Here's how you can harness assertiveness and confidence for career growth in brand strategy.

Take risks. In most situations people will appreciate you for not holding back. So if you have something to say, say it. If you have a different perspective, share it. Even if you're wrong, you can always express how brain strategy is a practice in exploration. That sometimes knowing what we shouldn't do is just as important as knowing what we should.

Establishing credibility is essential for earning audience trust. In addition to the great advice about confidently presenting ideas and standing firm in one's convictions, credibility also comes from consistently delivering on brand promises over time. Demonstrating reliability, transparency and a commitment to quality - both in products/services and in customer interactions - will enhance brand credibility. Confident, assertive messaging rings hollow if not supported by a track record of integrity and competence. When challenges arise, acknowledging issues directly and taking decisive action to make things right preserves credibility. Credibility is hard won but easily lost, so bold, proactive communication is key.

In my experience, confidence is built through experience. The more experience you have the more confidential build. So you should spend as much time getting experience as you can. It doesn't matter whether the experiences were "good" or "bad" because all the experience is a chance to learn. And the more you learn the more confident you'll have. And the more confident you'll have more credibility you'll build.

Being able to clearly communicate, your thoughts is one of the most important aspects of being a human – let alone a brain strategist. This is something you should be working on all the time. If you think about it, it's really what brand strategy is ultimately about. How well do you communicate? Moreover, how well do you help businesses communicate their brand? What's the point of grand values if you can't communicate them? What's the point of a brand purpose if you can't communicate it? And has a brand strategist, what's the point of knowing about these things if you can't clearly communicate them to your clients so that they can more clearly communicate them to their customers?

I would emphasize the importance of continuous learning and adaptability in brand strategy. Proactively seek out new insights and ideas from diverse sources both within and outside your industry. Attend conferences, participate in online forums, and build relationships with thought leaders to stay ahead of emerging trends. Importantly, do not be afraid to have your assumptions challenged and be willing to adapt your thinking based on new information. You should also be willing to experiment. View setbacks as opportunities to glean lessons that inform future efforts. Do not be afraid to pilot new approaches, measure results, iterate and scale up promising ideas. Failures are reframed as stepping stones to success.