Here's how you can highlight your company's culture and values on social media to attract top talent.

To attract top customers and talent, you need to embrace authenticity. People are naturally drawn to what they can relate to and understand. At The Social Snippet, we've effectively used testimonials on our company website to build credibility and provide a genuine glimpse into our business. This approach resonates with potential employees and customers alike. So, be true to who you are and let your authenticity shine!

best way to do this is to record employee videos where they talk about their experience at the company. Record the events you attend / sponsor, post about employees speaking at events / conferences, post about new employees joining giving them a welcome and a shoutout.

Staying unique and looking for that angle that sets you apart, weaving it into your essence and way of life is the real deal. That's your edge

Utilise visual content to showcase company culture on social media. Highlight team events, office environment, and daily activities to attract top talent.

I'm huge on visual storytelling. Every SM platform is moving towards video, so creating engaging video content can work for multiple channels. Identify what sets your company apart and highlight those in videos. Showcase your people, great office spaces, and dynamic work events. Use these videos as mini commercials to show the best parts of your brand.

Remember that incorporating personality is part of storytelling. With that, don't be afraid to show candid, less curated moments as another layer of unique value.

You can highlight your company's culture through visual storytelling by sharing behind-the-scenes photos and videos of your team working together, showcasing company events and milestones, and featuring employee spotlights. You can also create engaging content that reflects your company values, such as diversity, equity, and inclusion initiatives, team-building activities, and community involvement. Incorporating employee quotes and testimonials, along with vibrant and authentic visuals, can further bring your company's culture to life on social media. It's important to maintain a balance between professionalism and authenticity to effectively connect with your audience and potential recruits.

Culture has to be experienced, why do we love watching people travel to other countries, partake of different cultures, and food? It allows us to live through their eyes. Create content that lets people live through the eyes of current employees so they can live the culture vicariously. This will do enough to attract top talent or at least start the conversation.

You could gamify employee engagement around big events. For example, during a major product launch, you could run an internal competition for employees to create content to promote the launch and the top 3 get reward & recognition.

Encourage employees to be brand ambassadors on social media. When they share work experiences and achievements, it broadens our cultural reach. Provide branding guidelines and content, but let them express their individual perspectives. Peer-to-peer influence is persuasive to job seekers.

Una forma elevada del marketing de boca a boca o word-of-mouth. Según un estudio, el advocacy de empleados impacta tres veces más en la confianza, autenticidad y percepción de la marca que lo que publica el CEO. Además, esto no solo favorece al equipo de recursos humanos, sino también al de marketing y al de ventas. Para llevarlo a cabo, es necesario crear un plan de implementación, entregar una guía de pautas a seguir por el empleado, motivar al equipo y definir KPIs.

It's good to have a style guide for your company, with examples of how you write captions, respond to comments, etc. You can also make photo/video templates that assure every post has the correct colors, font and other stylistic elements.