Here's how you can navigate a boss who doesn't understand or value Social Selling.

Start by showing your boss examples of good branding. Use a brand they know and are connected to. Explain how the process works. Don't assume anything. There are two different types of social selling: selling the brand, and establishing a connection to move into a sale. These are two completely different approaches. Every social media platform has tools built into it. Use the tools provided and work the platform the way it is meant to be used. For example, LinkedIn uses events, groups, and service listings. Show an example of a recent social media online event you attended and how that organization connected with you. Until your boss experiences it, they won't really see the value.

Tactfully educating your boss about the benefits of social selling is the first step. In my experience, sharing articles, case studies, and industry reports can help illustrate the value of social selling without coming across as confrontational. Providing clear and concise information helps build awareness and understanding.

When educating a boss on the importance of social selling, it's crucial to highlight how it aligns with traditional sales metrics. Social selling isn't just about being active on social media; it's about leveraging platforms like LinkedIn to gather valuable insights, build trust, and engage with potential clients in a meaningful way. By demonstrating how these activities can directly contribute to lead generation and sales growth, you can bridge the gap between digital and traditional sales strategies, making the case for social selling much more compelling.

There are a lot of studies that have been done regarding the impact of social selling. The www is full of it. So use these data to create your own argumentation. Explain how the customer evolved by showing the results of these studies. Show what the average results are of social selling campaigns. Here are already some results of studies that are trustful: ?? According to HubSpot, 87% of sellers confirm that social selling has been effective for their business. ?? Gartner predict that by 2025, social selling will be the 1st driver of lead generation ?? Dell saw a 600% increase in qualified leads ?? Fidelity engage with potential clients via social selling, leading to a 50% increase in qualified leads There is many more info out there ??

Demonstrating tangible results can effectively convey the impact of social selling. I've found that presenting data and success stories from your own efforts or industry examples can make a compelling case. Highlighting metrics such as lead generation, engagement rates, and conversion improvements can showcase the effectiveness of social selling strategies.

When you set up something small to test the potential impact of social selling for your company not only are you already are going to put yourself in the spotlight within the company and beyond. You will also be able to gather valuable information about what works, how your target audience reacts and who knows even have some small first successes although I am always careful with that since inbound sales is a process that takes time to reach cruising speed. We predict our customers a cruising speed after 7 a 9 months at the condition that daily efforts are done.

Integrating social selling with existing marketing and sales strategies can show its complementary value. In my career, aligning social selling activities with broader business goals and demonstrating how they enhance traditional methods helps illustrate their importance. This integration highlights the synergy between different approaches and reinforces the benefits

Best way is to demonstrate the outcome and deliver an exceptional ROI with Social Selling. Advice your boss that this is a science that is focus on human interactions, and can be measured and track.

I would recommend to analyze ?? How many of your target audience is on LinkedIn? What are your direct competitors doing on LinkedIn? ?? Check out their company pages ?? Take a Sales Navigator account and filter within these company pages on the employees that posted the last 30 days ?? Check out what kind of content they are posting and what the engagement is ?? What is the ratio own posts vs reposts ?? How many followers do they have This way you will have a clear idea of the situation and the potential. For most of the analysis that my team and I did over all these years, the observation is that there is huge potential in just about every sector. Data never lies so analyze and document. It'll help you convince the non believers.