you could do if you take the guard rails off—if you stop listening to what can’t be done and make what could, come alive.

Strategic execution is crucial for turning innovative ideas into successful products. By prioritizing projects based on potential impact and alignment with business goals, you ensure that your efforts are focused on what matters most. A clear roadmap with milestones helps track progress and hold the team accountable. Efficient project management is key to optimizing resources and meeting deadlines without compromising quality or customer experience.

Are you exploring uncharted territory with a high-risk, high-reward project? Or perhaps you're focused on scaling up a proven concept into a core business? Maybe you're optimizing an existing product or service for maximum returns. Regardless of your stage, clear expectations are essential. Innovation projects hold immense potential but often come with a longer payback period. If you're not a startup, balancing innovation with the demands of your core business is crucial. Effective portfolio management is key to striking the right balance and setting realistic expectations.

Beyond prioritizing projects for impact and alignment with business goals, consider integrating adaptive strategies that allow for real-time adjustments based on feedback and market trends. Establishing a robust feedback loop and encouraging cross-functional collaboration can drive efficiency and innovation. Additionally, celebrating small wins along the roadmap can boost team morale and maintain momentum.

It's important to develop an infinite mindset, as your learning journey is never-ending. Each new achievement fuels your progress. There's no ultimate goal or knowledge to attain. As a leader, remember that this constant learning can be challenging for your team. Foster a space for open dialogue, celebrate successes, and learn from failures to embrace the new and unknown. This is where the future is.

Le paysage de l’innovation produit est en constante évolution, ce qui rend l’apprentissage continu essentiel. Encouragez une culture de la curiosité et de l’auto-amélioration en instaurant des programmes de développement professionnel continus. Organisez des sessions de partage de connaissances et des formations sur les nouvelles technologies et méthodologies. En cultivant un esprit d’apprentissage et d’adaptation, vous créez une organisation résiliente capable de naviguer avec succès dans un environnement en perpétuelle mutation.

Refine the company's talent acquisition strategy to emphasize 2 characteristics = curiosity and self-motivated learning. By hiring people who are by nature curious life-long learners, it will create a culture most suitable for product innovation projects.

Más que el aprendizaje continuo es el estar dispuesto a desaprender para volver a aprender, mente abierta y dispuesta a aplicar nuevas formas de hacer las cosas renunciando a lo que se sabe y conoce

Este es el punto clave de la innovación, y por otra parte, de casi todo, APRENDE, APRENDE y APRENDE. debes dedicar un 20% de tu tiempo a aprender, en todos los sentidos!!

The greatest challenge often lies in achieving balance, or what's commonly known as ambidexterity. When a company lacks a dedicated innovation department, employees must juggle two seemingly contradictory demands: the precision and efficiency required for daily operations and the creativity and risk-taking essential for innovation. Initiating innovation within an established company is far more complex than simply launching a new project. It necessitates a transformative shift impacting leadership, teams, and company culture. This ongoing process must be initiated while simultaneously maintaining the core business.

Using our knowledge in our professional area makes our Innovation a contribution! By connecting we will also be more naturally connected navigating the fast-paced world of product innovation.

Perspective is one of your most powerful tools. The most you gain, the more you can draw from and connect the seemingly invisible dots that make up innovative concepts and products. You need to get out of a bad idea fast. Why focus on the easy parts of a concept first, if everyone around you has already solved those same problems. Tackle the impossible first, if you can’t prove it, kill it, or pivot.