Here's how you can maximize your learning through trade shows.

Planning is key to excelling at trade shows. While 100 "cold meetings" might seem productive, focusing on pre-event lead generation and scheduling meetings with qualified clients is far more effective. This targeted approach allows for in-depth conversations with decision-makers who are a good fit for your business, maximizing the return on your investment. By strategically planning, I can ensure our time at the exhibition is spent connecting with the right people and building valuable relationships

Planning ahead is definitely key - get hold of the program and identify the talks or events you want to attend, and exhibitors you want to visit. Connect with speakers and exhibitors on LinkedIn and reach out to them to let them know you'll be attending and would love to connect if they have time. On the day, prioritise networking options like luncheons or drinks over all else, and start conversations with other attendees. Everyone is there to meet like-minded and potentially useful contacts - don't be afraid to be the first to introduce yourself and share a little of your story!

La información es poder siempre ! así que cuantos más "imputs" tengamos antes de la asistencia a cualquier evento comercial, reunión etc más existoso será el resultado de dicha acción.

Don't just collect business cards seek out kindred spirits who can share wisdom and spark new ideas. Engage in conversations that matter, ask questions that probe, and listen with a curious heart. Remember, the connections you make today can become tomorrow's mentors, collaborators, or even lifelong friends. So, approach networking with purpose, and you'll uncover relationships that can transform your business and your life

Trade shows are networking goldmines, and I have a plan to maximize it. First, I leverage local contacts for insights and introductions. Before the event, I connect with attendees online to spark conversations and schedule meetings. During the show, I actively participate in conferences, asking insightful questions to network with panelists. Sharing my expertise builds relationships and establishes me as a thought leader. To expand my reach, I request introductions and offer to connect others within the event. Finally, approachability, relationship building, and post-event follow-up solidify connections. This multi-pronged strategy ensures I leverage the trade show's network effect to build valuable relationships.

Using technology can help you optimizing your journey in a trade show. For example in the last VivaTech of Paris in Porte de Versailles, they had an IA generative based technology, which was improved with trade show content, that help you find the right people to connect with. It helped you to optimize your calendar, your meetings, or even find the right companies due to what you are seeking.

Creo que aprender de algo en lo que nunca has estado involucrada te amplía toda tu red y todos tus conocimientos, abrir la mente a nuevas profesiones, nuevos conocimientos y entablar lazos de unión en diferentes ramas te engrandece y enriquece

Set clear objectives on what you want to learn and identify the key sessions, workshops, and exhibitors. Plan your schedule in advance, prioritizing must-see events and allowing time for spontaneous opportunities. Actively participate in seminars and workshops, taking notes and asking questions to deepen your understanding. Engage with exhibitors and industry experts, discussing trends, challenges, and solutions to gain insights. Network with other attendees to exchange ideas and experiences, as peer learning can provide valuable perspectives. Visit booths of competitors to understand their offerings and strategies. After the show, review your notes and materials, summarizing key takeaways and actionable items.

La participación activa es clave para ser visible y hace que aportes y te aporten bidireccionalmente haciendo esto un crecimiento y seguimiento exitoso.

I prioritize capturing connections immediately after events. The following morning, I meticulously add them to our CRM, ensuring accurate data entry. I then connect with them on LinkedIn, personalizing the message with a reference to the specific event where we met. Additionally, if I made any commitments to share presentations, articles, or data, I make a point to fulfill those promises promptly. This comprehensive follow-up approach demonstrates my commitment to building strong relationships and fostering long-term professional connections.

Beyond pre-event lead generation, meticulous post-show follow-up is key. I leverage detailed meeting notes to "hyper-personalize" emails, referencing specific points discussed during the event. This demonstrates active listening and genuine interest in the other party's needs. By avoiding generic, mass emails, I show a commitment to building genuine connections, fostering long-term relationships, and ultimately achieving success at trade shows.