Here's how you can make your creativity as an influencer shine in a saturated market.

Uau! Posso falar disso com extrema propriedade, me sinto orgulhoso de ter criado um legado para um perfil que apesar de muito potencial, estava come?ando, um agenciado, que morava longe das grandes capitais, quando come?ou ele fazia marcas locais e atacado, e antes de decidir seguir como um consultor, o tornamos um grande influenciador, fazendo colabora??es até com a Ellus! Eu conectava ele com os contatos que já tinha na moda, no início, fizemos para exposi??o da marca pessoal, que bem rápido conseguimos criar um portifólio potente, o que chamou aten??o de muitas marcas, foi uma conquista, uma aprendizado enorme, só quem vive o dia dia com o influenciador sabe que imprevisto vem antes de tudo, e temos que estar prontos para tudo!

Para destacar tu creatividad como influencer en un mercado saturado, es crucial que te enfoques en tu nicho. Esto implica entender tus pasiones y lo que resuena con tu audiencia. Al centrarte en un área específica, puedes crear contenido auténtico y relevante. Esta especialización te ayudará a convertirte en una fuente de referencia para tus seguidores, ofreciéndoles una perspectiva única que no encontrarán en ningún otro lugar. Tu nicho es tu espacio creativo, donde puedes experimentar y refinar tu voz, convirtiéndote en una figura distintiva y destacada en tu campo.

To shine as an influencer in a crowded market, embrace uniqueness. Define your niche, share authentic experiences, and experiment with diverse content formats. Collaborate with others for fresh perspectives, while staying true to your creative vision. This authenticity combined with adaptability ensures your creativity stands out, even in saturated landscapes.

Authenticity is absolutely critical in influencer content. And to be very clear, smart brands & sponsors absolutely evaluate influencers on their audience engagement during recruiting & HIGHLY value it as part of an execution. An influencer who answers follow up questions from their audience or - and this isn't necessary but is LOVED - even defends a sponsor from naysayers is instantly going to be perceived as an ambassador / advocate and move to the top of the list for follow-up work. Of course, authenticity goes beyond these elements - that would take more than the available space - but these are above and beyond tactics that will thrill sponsors and your audience alike.

The sad reality of influencer marketing is that there is surprisingly little collaboration between brands and influencers. Generally briefs go out, influencers try really hard to address the brief exactly as written to ease approval and the result is relatively vanilla content. Influencers may even feel like when they try to get creative in their approach, the brands push back. Here's why: in that moment, a brand manager is trying to convey a specific message and not interested in deviations. So influencers stop trying. WRONG ANSWER! Brands love these creative ideas. Even when they reject them, you'll be memorable for having proposed them! You're more likely to be invited to the next program & you might even get to execute your idea!

To stand out in a saturated market, utilise visual storytelling effectively. Develop a unique visual style, craft engaging narratives, and experiment with various formats. Collaborate with talented creators to elevate your content quality. By consistently delivering visually compelling stories that reflect your brand authentically, you can shine amidst competition.

Continuous learning is key for influencer creativity in a saturated market. Stay curious, engage with your audience, and explore new trends. Embrace feedback and learn from both successes and failures. By prioritising ongoing learning and pushing creative boundaries, you can consistently deliver innovative content that captivates your audience amidst competition.