Here's how you can harness resilience to overcome obstacles and achieve your social media goals.

I wholeheartedly support setting SMART goals for social media success. Clear, achievable targets provide a structured roadmap for your content strategy and a solid benchmark for measuring progress. SMART goals—Specific, Measurable, Attainable, Relevant, and Time-bound—ensure your efforts are focused and purposeful. When challenges arise, these goals serve as your anchor, keeping you motivated and on track. Resilience in social media is about maintaining direction amidst adversity, and your goals are the guiding stars that help you navigate the unpredictable landscape, ensuring sustained progress and success.

Example SMART Objectives: Increase awareness of my brand on social networks. Everyone is talking about this technique, here is a simple and pragmatic scenario. SMART goals Measurable: Increase the number of subscribers by 10% on Instagram within 3 months. Achievable: Gain 500 new followers on Twitter within 6 months. Relevant: Get 100 shares on each Facebook post within 1 month. Relevant: Generate 200 comments on each LinkedIn post within 2 months. Time-limited: Increase traffic to the website by 15% within 4 months using social media.

Resilience is all about being mentally, physically and emotionally well. So set goals that are within your capacity. Don’t make them easy, but don’t be too unrealistic either. If you burnout you’ll never reach your goals and you could get stuck in the boom, bust, burnout cycle. Take care not to burnout as you face obstacles to your goals. Sustainable progress is so so important.

Vague goals like, "Become more popular on LinkedIn," will not help you accomplish much on social media. On the other hand, SMART (specific, measurable, attainable, relevant, and timely) goals such as "Increase average reactions per post from 5 to 50" that set hard deadlines and assign tangible tasks to each time period are far more likely to generate positive results. Even if you don't achieve your SMART goal, whatever progress you make will be much more substantial than if you attempted to pursue a vague, muddled goal.

These shouldn't just be social media goals these should be business goals which you align your social media goals to. Many people make the mistake of setting goals for their social media but with no clear business plan. You succeed at raising your profile but have an audience that isn't buying.

I couldn't agree more with importance of understanding your audience for crafting effective content. Deep insights into their interests, behaviors, and preferences enable you to create messages that resonate on a personal level, fostering stronger connections. When faced with challenges like declining engagement or reach, leveraging this audience understanding is key to pivoting and adapting your strategy effectively. Resilience in social media is demonstrated through actively listening to audience feedback and continuously refining your approach to meet their evolving needs. This iterative process not only strengthens your relationship with your audience but also ensures sustained success in the ever-changing landscape of social media.

"If you don't know your audience, you're not marketing. You're making noise." Decipher what arouses their enthusiasm, the subjects that excite them and the communities with which they identify. Understand the fundamental principles that guide their decisions and interactions. Align your messaging and branding with it. Identify the challenges they face, the solutions they seek, and the dreams they are pursuing. Understand the vulnerabilities that affect them and the doubts that hold them back. Approach these topics with empathy. Finally, determine the factors that drive them to act, interact and share content. Use these levers to pique their interest, encourage them to action and build loyalty to your brand.

Not only know your audience understand your clients audience. Understand what they are talking about and where you can add value into those conversations. Often people think about this in too much of a linear way. Start at the end and work back.

Discord is an underestimated tool in my eyes, especially in its possibilities in content adaptation: - Dedicated channels for specific content formats: Create separate channels for videos, podcasts, infographics, and blog posts to make it easier for your audience to navigate. - Custom roles and permissions: Assign specific roles and permissions to members of your community based on their interests and engagement level. - Exclusive content and early access: Reward your most loyal members with early access to exclusive content or special events. - Sharing and Chat Features: Make it easy to share content, ideas, and thoughts among members with messaging, voice chat, and file sharing features.

I endorse the idea that content is king in social media, but adaptability is its loyal companion. If a certain style or topic isn't resonating with your audience, it's essential to embrace experimentation and flexibility. Trying out different formats, whether it's videos, infographics, or live streams, can provide valuable insights into what captures attention and drives engagement. Resilience in content creation means being willing to learn from what doesn't work and having the courage to change course when necessary. Each piece of content presents an opportunity for growth and refinement, ultimately leading to a stronger connection with your audience and greater success in the realm of social media.

What people engage with is constantly changing so your approach to social media content must remain agile. Don't assume that one style works across all platforms because it rarely will. Content distribution is now more important than creation, as you need to cover the vast array of customer touchpoints with your messaging. A strategy must be carefully considered to factor in multiple platforms, and the way people interact with each one.

Be flexible and adaptable with your content strategy. Monitor trends and changes in your industry and social media platforms. If something isn’t working, don’t be afraid to pivot and try new approaches. Adaptability helps you stay relevant and resilient in a constantly evolving digital landscape.

The engagement piece is more important than ever. In order to gain traction on your posts, you need to network, and you need to network in the right areas to ensure that you're being seen daily by the people who will buy from you. (Although having a few accounts that you follow because you like them, and their vibe is always a good shout, social media needs to be fun to keep you engaged; when it becomes a chore, it makes it far harder to remain consistent.) With this being so important I always advise to block out time to dedicate to this, to ensure you're making time for it each and everyday.

This is SO important!! ???? It’s such a HUGE red flag when you go on a brand’s social media and no comments are being acknowledged (especially the complaints). If I see a brand engaging actively with their positive and negative comments, it makes me that much more likely to follow them and buy from them. So… - interact with your audience - like/respond to comments - take any complaints away from comments and onto private message to sort it out more efficiently The biggest takeaway here should be to engage with your audience!!

Take care of yourself to take care of others! How to cultivate resilience on social media? Resilience is closely linked to overall well-being. It's important to take care of your mental and physical health by getting enough sleep, eating healthily, and exercising regularly. Surrounding yourself with positive, encouraging friends, family, and other users can provide a valuable support network when facing challenges on social media. Mindfulness can help manage stress and difficult emotions by bringing attention back to the present moment. Techniques such as meditation and deep breathing may be beneficial. It is important to recognize and celebrate achievements, even small ones, to build self-confidence and motivation.

Consistency is key to building a strong social media presence. Regularly post high-quality content and engage with your audience through comments, messages, and live interactions. Consistent engagement builds trust, strengthens relationships, and keeps your audience coming back for more.

Human Metrics > Numbers Why are people metrics important? Numbers don’t always reveal the “why” behind user actions. Human metrics, such as sentiment analysis and customer feedback, help understand the motivations and intentions behind online interactions. Human metrics can serve as early warning signals for potential reputation issues before they become serious. For example, a sudden increase in negative reviews may indicate a customer service issue or a faulty product. Human metrics, such as engagement rate and quality of interactions, are more accurate than simple reach measurements for assessing the effectiveness of influencer marketing campaigns.

Tips for Reddit: Stay informed with the latest trends and platform updates: - Subscribe to relevant subreddits: Join subreddits dedicated to social media, digital marketing and your field of activity to follow news, trends and expert discussions. - Participate in discussions and AMAs: Interact with other users, ask questions and participate in AMA (Ask Me Anything) sessions hosted by industry professionals to gain valuable information and advice. - Read shared articles and guides: Explore user-shared content, such as blog posts, infographics, and videos, to deepen your knowledge and discover new strategies.

Stay curious and committed to learning. Keep up with the latest trends, platform updates, and best practices in social media marketing. Participate in webinars, read industry blogs, and network with other professionals. Embracing continuous learning helps you stay ahead of the curve and enhances your resilience in navigating challenges.

One thing that I’ll recommend all social media marketers and rather the brands and businesses is to have patience. Sometimes it’s a sprint when you have to get to the trend and get the maximum out of it. And while we are sprinting we need to understand that our goals are not short term and not rely on each posts performance.