Here's how you can future-proof your content marketing skills.

Give yourself to opportunities that will allow you learn as you go, This will help your become conversant with new ideas and build your thoughts towards future occurrences. It is not merely about "knowing to use trends" it is about being informed on the effects these trends has and how they can influence change. - Volunteer at top tier marketing agencies. - Become surrounded by critical thinking colleagues on the online space and in real time. - Invest in mentorship and in regular upskill classes. - Seek and enjoy industry based news so your knowledge for changes stays ever green.

Take a step back and observe the world around you. Pay attention to real life more than what you read on the internet. Try not to be a sheep and stay true to your authenticity to lead with greatness.

Don't get stuck to the old principles or you're gonna lose. For example, some content writers believe that "keyword density" is still a things. That means they've not updated their knowledge or they don't get info from reliable sources. Try to freshen your knowledge every once in a while. Try to learn from the best and don't ignore the AI revolution.

Look no further, because I've got some tips for you!?? 1?? Stay updated with the latest trends and changes in the industry. This will help you adapt and evolve your strategies accordingly. 2?? Invest in new tools and technologies to enhance your content creation and distribution. Trust me, it will be worth it! 3?? Network and collaborate with other professionals in the field. You never know what new ideas and insights you might gain. 4?? Constantly analyze and measure the success of your content. This will help you identify areas for improvement and make data-driven decisions. 5?? Don't be afraid to think outside the box and try new approaches. Innovation is key in the ever-changing world of marketing.

Data is always important to analyze and you'll soon be competing with AI bots. Some love to go from the gut, and although that may work in some cases, it's very hard to deny what data shows you. Perhaps making the decisions that come from the gut is taken once you've already studied the data. Data will always lead you in the right direction. How this future proofs your skills is that in the future, you will be working against AI bots that would make decisions based on data, and being able to make decisions that are beyond AI's capabilities will be where you'll be able to separate yourself from the rest.

Eu sempre digo que se você n?o está analisando, está adivinhando. Os dados nos mostram o que realmente funciona, entendem o comportamento do público, identificam quais conteúdos performam melhor e onde precisamos ajustar a rota. A análise de dados é uma jornada que nos ajuda a criar estratégias mais inteligentes e conteúdo mais impactante. Ent?o, se você quer dominar o marketing de conteúdo, fa?a dos dados o seu melhor amigo.

Consistency ensure you're in platform knowing the latest metrics that are available as content types evolve. I.e Instagram Reels compared to traditional Instagram video. Don't loose sight of your ability to get on the tools from time to time to keep yourself up to date.

Using generative AI for content should come with a warning sign. Please do not use it to plagiarize material so you can hit your word count. This is especially true for beginners. You're stifling your mental faculties this way. You can just as easily use it to get a competitive advantage over your competitors. For example, you can use it to test different variations of headlines. The goal is to combine generative AI with human creativity and not as a replacement for content creation.

Generative AI will transform the marketing function, which is why content marketers must: 1. Use AI to their advantage by automating certain tasks, and 2. Identifying ways to create additional value beyond what AI can deliver As Paul Roetzer says, "Marketers who use AI will replace marketers who don't use AI" Some ways to use AI for content marketing automation include: 1. Audience research 2. Idea brainstorming 3. Creating outlines 4. Generating metadata 5. Repurposing into different formats 6. Localizing and verticalizing existing content Some ways to create content that delivers more value than AI include: 1. Having a unique POV 2. Sharing original research and analysis 3. Sharing personal stories 4. Interviewing real people

7 surprisingly cheap (or FREE) writing courses for aspiring content marketers. (Share these with your junior team members!) 1. Udemy Ninja Writing: The Four Levels Of Writing Mastery 2. EdX UQx: Write101x English Grammar and Style 3. EdX BerkeleyX: ColWri2.2x English Grammar and Essay Writing 4. Coursera: Grammar and Punctuation 5. Coursera: Writing and Editing: Word Choice and Word Order 6. Coursera: Good with Words: Writing and Editing Specialization 7. Futurelearn: Literature of the English Country House Now, go Google them and start building your career! ????

With the world at our fingertips, through the internet, all we need is some time and dedication to upskill and stay relevant. Platforms like Udemy, Coursera, Hubspot Academy are my go-to when it comes to finding industry-based knowledge and courses.

Most importantly, stay curious. Pay attention to what naturally grabs your attention and buckle up for a lifetime of growth!

Networking is also vital for content distribution and reach. For instance: 1. By building a large audience on social media (for both your company's page and your personal page), your content will be more widely distributed and engagement will be higher. 2. By working with thought leaders across your industry and incorporating their quotes into the content you create, you can tap into their audience and gain backlinks. 3. Comarketing activities like webinars and research reports allow you to access more data and create more valuable content.

Incorporate connections into your life that are in your field and can bounce ideas off. Have they ran a campaign that they can bring ideas to your problem you're trying to solve? And vice versa. Collective brains is stronger than one.

Inovar na estratégia de marketing de conteúdo é abra?ar a constante evolu??o. Estar aberto a novas ideias, experimentar sem medo e sair da zona de conforto s?o as chaves para criar experiências impactantes para nosso público. Vamos além do storytelling tradicional, criando jornadas imersivas que transportam nossos seguidores para novos universos. Incorporar elementos visuais e áudio é essencial para cativar e envolver. E n?o podemos esquecer da personaliza??o — é a chave para criar conex?es genuínas com nossa audiência.