Here's how you can maintain effective collaboration and teamwork in retail marketing while working remotely.

Establishing a system for your remote teams is crucial for success in this environment. Identify ways to streamline common needs, such as creative campaigns and updates. Utilizing project management systems can help reduce frequent errors. If everyone agrees to use one platform as their primary source of information, it becomes easier to address errors. Implementing a system can also boost productivity. When teams are comfortable using provided tools and finding information independently, they can handle daily tasks more effectively.

Several technology exist to ensure a team is glued together. We however, forget the part of why are they together? What are they doing together?

Schedule regular video meetings using platforms like Zoom, Microsoft Teams, or Google Meet. Face-to-face interactions help team members stay connected, build rapport, and clarify expectations. Implement real-time messaging apps such as Slack, Microsoft Teams, or Discord for quick updates, informal communication, and project-specific discussions. Encourage open channels for team collaboration and information sharing.

In my experience, a focussed team is priceless. Our only goal in business is to make a profit and leave the customer happy. How can it be done? That is the million dollar question.

In my experience, even if your retail marketing team is online, there should be some semblance of presence physically where the product is sold

Establish guidelines for how and when team members should communicate. Clarify expectations regarding response times, meeting schedules, and project updates to ensure everyone is on the same page. Schedule daily or weekly check-ins to review project progress, address challenges, and provide feedback. Encourage open dialogue and create a supportive environment where team members feel heard and valued.

I agree with the part of team culture can make or break. There are times when you have to let go your most talented employee to achieve results.

Plan social events (virtual also) such as team lunches, happy hours, or online games to foster camaraderie and strengthen team relationships. Create virtual "watercooler" moments where team members can engage in casual conversations and share personal updates. Use dedicated channels or threads for non-work-related discussions.

The same way we ask business owners to give creative control to influencers. We ask the business leaders to not micro-manage its retail marketing team.

Encourage autonomy by empowering team members to make decisions and take ownership of their tasks. Foster a culture of trust where individuals feel empowered to contribute their ideas and expertise. Acknowledge individual and team accomplishments to boost morale and motivation. Highlight successes and milestones during team meetings or through internal communications.

Regularly review progress with tools like Trello or Monday.com. This helps track achievements and identify areas needing improvement, keeping the team on track.

Ensure that all team members have opportunities to contribute during virtual meetings. Encourage active participation by soliciting input from quieter team members and acknowledging diverse perspectives. Embrace diverse viewpoints and ideas within the team. Encourage brainstorming sessions that leverage different backgrounds and experiences to foster innovation and creative problem-solving.