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Last updated on 2024年8月19日

Here's how you can land a competitive internship in B2B marketing strategy.

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Landing a competitive internship in B2B marketing strategy can be a transformative step in your career. To secure such a position, you need to demonstrate a blend of knowledge, skills, and enthusiasm for the field. B2B, or business-to-business marketing, differs from B2C (business-to-consumer) marketing in that it focuses on providing products or services to other businesses. It's a complex field that requires strategic thinking and an understanding of how businesses operate and make purchasing decisions. With the right approach and preparation, you can position yourself as a strong candidate for an internship in this challenging and rewarding area of marketing.

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Jaclyn Demuynck

Co-founder @ Pro5.ai | Helping businesses hire the right people
Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
Christelle Arquié

Director of Enterprise Marketing, EMEA @PayPal | Marketing Expert | Startup Advisor

1 Build Skills

To make yourself a standout candidate for a B2B marketing strategy internship, focus on building relevant skills. Familiarize yourself with key marketing concepts like market segmentation, lead generation, and content marketing. Understanding CRM (Customer Relationship Management) systems can also be advantageous, as they are often used to manage and analyze customer interactions and data. Sharpen your analytical skills too, as you'll need to interpret data to inform marketing strategies. Additionally, developing proficiency in digital marketing tools and platforms will show potential employers that you're ready to dive into hands-on work.

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Jaclyn Demuynck

Co-founder @ Pro5.ai | Helping businesses hire the right people
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To land a competitive B2B marketing strategy internship, I would suggest to focus on constantly building your skills. Stay updated on the latest trends with online courses -- be it paid or free. There's a wealth of knowledge at your fingertips that you can get through well chosen YouTube or TikTok videos, and blog articles. Earning certificates along the way doesn’t just boost your expertise; it shows employers that you’re proactive and committed to learning. It’s also your way of saying, “I’m ready to help strategize and make an impact!”

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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Develop a strong foundation in B2B marketing by acquiring relevant skills, such as market analysis, content creation, and digital marketing. Online courses, certifications, and hands-on projects can help you stand out.

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Christelle Arquié

Director of Enterprise Marketing, EMEA @PayPal | Marketing Expert | Startup Advisor
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Let's be honest, a B2B marketing strategy internship sounds impressive, but it’s about more than just crafting fancy plans. Strategy is built on a solid foundation of practical experience. You need to understand the nitty-gritty of the business, the market, and how things actually work. I'm curious what a B2B marketing strategy internship actually entails, to be honest - probably a lot of slide decks? Before diving into crafting strategies, get your hands dirty. Work closely with sales, explore different channels, discover how a market works, and learn the ropes. To any intern looking into building a marketing career, I would recommend looking for a specialist or field marketing position, and get real-world experience. Strategy comes later.

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2 Network Smartly

Networking is a powerful tool in your quest for a B2B marketing strategy internship. Start by connecting with professionals in the industry through LinkedIn, and don't hesitate to reach out with thoughtful questions or comments on their posts. Attend industry webinars and virtual conferences where you can learn and meet potential mentors or employers. When networking, aim to build genuine relationships rather than simply asking for favors; this will make you memorable and could lead to recommendations or insider information about upcoming internship opportunities.

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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Connect with professionals in the B2B marketing field on LinkedIn. Engage in conversations, join relevant groups, and seek out mentors who can provide guidance and potentially refer you to opportunities.

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3 Tailor Resumé

Your resumé is your first impression, so tailor it specifically for B2B marketing strategy roles. Highlight any courses, projects, or previous work experience relevant to marketing, especially if they involve strategy or analytics. Ensure that your resumé reflects skills in critical thinking and problem-solving, as these are key in strategic roles. Use specific examples to demonstrate your abilities and results you've achieved, and remember to include any experience with marketing software or tools that are commonly used in the industry.

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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Customize your resumé to highlight your relevant experience and skills. Focus on your achievements and how they align with the specific requirements of the internship you're targeting.

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4 Practice Interviews

Interviews can be daunting, but with practice, you can make a strong impression. Prepare by researching common interview questions for B2B marketing positions and formulating articulate responses that showcase your knowledge and passion for the field. Practice these responses out loud, either with a friend or by recording yourself, to gain confidence in your delivery. Be ready to discuss how your skills can benefit the company and be prepared to talk through any relevant projects or experiences in detail.

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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Prepare for interviews by practicing common B2B marketing questions. Consider conducting mock interviews with peers or mentors to refine your answers and boost your confidence.

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5 Show Initiative

Showing initiative can set you apart from other candidates. Start a blog to share your thoughts on B2B marketing trends or create a portfolio of mock marketing strategies for hypothetical companies. Engage with the B2B marketing community on social media by sharing insightful content or commenting on discussions. This proactive approach not only enhances your knowledge but also demonstrates your genuine interest in the field and your eagerness to contribute to a company's success.

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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Demonstrate your proactive approach by taking on relevant projects, internships, or volunteer opportunities that showcase your ability to contribute to a B2B marketing team.

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Kath Darlington

CEO | King's Award winner 2024 | B2B marketing | Helping B2B leaders & businesses communicate globally | Northern PowerHouse Export Champion 2024| Entrepreneur | SCORR Strategic Advisory Board | Contact me to talk
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B2B has a complex decision-making unit: recognise that the first interview or person you interact with might not be the final decision-maker, but can influence the final decision as to whether you land a role. Writing from the point of view of a B2B marketing agency - where we have offered salaried internships annually for more than a decade - it is clear that my team is part of the decision-making process as to who is the best fit for a position. This can be from how they speak on the phone, how they present during interview, how they ask questions of the people they interact with etc. There is no point only trying to influence the final decision-maker when others in the process can (strongly) influence outcomes for you.

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6 Follow Up

After each application or interview, don't forget to follow up. Send a personalized thank you email to the interviewer or hiring manager expressing your appreciation for the opportunity and reiterating your interest in the role. This not only shows your professionalism but also keeps you at the forefront of their mind. If you haven't heard back within a week or two, it's acceptable to send a polite inquiry about the status of your application. Persistence is key, but always remain courteous and respectful of the hiring process.

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Mustapha Emmanuel

I increase revenue for 7- and 8- figure business through custom done-for-you cold outreach marketing| Public Speaker
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After interviews or networking events, follow up with a thank-you note or message. This helps reinforce your interest in the position and keeps you top of mind for decision-makers.

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Here's how you can land a competitive internship in B2B marketing strategy.

1

2

3

4

5

6

1 Build Skills

2 Network Smartly

3 Tailor Resumé

4 Practice Interviews

5 Show Initiative

6 Follow Up

B2B Marketing Strategy

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Here's how you can land a competitive internship in B2B marketing strategy.

1

2

3

4

5

6

1 Build Skills

2 Network Smartly

3 Tailor Resumé

4 Practice Interviews

5 Show Initiative

6 Follow Up

B2B Marketing Strategy

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感谢您的反馈

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