登录查看更多内容

Last updated on 2024年5月14日

Here's how you can gather feedback from customers on their website search experience.

由人工智能和领英社区提供技术支持

Understanding your customers' search experience is vital to the success of your website. As a savvy business owner or marketer, you know that the search function can be a powerful tool to keep visitors engaged and convert them into customers. However, if the search experience is lacking, it may lead to frustration and site abandonment. By gathering feedback directly from your customers, you can gain valuable insights into their needs and preferences, allowing you to optimize your website's search feature and enhance overall user satisfaction.

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

Farheen Vhora

LinkedIn Top Voice in Organic Search , SEO & Digital Marketing |SEO Operation Manager | Digital Marketing Expert |…
Abdullah Hussain

CEO @stuffskill.com||SEO Expert ??|| Certified Marketing Specialist?
Sheikh Saimoon Rifat

Helping plumbing service Businesses grow organically with SEO strategies || Drive consistent traffic & long-term sales…

1 Online Surveys

Online surveys are a straightforward method for collecting customer feedback. By integrating a short, unobtrusive survey on your website, you can ask specific questions about users' search experiences. Ensure the survey is easily accessible yet not disruptive to the browsing experience. Questions should be concise and focused on understanding the user's satisfaction with search results, the intuitiveness of the search interface, and any difficulties they encountered. This direct approach can yield actionable data that can inform your search engine optimization (SEO) strategy.

添加您的观点

Farheen Vhora

LinkedIn Top Voice in Organic Search , SEO & Digital Marketing |SEO Operation Manager | Digital Marketing Expert | Helping Websites Rank Higher on Google | SEO Enthusiast
举报内容
Identify Needs: Define what aspects of SEO you require assistance with. Research: Look for reputable SEO tools through online searches and user reviews. Compare Features: Evaluate tools based on features, pricing, and user feedback. Consider Budget: Decide how much you can invest; assess the value provided. Evaluate User-Friendliness: Choose intuitive tools with clear interfaces and instructions. Check Integration: Ensure compatibility with existing marketing tools and platforms. Look for Support: Opt for tools with reliable customer support channels. Trial Period/Demo: Take advantage of free trials or demos to test functionality before committing.

已翻译

赞
Rodolfo Navarro Hildebrandt

Periodista experto en Comunicaciones Estratégicas, Marketing, Gobierno y Gestión Corporativa.
举报内容
En simple, entre más información tienes disponible sobre UX, mejor son los resultados de campa?as LEAD - CONVERSIóN y Retorno por inversión (ROI)

已翻译

赞
Sheikh Saimoon Rifat

Helping plumbing service Businesses grow organically with SEO strategies || Drive consistent traffic & long-term sales || From 0 → 5X Revenue growth (within 6 months) || SEO Expert @ TeneX Digital || Let's talk! I
举报内容
Target surveys to users after they search using pop-ups or exit-intent triggers. Keep it short (3-5 questions) with a mix of multiple choice and open ended questions. Ask about ease of finding items, relevance of results, and suggestions for improvement. Offer an incentive (discount code) to boost response rate.

已翻译

赞
Mohamed Jubair

11 years of hands on experience on SEO | Results Oriented SEO Professional | LinkedIn 19K+ Followers
举报内容
To gather feedback on website search experience, implement tools like on-site surveys or pop-ups asking users about their search experience. Analyze search queries and results using tools like Google Analytics or site search analytics to identify common issues. Monitor user behavior metrics like bounce rates and session durations related to search usage. Additionally, provide a feedback form or contact option specifically for search-related issues, encouraging users to share their thoughts and suggestions for improvement.

已翻译

赞

加载更多内容

2 Feedback Widgets

Feedback widgets are interactive tools that can be embedded into your website, allowing users to leave comments about their search experience in real time. These widgets typically appear as a small icon or form that users can click on to provide their input. You can customize these widgets to ask targeted questions or to let users rate their search experience. Gathering this immediate feedback can be particularly useful for identifying and addressing issues promptly, thereby improving the overall functionality of your search feature.

添加您的观点

Sheikh Saimoon Rifat

Helping plumbing service Businesses grow organically with SEO strategies || Drive consistent traffic & long-term sales || From 0 → 5X Revenue growth (within 6 months) || SEO Expert @ TeneX Digital || Let's talk! I
举报内容
Leverage feedback widgets! These small tools embed on your website, allowing visitors to easily share their search experience. Imagine a button at the corner. Clicking it opens a quick survey asking if they found what they needed. Options like "Yes" and "No" with a text box for "Why or why not?" provide valuable insights for improvement.

已翻译

赞

3 User Testing

Conducting user testing sessions is an effective way to observe how real users interact with your search feature. Invite participants to complete specific tasks using the search function while you record their actions and reactions. This qualitative data can reveal usability issues and areas for improvement that you might not uncover through surveys or widgets. After the session, asking participants for their verbal feedback can provide deeper insights into their thought process and search behavior.

添加您的观点

Abdullah Hussain

CEO @stuffskill.com||SEO Expert ??|| Certified Marketing Specialist?
举报内容
User testing is like peering through a magnifying glass ?? into the user experience universe! By observing real users interact with your search feature, you'll uncover hidden usability gems and fine-tune your site for seamless navigation. Don't forget to tap into participants' verbal feedback for invaluable insights! ????

已翻译

赞
Sheikh Saimoon Rifat

Helping plumbing service Businesses grow organically with SEO strategies || Drive consistent traffic & long-term sales || From 0 → 5X Revenue growth (within 6 months) || SEO Expert @ TeneX Digital || Let's talk! I
举报内容
User testing is a powerful way to see your website search in action! Recruit real users to navigate your site and complete search tasks. Observe their behavior, listen to their frustrations, and identify areas for improvement. This direct feedback can be invaluable for optimizing your search function and boosting user satisfaction.

已翻译

赞

4 Analytics Review

Leveraging analytics tools is essential for understanding how visitors use your website's search function. Look for metrics such as search exit rates, time spent after a search, and the frequency of search refinements. High exit rates may indicate that users are not finding what they're looking for, while frequent refinements can suggest that your search isn't returning relevant results. By analyzing this data, you can pinpoint shortcomings in your search experience and make data-driven decisions to enhance its effectiveness.

添加您的观点

Rodolfo Navarro Hildebrandt

Periodista experto en Comunicaciones Estratégicas, Marketing, Gobierno y Gestión Corporativa.
举报内容
Junto con la tasa de salida, es importante ver la tasa de rebote; indicador que te puede dar luces sobre IA y UX. También aporta información sobre la calidad del contenido.

已翻译

赞

5 Social Listening

Social listening involves monitoring social media platforms for mentions of your brand and website. Pay special attention to comments related to the search experience. Customers often share their frustrations or satisfaction on social media, providing you with candid feedback. This method can help you understand public perception and identify common issues that may not be captured through direct feedback mechanisms. Use this information to make improvements that resonate with your audience.

添加您的观点

Rodolfo Navarro Hildebrandt

Periodista experto en Comunicaciones Estratégicas, Marketing, Gobierno y Gestión Corporativa.
举报内容
Sin duda la voz del usuario es importante sobre todo a la hora de darnos feedback sobre mejoras en nuestros productos. Por otra parte, también nos entrega una oportunidad de conversar y resolver los problemas uno a uno, elevando el engagement con la marca.

已翻译

赞

6 Contact Forms

Lastly, consider using contact forms on your website as a means to gather detailed feedback. Encourage users to report any issues they encounter or suggestions they have regarding the search function. Make sure the contact form is easy to find and use, with fields that guide users to provide specific feedback about their search experience. This method can collect in-depth feedback, which is particularly valuable for identifying technical problems or gathering suggestions for new features or content.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Search Engine Optimization

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Here's how you can gather feedback from customers on their website search experience.

1

2

3

4

5

6

7

1 Online Surveys

2 Feedback Widgets

3 User Testing

4 Analytics Review

5 Social Listening

6 Contact Forms

7 Here’s what else to consider

Search Engine Optimization

给文章评分

感谢您的反馈

更多Search Engine Optimization相关文章

更多相关阅读内容