Here's how you can navigate a boss with limited understanding of IT Sales.

1 Educate Tactfully

When your boss doesn't fully comprehend the nuances of IT sales, it's crucial to educate them without coming across as condescending. Break down complex concepts into digestible bits and relate them to business outcomes that matter. For instance, explain how customer relationship management (CRM) software can streamline client interactions and ultimately boost sales. Use analogies and real-world examples to make the technology more accessible and relevant to their understanding.

2 Build Trust

Trust is the cornerstone of any working relationship, especially when you're guiding someone through unfamiliar territory. Demonstrate your expertise in IT sales by sharing success stories and highlighting how your strategies have positively impacted the business. When you propose a new IT solution, back up your suggestions with clear rationale as to how it will meet business objectives or solve specific problems. This will help build confidence in your judgment and recommendations.

4 Align Goals

Aligning your IT sales goals with your boss's broader business objectives can help bridge the comprehension gap. Identify the company's strategic priorities and demonstrate how your IT sales efforts contribute to achieving these goals. Whether it's expanding into new markets, improving customer satisfaction, or increasing operational efficiency, show how the technology solutions you sell are instrumental in reaching these targets.

5 Be Patient

Patience is a virtue, especially when working with someone who doesn't fully grasp IT sales. Understand that it may take time for your boss to appreciate the complexities of selling technology. Be prepared to repeat explanations and provide additional context as needed. Your patience and willingness to guide them through the learning process can pay off in the form of stronger support for your sales initiatives.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?