Here's how you can maximize your career options as a copywriter with advanced training.

Specialized skills aren’t exactly what makes your work more valuable to a client. It’s the results. Your specialty skills are just the gateway to what they’re looking for. Showcase your results to make your specialty skills shine.

As @SarahCheck writes, specific skills are the tool to get the results. When it comes to industry choice, the client is always going to be the ultimate expert in their niche. Copywriter's job is to be good where they are not - in getting their message right and getting it across to their best clients.

In my opinion, client priorities often hinder achieving positive results. often, clients want to test their own ideas, which can be time-consuming. However, when clients collaborate as part of a team on a project, it significantly enhances the outcome.

Building a network is key. It's one of the reasons why we are on LinkedIn, isn't it? Having a collaborative state of mind helps a lot. If you are seeking to build connections, not trying to sell your services to someone before even exchanging a greeting, you stand a better chance of getting the assignment that is suited to your passions and abilities. Collaborate, make yourself known for the right reasons, show your support to peers and grow together.

This isn’t a skill in understanding tech. It’s a skill in being willing to find some answers to the tech questions you have. Telling people (and yourself) you’re “bad with technology” is like saying you’re “bad at listening to people.” Its sounds less like you’re explaining a weakness and more like you’re making an excuse to not bother trying. I was terrible at this in the past. What helped most was: 1) Letting go of the idea I had to be a tech wizard to be digitally competent. You really only need to figure out what’s in front of you. 2) Just Googling my question. Or typing my question into ChatGPT. There are plenty of wonderful blogs, videos, and AI-produced directions that can help you solve your current digital hangup.

Learn about the industry, general affairs, trends, fads, history... the blend assists in creating evergreen content. One of the best copywriters I have ever met were not marketing or business graduates at all but psychologists and sociologists. They had a passion for language and bravery to express outrageous ideas too. :)

"Be a brand?? not a brand lover" Mostly people chase expensive brands and love to show off to make feel themselves superior to others. You can say most of the copywriters make connections with the top writers and always in seek of a project. But what? Can they earn a lot always following those persons and requesting them to be hired. No... No...No Begging can't make you rich. So what? Just be the brand embassador of your own content and start educating if you have skills. People will love to hear you... To read your content... Will love your tutorials... But I am of the opinion that instead of chasing brands be the brand?? #medicalcopywriter

Knowing what you stand for and who you work best with helps you make a mark and speeds up the decision-making process. If you know what you want, you are better equipped to recognise it when you see it. Saying no is also a powerful brand-building tool. This does not mean, however, leaving a potential client high and dry, but being able to point them in the direction of a professional or information that is more appropriate for their project. This means a little win for them even if they are not working with you. And you are building your network. A plus for all.