Here's how you can infuse innovative ideas into product marketing campaigns as an intern.

Observe the team and their challenges. In your spare time, look at tasks, stories, and pending issues to see if you can help the product owner and Scrum Master. Don’t miss the human factor; bring a positive attitude, smile, and compliment colleagues on achievements. Understand the product, team goals, and challenges without assuming the team has missed the obvious. Helpful prompt you can use for ChatGPT: "You are my personal assistant and mentor. I'm an intern working with a product team. Help me understand content and suggest how I can assist my team effectively. Summarize key points, identify challenges, and propose actionable insights. Focus on understanding the product, team dynamics, and challenges to help me contribute positively."

As a product marketing intern, you have a unique opportunity to inject fresh perspectives into campaigns. Deeply understand the product and target audience, then leverage data to identify untapped opportunities. Don't be afraid to challenge the norm and propose innovative ideas. Collaborate with different teams to gain diverse insights and foster a culture of innovation. Continuously seek feedback and refine your ideas. By demonstrating creativity, initiative, and a willingness to learn, you can significantly contribute to the campaign's success.

Use your fresh perspective as an advantage and embrace your “Beginner’s Mind”. Sometimes, being new means you see things that others might overlook because they’re too close to the project. Ask “why” a lot and challenge existing practices. Your unique viewpoint might reveal simple yet novel ideas that can shake up the usual marketing approach.

Recognize where the product is in its lifecycle to comprehend what trends could be applicable. Try to identify the phase your product team is in: new features required to stay competitive, fixing technical debt, adding foundations to expand into different markets, being compliant, scalable, etc. Try to find articles from credible SMEs (subject matter experts), leverage YouTube clips of previous speakers, and knowledge-based business cases of technology that solved similar challenges. Create small one-pager summaries of trends you have observed with easy links to these articles or videos to help the team catch up on external expert opinions that can bring a fresh perspective.

Make yourself familiar with AI tools and prototyping tools to communicate your ideas or contribute feedback. Tools like Figma can be very powerful for demonstrating your ideas, even if you're not a designer. Do not underestimate the knowledge the QA team may have in their test log. Use AI to help you analyze QA report insights that could benefit your team. As an intern, you will quickly pick up these tools and can assist in tackling work or analyzing data that the team might not have the time to explore.