Here's how you can handle criticism as a copywriter with confidence.

Over the years, I've tried to see criticism as an opportunity to add to my toolkit: feedback often shows when I've not asked the right questions, either because I didn't even consider it or because I deemed it irrelevant and wrote a niggling thought off too early. Adding these questions to your repertoire will only make your handling of briefs and effectiveness at prompting clients in kick-off calls that much better.

You can look at criticism in two ways as a copywriter Either as an avenue to grow Or you wallow in it and get drowned I'd go for the first one though.Criticism is a form of assessment. recognizing these patterns, and working in the necessary areas can lead to improvement in your skill and better copies

Handle criticism as a copywriter with confidence by reframing feedback as an opportunity for growth rather than personal failure. Stay open-minded, ask for clarification when needed, and focus on constructive solutions to address any concerns raised. Remember that constructive criticism can help you improve and excel in your craft.

Criticism about your copywriting is rarely criticism about you. Most people simply don't know you well enough to conflate the two. And to believe that they are is often vanity. You're just a pen to most people.

Criticism on your copy is not about you. Leave your emotions out of it! Focus on the content of the feedback. What do I need to improve, how do I get better, what questions should I ask, how can I tweak this headline to make it better. This helps you grow as a copywriter and also demonstrates accountability to your client.

You can only read your writing from your perspective. If something seems off to the person giving feedback, then other people are likely to notice the same things. A word that you use all the time may be new to the reader. The details you include to describe a product or service offering may not resonate with everyone. And sometimes writers get so wrapped up in creativity that they miss opportunities to advocate for the reader by choosing clarity. People who offer feedback want to help and are your most important asset. They’re only going to make your writing stronger, and you don’t have to accept their changes if you disagree with them. If your goal is to publish the first draft, then you’re doing it wrong.

I like thinking that each client is silently prefacing criticism with, “It’s not you, it’s me…” But unlike a break up, professional criticism helps you hone in on what worked right rather than focusing on/worrying about what didn’t hit the mark. In short? Listen more than you talk/respond/get defensive THEN ask smart questions that can help to clarify what you were told and possibly provide some nuggets that give better direction for round 2.

I think it's important to bear in mind that your work isn't necessarily a reflection of you. It's not in any way personal (Unless your client has a vendetta against you which I highly doubt!). Remember that at the end of the day, they're paying you for a service, and they're well within their right to criticise (constructively). As long as the criticisms don't veer to much off the project brief / initial agreements then take it in stride.

Handling criticism as a copywriter with confidence means asking questions to understand and grow. Ask for specific examples to clarify feedback. Make sure you know what's expected. Use criticism to learn and improve by asking how you can do better next time. Asking questions shows confidence and builds better relationships.

Criticism is not an attack. It is merely a difference between your copy and what the client envisions. Constructive criticism helps you change your vision to match better what the client wants, and it also helps you understand how to switch tones/voices/perspectives based on what your client needs. These criticisms only help you grow as a writer!

Adjusting accordingly simply means making changes based on the feedback you got. Once you understand what needs fixing, go ahead and fix it. Revise your work to make it better. Take the suggestions onboard and tweak your approach as needed. By adjusting accordingly, you show you're committed to doing your best.

Handling criticism with confidence requires fostering resilience. Embrace a long-term perspective and understand that every piece of feedback helps you grow as a copywriter. Resilience isn’t about being unaffected by critique; it’s about bouncing back stronger and more skilled. Celebrate your progress, learn from your experiences, and keep moving forward. With resilience, criticism becomes less daunting and more of a stepping stone on your path to success. Remember, every setback is an opportunity to improve and shine even brighter.

To the best of your ability, curb your ego and receive criticism as a growth opportunity. You could learn about: -A skill you need to refine -A workflow you need to improve -A preferential communication style You may also learn more about the person sharing the criticism. In many cases, no one's obligated to share criticism so you can learn and grow from it. Try to welcome and appreciate it. The better you get at receiving and implementing feedback, the easier it is for your client to feel comfortable sharing it. Deepen that relationship.