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Here's how you can meet employers' expectations as a Creative Strategy intern.

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Embarking on an internship in creative strategy is an exhilarating venture that can shape your career path. As a creative strategy intern, you're at the forefront of blending creativity with business acumen to drive brand success. Employers have high expectations, and meeting them requires a blend of enthusiasm, skill, and strategic thinking. This article will guide you through the essential steps to not only meet but exceed those expectations, ensuring you make a lasting impression and gain invaluable experience.

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1 Understand Goals

Your first step as a creative strategy intern is to fully understand your employer's goals and objectives. This means engaging in active listening during meetings, asking clarifying questions, and reviewing any available company literature that outlines the strategic direction. By grasping what the company aims to achieve, you can tailor your creative efforts to align with these objectives, demonstrating that you're not just a creative thinker but a strategic one who understands the bigger business picture.

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Evan Carroll

I Help 8-9 Figure DTC Brands Scale 5+ New Creatives Weekly // $300M+ In Trackable DTC Sales // DM me CREATIVE and let’s chat
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To meet employers' expectations as a Creative Strategy intern, focus on understanding their goals, completing thorough research, providing creative ideas, communicating well with the team, managing your time efficiently, and continually reflecting on and adapting to your experiences. Furthermore, be proactive in exploring opportunities to give above what is expected and remain open to learning from any setting.

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Nina Sukonrat

Creating ? | Prev. Disney & Snowflake | Design + Marketing
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If you ever get stuck with getting a better understanding of your goals, don’t be afraid to reach out for help or clarification from your Manager or Mentor. It is better to ask than feel stuck or not reach your full potential because you didn’t fully get it.

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Jordan Laessig

Creative Director | Growing Brands and Helping Creatives do their Life’s Best Work
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Meet employers' expectations as a Creative Strategy intern by demonstrating a proactive attitude and willingness to learn. Show strong analytical and creative thinking skills. Communicate effectively and collaborate well with team members. Take initiative on tasks and seek feedback to improve. Stay organized and manage your time efficiently. Deliver high-quality work on deadlines and stay updated on industry trends. Be adaptable and open to new challenges and responsibilities.

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Ursula P.
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One thing I've always found helpful in the creative, strategy, communications, and branding space is to be a proactive creative e.g. listen, do your research, communicate, collaborate, and ask questions when objectives are fuzzy.

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2 Research Skills

To meet your employer's expectations, it's crucial to hone your research skills. In the realm of creative strategy, research underpins your ability to understand market trends, consumer behavior, and the competitive landscape. By systematically gathering and analyzing data, you can provide insights that inform and enhance creative campaigns. This proactive approach to research will showcase your initiative and commitment to contributing valuable, data-driven ideas.

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Neha Paranjpe

helping brands sound human | content strategist + mental wellness advocate
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Research is v. important for creative planning. Knowing the current trends, identifying consumer sentiment and observing competitor behaviour can help build powerful strategies. However, most teams struggle with bandwidth and often, extensive research gets de-prioritised to focus on execution. As an intern, use your time to support your team with solid research to back their creative strategy. Learn how to: 1. Find information relevant to your audience 2. Define consumer behaviour patterns 3. Explore other creative ideas in the same space Sharing a thorough research (preferably explained visually) can make you invaluable to your team & employer.

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3 Creative Input

While research is fundamental, your creative input is equally vital. Employers expect you to bring fresh ideas to the table that challenge the status quo and push the boundaries of current thinking. Cultivate your creativity by staying abreast of industry trends, participating in brainstorming sessions, and being open to feedback. Remember, your unique perspective can lead to innovative solutions that resonate with audiences and achieve strategic goals.

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4 Team Collaboration

Another key expectation is your ability to collaborate effectively with the team. Creative strategy is a collective effort, and your willingness to work alongside others, share ideas, and be receptive to different viewpoints is imperative. Show enthusiasm for group projects, respect the contributions of your colleagues, and demonstrate your communication skills. Effective collaboration can lead to a synergy that enhances the overall creative output.

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Neha Paranjpe

helping brands sound human | content strategist + mental wellness advocate
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The best way to get noticed as an intern, is to learn how to collaborate effectively with your team. 1. Get to know your team members and build an individual rapport with each 2. Ask questions about what they are working on and how you can help 3. Get curious about their projects and try to get some hands on learning 4. Use the knowledge you gather to make effective plans to support your team lead

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5 Time Management

As an intern, you'll likely juggle multiple tasks and projects. Employers expect you to manage your time efficiently to meet deadlines without compromising the quality of your work. Developing strong organizational skills and prioritizing tasks will help you stay on track. Use tools like calendars and task lists to manage your time, and don't hesitate to communicate if you need assistance with workload management.

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Nina Sukonrat

Creating ? | Prev. Disney & Snowflake | Design + Marketing
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One thing that has always helped me is keeping a documentation of projects and tasks that need to be done on a week-to-week basis. If you are someone who needs to be held accountable then share it with your Mentor or Manager, so that they can make sure you’re on track

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6 Reflect & Adapt

Lastly, it's important to reflect on your experiences and be adaptable. Employers value interns who can take constructive criticism in stride and use it as a catalyst for growth. Reflect on feedback, identify areas for improvement, and be willing to adapt your approach. This shows maturity and a genuine desire for professional development, traits that are highly regarded in any industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can meet employers' expectations as a Creative Strategy intern.

1

2

3

4

5

6

7

1 Understand Goals

2 Research Skills

3 Creative Input

4 Team Collaboration

5 Time Management

6 Reflect & Adapt

7 Here’s what else to consider

Creative Strategy

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Here's how you can meet employers' expectations as a Creative Strategy intern.

1

2

3

4

5

6

7

1 Understand Goals

2 Research Skills

3 Creative Input

4 Team Collaboration

5 Time Management

6 Reflect & Adapt

7 Here’s what else to consider

Creative Strategy

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