Here's how you can incorporate storytelling as an innovative sales technique.

Among many storytelling techniques, couple of easier ones which you can incorporate is the 1. Sparklines technique: This is talking about the existing ordinary world and contrasting that with an ideal/improved world. For example: Talk about customer's pain points or inconveniences and then contrast it with how your product or service is convenient and solves their problem. 2. Petal structured technique: This is talking about multiple issues which can be independent of each other (like each petal) and selling your product/service as the core for each of those issues. Of course, you'll have to tweak it based on many factors like problems, situation, what you're selling etc.

Incorporating storytelling into sales techniques involves crafting compelling narratives that resonate with customers on an emotional level. Begin by understanding your audience and their pain points, then weave these insights into stories that highlight how your product or service solves their problems or fulfills their desires. Use anecdotes, testimonials, and real-life examples to make the benefits tangible and relatable. By engaging customers with authentic stories, you create memorable experiences that differentiate your brand, build trust, and ultimately drive sales.

Como la técnica de ventas se basa esencialmente en conectar, no hay nada mejor que hacerlo a través de historias. El cliente potencial tiene que sentir una identificación cercana, y hacerlo portagonista de esas historias es clave para que luego todo el proceso de ventas fluya.

Visualisation is key. Adding elements to the story that will get the opposite person to see themselves playing protagonist in the story will help ensure maximum impact.

Invoking feelings of fear can also be a good tactic. Loss aversion is a major reason people decide to buy. Using a 3rd party charecter to invoke these feelings is ideal.

To use storytelling as a sales technique, focus on emotion. Tell stories that evoke feelings which connect customers to your product. Highlight experiences or benefits that resonate personally with them. This emotional connection can make your product memorable and desirable, enhancing its appeal and boosting sales.

Para lograr una conexión emocional debes enfocarte en la persona más que en el producto. La conexión se genera poniéndose en lugar del otro, escuchando, compartiendo, dando consejos y sugerencias. Trata de que toda la gestualidad esté plenamente alineada en conectar con el cliente. Sentirás de inmediato el clic cuando eso suceda

It’s important to clearly identify the emotion with which you will connect your storytelling and develop it from there. You need to use the correct emotion and delve into why it is important and why it will resonate.

Use questions. Generate questions that lead your audience to connect with emotions and with your storytelling. Questions help to reflect and start exploring possibilities.

The stories told to different personas would be different. For instance, the story you tell to an IT head would be vastly different from what you tell the business team. Ensure you know what’s important to them through proper discovery.

Because a well-told success story can make the difference between a sale and a wasted call. The more customer stories there are, the easier it is for a prospect to be convinced.