Here's how you can identify potential growth areas in the field of strategy.

To ensure that a strategy is successful and not prone to failure, the strategy must be grounded in tactical realities?taking into account the organization’s current resources, capacity, capabilities, and environment.?Without considering how tactics align with the current reality, even the best strategies are prone to failure.?There are other risk factors,??such as market changes, competitor behavior, economic situations, ?internal limitations, but tactical adjustments help manage these risks. Even the best-laid strategy can fail if?risk management is not embedded into the tactical plan.?Tactical planning is not just an operational detail but a critical component that brings strategy to life and manages the inherent risks in execution.

As a GM I discovered some phantastic growth opportunities by simply asking employees about what the hidden champions and sleeping beauties were. Further more a lot of companies are narrowed down on self developed market definitions that blindside them on what is really going on at the customer and consumer level.

A company's core strengths are the foundation for sustainable, profitable growth when properly identified, developed, and deployed as part of a coherent growth strategy.

Leveraging your Clifton Strengths can pinpoint your unique value in strategy. Rather than generic self-assessments, this approach reveals your distinct talents and their interplay. Consider strength combinations: -Ideation + Strategic + Futuristic: Excel in innovation and long-term planning -Analytical + Deliberative + Learner: Thrive in data-driven decision-making -Achiever + Competition + Maximizer: Shine in high-pressure, results-oriented roles To maximize strengths: -Seek complementary roles -Tailor communication of your value -Customize learning to enhance strengths This targeted approach helps identify growth areas that match your innate talents, leading to increased job satisfaction and impact in your strategic career.

I believe that one of the key strengths today lies in our expertise and knowledge in managing new technologies to adapt to evolving consumer preferences. We recognize that generational shifts and new consumption patterns make digital tools such as e-commerce and partnerships with delivery companies for app integration essential. Therefore, it is crucial to have a strong grasp of new technologies to develop value-added solutions that are more aligned with the current market reality.

Like companies, you should aim to identify your core competency, differentiation and your right to win. Core competencies are: 1) Things you can do really well, much much more than others 2) These are important to your customers and stakeholders- they find your competency valid and worthy of investment 3) These can help become strategic advantages for yourself - things which are sustainable and not fads/short term trends. 4) the size of the prize is big - The demand for your competencies is large and ideally growing 5) Right to win - You should test if you win against alternatives and know that you have right to win on the areas of competencies you choose to focus on and prioritize

Identify and leverage your organization's core strengths and unique capabilities to differentiate yourself from competitors and drive strategic advantage.

Having a good, insightul understanding of the competitive landscape is super important. Trying to see potential "threats" as "opportunities" in your SWOT analysis can help having a different approach that can set you apart from competitors. And last but not least - providing a "solution" - beyond just a product - with unique selling points that meet and address customers' unmet needs/pain points (HCPs, end users/patients) can also support differentiation.

La estrategia empresarial es simple y a la vez compleja. La simplicidad radica en tener claro dos preguntas. La primera es responde a dónde quiero competir. Las segundo es definir cómo quiero competir. Dicho de otra forma. ?Dónde quiero jugar? y ?Cómo quiero ganar? en palabras de Roger Martin. Con ello, estás definienco el mercado, segmento y lugar para competir y también la formula. Una ventaja competitiva es la razón por la cuál vas a ganar en es espacio. La ventaja competitiva nace de lo que eres capaz de hacer y en lo que te has esforzado por ser no sólo bueno si no mejor en relación a los que te enfrentarás. Las ventajas competitivas se construyen, desarrollan y defienden. La complejidad como decía al principio radica en la ejecución.

Assess your competitive landscape to understand what sets you apart from others in your industry. This could be through innovative products, superior customer service, or unique value propositions

People often forget to consider that your competition is all the choices a consumer can make - that aren't you. It's not just a competing widget or service it's the ability to choose something else entirely or nothing at all. Looking into the motives of consumers choice patterns can give you clues as to how and why they choose what they choose. Sometimes you might even be able to leverage that knowledge into your own competitive advantages.

Spending time with your customers and observing how they interact with your products or services provides valuable insights that can give you an edge. We visited a customer’s home and watched them use our client’s product in their own environment. This led to the discovery of a unique way the product was being used, inspiring us to develop a small accessory. This addition helped create a unique advantage for our client over their competitors. By understanding customer behaviour firsthand, we can identify opportunities for improvement and innovation that might otherwise go unnoticed, ultimately leading to more tailored and effective ways of solving customer problems.

In addition to listening to customer feedback, it's essential to engage with your front-line employees. These team members often have direct interactions with customers and can provide unique insights, but be aware of one Customer feedback syndrome from few employees. Create a system where feedback is categorized, prioritized, and assigned to the appropriate teams for action. This approach ensures that valuable insights lead to tangible improvements and innovations. Additionally, leverage technology to enhance your feedback collection and analysis processes. Use advanced tools like AI-driven sentiment analysis, CRM systems, and data analytics platforms to process large volumes of feedback. This integration may help to larger extent!

It is not enough to listen to your customers. You need to develop a system of listening posts that are attuned to your customers customers. Same goes to your suppliers suppliers. I call this 2-Deep market insight penetration. Any new small or more profound risk or opportunity will emerge in this kind of broader ecosystem monitoring capability. Strategy is fluid these days with segment blurring and differentiation harder to maintain. Requires a multi-faceted read and team processing discipline.

Este es un punto en que ciertamente hay acuerdo, lo importante es como estar actualizado sobre lo que piensan y comentar nuestros clientes. Creo que los próximos avances estarán en combinar técnicas de etnografía con IA que si bien en esencia pueden ir por caminos muy distante, la fusión creo generará resultados que impactarán. Aquellos que lo logren y tengan una visión del cliente al centro serán los que logren mayores avances en los próximos tiempos.

Although customer feedback is an important factor for your improvement, however don’t listen to everything the customer says. A strategist must know what feedback to take and what to ignore. Henry Ford (the founder of Ford Cars) said: “If I had asked people what they wanted, they would have said faster horses.”

To gather comprehensive feedback, engage with your customers across multiple channels. Use surveys to capture structured feedback, monitor social media for real-time insights, and have direct conversations to understand nuanced perspectives. Each channel can provide unique insights that collectively give a holistic view of customer needs and preferences.

Continuously seek opportunities for learning and development to stay agile and adapt to evolving market dynamics. Embrace a growth mindset and be open to new ideas and perspectives.

Stay curious. Addressing a learning curve in strategy requires a proactive approach to continuous learning, skill development, and adaptation. Cultivate a strategic mindset by regularly engaging in exercises that challenge you to think critically and analytically about complex business problems. This could involve scenario planning, SWOT analysis, or case studies that simulate real-world strategic challenges. Develop a deeper understanding of areas within an organization. Cross-functional expertise enables you to collaborate effectively with diverse teams and align strategic objectives across the organization.

Investir em educa??o formal, cursos on-line e autoestudo diversifica suas habilidades. Isso n?o só amplia seu repertório estratégico, mas também permite uma abordagem mais holística e inovadora para resolver problemas. Fomentar uma cultura de aprendizado dentro da organiza??o promove o desenvolvimento profissional e pessoal. Isso aumenta a moral dos funcionários, incentiva a inova??o e melhora o desempenho geral da equipe. A aprendizagem contínua prepara a organiza??o para enfrentar desafios futuros de maneira mais eficaz. Ao estar bem informado e atualizado, você pode antecipar mudan?as e responder de forma mais ágil e eficiente.

El aprendizaje continuo es clave para la mejora estratégica. La adquisición de nuevos conocimientos y habilidades abre oportunidades que antes eran inalcanzables. Ya sea educación formal, aprendizaje en línea o autoestudio, el compromiso con el desarrollo profesional continuo mantiene su capacidad para trabajar relevante y sólida. La industria de las becas está evolucionando rápidamente, al igual que sus habilidades. Aceptar el proceso de aprendizaje le permite obtener conocimientos más profundos y ampliar sus energías y perspectivas. Nunca dejes de aprender: la mentalidad de un aprendiz permanente te pondrá a la vanguardia y te permitirá ver el máximo progreso.

Future vision is the present in our dreams. the growth is utilizing all available resources and allocating all to optimize the phase results. strategy is dynamic but it is valid for years ahead. the forward thinking approach allow you to make speedy right change when necessary to calibrate your energy and pathway. the key valid key for the future vision is SUSTAINABILTY when you grantee the stream breath for the hundredth generations ahead.

Imagine a bold future - set sights high. Envision what would 10x growth look like for your company. Connect to a higher purpose - Articulate how you improve lives and empower people through your work. This builds engagement.

Finally, cultivate a clear vision of the future. Strategic growth is not just about responding to current trends but also about anticipating the future landscape of business and technology. Imagine the potential developments in your field over the next five to ten years and consider how you can position yourself or your organisation to thrive in that future state. A forward-thinking approach will help you identify growth areas that are sustainable and innovative.

One of the most critical skillsets to cultivate in the strategy realm is the ability to create a future vision. This requires understanding and projecting possible future states, as well as making a grounded recommendation for where to bring the organization.

Strategy (esp future vision) requires taking a holistic view of not only the direct industry, but of the adjacent stakeholders who will be impacted as well. Taking bold action can mean the difference between evolutionary upgrades and revolutionary change. Execution on strategy & future vision also differentiates market followers from those who "make-the-market." I've participated in very creative approaches to strategy development by identifying seemingly disparate data sets that have the potential to impact a common future vision. However, strategies that are never acted upon are never realized. As a result, taking bold action is just as important as strategy development (if not more so). Sadly, it's usually also the one most lacking.

You can also regularly review industry reports and white papers from consulting firms like Deloitte. And complete this analysis by breaking down the market into segments to identify underserved niches.

Organise a hackathon with your team. You don’t know what kind of innovative ideas they can suggest! Ask them to rank the ideas using ICE methodology and create a backlog based on impact and revenue growth.

Focus on keeping things simple. In strategy, people often try to make things complex. Simple strategies are resilient strategies. Strategies require coordination, communication, and teamwork to be effective. Simple strategies make this easier, reduce confusion, and are efficient to implement. Use the barbecue test: Unless you are in an obscure advanced field with a small customer base, you should be able to explain your strategy to a person you have never met at a backyard BBQ in 5 minutes or less. If you can do that and they not only understand but also see the business insight, you're onto something.

In my experience, combining data analytics with market research is key. Analyzing industry trends and customer behavior data can reveal untapped markets and emerging needs. Additionally, conducting competitive analysis helps identify gaps your business can fill. Regularly engaging with your team and stakeholders for their insights can also uncover innovative growth strategies. Infact, I believe that creating a culture of open communication within the team encourages creative thinking and innovation.