Here's how you can kickstart your own live event business.

When I decided to start my live event business, I knew that understanding the market was crucial for success. I spent several months conducting a thorough market analysis. I attended numerous events, observed industry trends, and spoke with potential clients to gauge their needs and preferences. I discovered a growing demand for eco-friendly events and saw a gap in the market for a specialized service in this area. Armed with this information, I tailored my business plan to focus on sustainable practices, offering unique services that aligned with client values. Our first event, a green-themed wedding, was a resounding success. The positive feedback and word-of-mouth referrals helped establish EcoEvents as a trusted name in the industry.

Internships and conducting interviews with people you would normally work with is at the top of my list. Think of A/V, venues, catering, etc and understand their pain points and how to navigate them. There is so much you can learn from them and ways to spot gaps in the industry that may serve as your sweet spot. These things are also part of market analysis but I fear is overlooked.

To kickstart your own live event business, follow these steps. First, define your target audience and the type of events you want to specialize in. Conduct market research to understand your competition and identify unique selling points. Develop a business plan that outlines your goals, financial projections, and marketing strategies. Build a strong network of vendors, suppliers, and industry professionals who can support your events. Create a professional portfolio showcasing your expertise and previous work. Market your business through online platforms, social media, and word-of-mouth referrals. Finally, provide exceptional customer service and deliver memorable experiences to establish a strong reputation in the industry.

Este punto me parece el más importante, a veces los negocios pretenden hacer un evento porque para ellos es importante, pero un evento es una relación y si no existe una contraparte a la que le interese poderosamente la atención lo que vas a hacer, te resultará mucho más difícil convocar y visibilizar tu actividad. En ocasiones, suelen existir muchos eventos similares que pretenden ser únicos, y lo único que tienen es que terminan saturando a la audiencia.

I have a pretty simple rule: make an event I would want to go to. This usually starts by either seeing a void in the kind of event I want to attend, or seeing other events failing it meeting my expectations. Start there, and then begin seeking out how many others would want to experience an event you have envisioned. Attend other similar events to see who they draw, ticket prices, and how they promote.

Just think of a business plan as your standard operating procedures for all the things you want to do and how you plan to do those things. This document changes often because the market changes, your targeted client changes and everything else. The more detailed you are with this documen the better because then others can see the big picture.

Non-conventional venues are ideal when starting out because they can be cheaper, but also because guests will find the experience more memorable, and you'll learn to be creative with resources. Just always make sure there's enough parking to accommodate attendance, and enough restrooms appropriate for the audience size and length of the event.

En la estrategia de marketing para los eventos es fundamental saber a quién se lo vas a comunicar, a veces hacer una convocatoria tan abierta con el propósito de atraer más personas, no resulta siendo tan efectivo, porque estás disparando a todo lado pero sin un foco que potencialice tu impacto en la comunicación. Muchas veces es mejor enfocarse muy bien en el público objetivo y establecer cuál es el mejor canal para llegarles, puede ser que no siempre sean las redes sociales, sino que sea mejor por medio de email, siempre tendrás que partir de un público muy bien segmentado.

This is the area you want to take your time in and not rush through it. It is also the area you want everyone to be fully aware of so there are no, "I didn't know" moments. Without good planning, your event and business will fail every time. Sure some things may not go to plan, but those things you can work through versus trying to work through everything because you didn't have a proper plan.

Every event should be treated as a project and with it a detailed project plan with a kick off meeting with the project team to define objectives, budget, responsibilities and most importantly timelines and project close to analyse what work well what didn’t and what can be improved on. A great way to get buy in from everyone and ensure the team knows what’s what. It also reduces the inevitable stress of event planning!

Tener a los asistentes cautivados desde el primer instante es fundamental, finalmente un evento presencial es una experiencia sensorial en todos sus aspectos. Así, que debes preocuparte por cada detalle de la experiencia que viva el asistente, desde que le llega la invitación y lo fácil que le vas a hacer la llegada al lugar, hasta la despedida y todas las herramientas post evento que le vas a enviar.

Share your own passion; your love ?? of what you do & what makes you happy & also sad and mostly your story - as you share - you heal and grow and so does your audience - as many will resonate with you and your experience - be honest, open and transparent. You will find treasures hidden in unchartered places and find new contacts; associates & new friends too