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Last updated on 2024年7月3日

Here's how you can maintain focus and drive to succeed in podcasting, even in the face of failure.

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Embarking on the podcasting journey can be as thrilling as it is daunting. You've got a passion for sharing stories or knowledge, and podcasting is the perfect platform to express that. However, like any creative endeavor, it can come with its fair share of setbacks. It's not uncommon to face technical difficulties, creative blocks, or even a lack of listener engagement. But don't let this dishearten you. The key to succeeding in podcasting is maintaining your focus and drive, even when things don't go as planned. Remember, every successful podcaster started somewhere, and they too encountered their own hurdles before finding their stride.

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Juanma Ortega

Comunicador. Creador experto en Branded Podcast | Columnista y director de audio en El Independiente | Director…
Sam Hajighasem

Growing B2B & Tech Brands on Social Media | Founder, Venture Media

1 Define Goals

Clearly defining your goals is the cornerstone of staying motivated in podcasting. Think about what you want to achieve with your podcast. Is it to educate, entertain, or inspire your listeners? Set specific, measurable, achievable, relevant, and time-bound (SMART) goals to guide your efforts. When you encounter setbacks, these goals will serve as your North Star, helping you to realign and refocus. Celebrate the small victories along the way; they are the stepping stones to your larger aspirations.

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2 Embrace Failure

Embracing failure is not just about accepting it; it's about learning from it. In podcasting, not every episode will be a hit, and that's okay. Use these experiences to refine your approach. Analyze what didn't work and why, then apply those insights to future episodes. Remember, failure is not the opposite of success; it's a part of the journey to success. Each misstep is an opportunity to grow and improve your craft.

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Sam Hajighasem

Growing B2B & Tech Brands on Social Media | Founder, Venture Media
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Analyze what didn’t resonate and use that knowledge to fine-tune your future content. Remember, every successful podcaster has faced setbacks. It's not about avoiding failure but leveraging it to improve.

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3 Stay Consistent

Consistency is key in podcasting. Your audience expects regular content, and meeting those expectations can help build a loyal listener base. Establish a publishing schedule that is realistic for you and stick to it. If you miss an episode, don't be too hard on yourself—just get back on track as soon as possible. Consistency also applies to the quality of your content. Strive to maintain high standards for each episode to keep your audience engaged and coming back for more.

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Juanma Ortega

Comunicador. Creador experto en Branded Podcast | Columnista y director de audio en El Independiente | Director creativo en agencia Hradio (MioGroup)
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La sostenibilidad en un proyecto de podcast es la clave. La mayoría de los proyectos se abandonan a los pocos episodios. Hay que conseguir hacerlo viable, y en demasiadas ocasiones se confía en encontrar patrocinios. Es crucial diversificar las fuentes de ingresos más allá de la publicidad, explorando patrocinadores, membresías, crowdfunding y ventas de productos o servicios relacionados. La publicidad solamente llega cuando hay masa crítica de oyentes. Antes, es posible hacerlo viable pero requiere un flujo de trabajo eficiente, y delegar tareas cuando sea necesario para mantener la consistencia y calidad del contenido sin sobrecargar a los creadores.

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Sam Hajighasem

Growing B2B & Tech Brands on Social Media | Founder, Venture Media
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A regular publishing schedule builds trust and keeps your audience engaged. Choose a realistic timeline you can stick to, and if you miss an episode, bounce back quickly. Consistency in quality is equally important—aim to deliver valuable, engaging content every time.

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4 Seek Feedback

Feedback is a powerful tool for improvement and motivation in podcasting. Reach out to your audience for their thoughts on your show. Constructive criticism can be invaluable for making adjustments that enhance the listener experience. Also, positive feedback can boost your morale and drive you to keep going. Remember, your listeners are your best critics; their input can help shape the future of your podcast.

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Juanma Ortega

Comunicador. Creador experto en Branded Podcast | Columnista y director de audio en El Independiente | Director creativo en agencia Hradio (MioGroup)
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Recibir feedback es bueno, pero hacerlo de fuentes imparciales es vital para un podcast. Es la única forma de hacer una evaluación honesta y equilibrada del contenido y de la calidad de producción. El feedback de amigos y familiares suele estar te?ido de afecto y subjetividad. Es necesario escuchar críticas de oyentes, colegas del sector y críticos especializados proporcionan una visión objetiva que identifica fortalezas y áreas de mejora reales. Este tipo de retroalimentación ayuda a los creadores a ajustar su enfoque, mejorar la calidad del podcast y asegurar que el contenido resuene auténticamente con la audiencia.

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5 Network Passionately

Networking with fellow podcasters and industry professionals can provide support and open doors to new opportunities. Attend podcasting meetups, join online communities, and engage in social media groups dedicated to podcasting. Share your experiences, ask for advice, and offer help to others when you can. Building relationships within the podcasting community can lead to collaborations, cross-promotions, and a wealth of shared knowledge.

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Juanma Ortega

Comunicador. Creador experto en Branded Podcast | Columnista y director de audio en El Independiente | Director creativo en agencia Hradio (MioGroup)
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Existe una tendencia a “atrapar” para los podcast a personas con redes sociales potentes para conseguir audiencia. Elegir cuidadosamente a los invitados de un podcast conversacional es crucial, pero porque la calidad y relevancia de las conversaciones superan en importancia al mero alcance en redes sociales de los entrevistados. Tener invitados populares puede aumentar la visibilidad a corto plazo, pero no garantiza la fidelización de la audiencia ni la creación de contenido valioso. Es esencial que aporten conocimiento, perspectivas interesantes y una conexión auténtica con la temática del podcast, lo que a su vez atraerá y retendrá a oyentes comprometidos y generará un crecimiento orgánico y sostenible del proyecto.

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6 Diversify Content

Diversifying your content can reinvigorate your podcast and attract new listeners. Experiment with different formats, such as interviews, roundtable discussions, or storytelling episodes. You can also explore new topics that resonate with your audience or reflect current trends. Diversifying not only keeps your content fresh but also challenges you creatively, helping to maintain your enthusiasm and drive for podcasting.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can maintain focus and drive to succeed in podcasting, even in the face of failure.

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1 Define Goals

2 Embrace Failure

3 Stay Consistent

4 Seek Feedback

5 Network Passionately

6 Diversify Content

7 Here’s what else to consider

Podcasting

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