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Here's how you can foster and sustain a positive company culture in Strategic Communications.

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In the realm of strategic communications, a positive company culture isn't just a nice-to-have; it's a must-have. A thriving culture enhances employee engagement, boosts morale, and can significantly impact your bottom line. As you navigate the complexities of internal and external messaging, remember that the tone and style of your communication can make or break the cultural environment you're trying to cultivate. You'll want to ensure that every message reinforces the values and mission of your organization, fostering a sense of unity and shared purpose among your team members.

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Samantha Shah ??

CMO | Growth without guesswork | Leveraging research to refine brand, positioning + go-to-market ?? | Brands built…
Refat Naz Dhar

Brand Experience Omnichannel @HUGO BOSS | Purposeful Leadership | DE&I

1 Core Values

Establishing core values is the bedrock of a positive company culture in strategic communications. These values should reflect what is truly important to your organization and provide a framework for decision-making. They must be communicated clearly and consistently across all platforms and embodied by leadership to set the standard. When your team understands and aligns with these core values, their daily work becomes more than just tasks—it becomes a manifestation of what your company stands for.

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Samantha Shah ??

CMO | Growth without guesswork | Leveraging research to refine brand, positioning + go-to-market ?? | Brands built differently ??
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Translating core values into daily actions is a great way to help employees know how to show up and what it means to be a part of this tribe. The more ambiguity present, the easier it is for variance in interpretation and lack of alignment. A strategic communications practice typically has their own set of behaviour guidelines relating to how they work and communicate for excellence and impact.

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Refat Naz Dhar

Brand Experience Omnichannel @HUGO BOSS | Purposeful Leadership | DE&I
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Core values for strategic communication is critical to bringing purpose, mission and values to life across an organisation. It provides clarity and alignment, establishes expectations and motivates employees to work toward a shared objective. Effective organisations weave purpose, mission and values into ongoing ongoing initiatives and the framework for future directionality.

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2 Transparent Dialogue

To foster a culture of trust and openness, encourage transparent dialogue within your organization. Make it known that all voices are valued and that feedback is not only welcomed but expected. This can be achieved through regular town hall meetings, suggestion boxes, or an open-door policy with management. Transparency in strategic communication means being honest about challenges and successes alike, which in turn promotes a culture of authenticity and mutual respect.

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Heather Catalino Tansley, EdD, LPCMH

Strategic Communication Leader, Educator & Mental Health Professional with a Passion for Student Success
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Where people fall in their comfortability with personal disclosure (i.e., how much they are willing to share about their lives) is a wide spectrum. I am someone that leans toward the high disclosure end of the spectrum, which means I will share with you how my day is going and what I am thinking (and probably what weird thing my daughters said last night) - as a leader I want there to be as few surprises as possible. I feel similarly in my role as an educator. Everything you need to know about my course for the entire semester is available to you on the first day of classes through our LMS. This leads to a positive work and classroom culture.

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3 Continuous Learning

A culture that values continuous learning is essential in the ever-evolving field of strategic communications. Offer professional development opportunities and encourage your team to stay current with industry trends and new communication strategies. This not only benefits individual career growth but also ensures that your organization remains competitive and innovative. When employees feel supported in their learning journeys, they are more likely to be engaged and contribute positively to the company culture.

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4 Recognition Programs

Implement recognition programs to celebrate achievements and milestones within your strategic communications team. Recognizing individual and team successes not only boosts morale but also reinforces the behaviors and outcomes that align with your company's goals. Whether it's through an employee of the month award, shout-outs in company meetings, or a simple thank-you note, acknowledgment goes a long way in sustaining a positive culture.

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5 Collaborative Environment

Cultivate a collaborative environment where team members feel comfortable sharing ideas and working together towards common goals. In strategic communications, collaboration can lead to more innovative solutions and a more cohesive team dynamic. Encourage cross-departmental projects and create spaces—both physical and virtual—where collaboration can flourish. When people feel part of a team, they're more likely to invest emotionally and intellectually in their work and the company.

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6 Work-Life Harmony

Promote work-life harmony by recognizing that your employees have lives outside of the office. Flexible work schedules, remote work options, and understanding during personal emergencies are all ways to show that you value your team members as individuals. In strategic communications, where the pace can be fast and demanding, ensuring that employees can balance their professional and personal lives is key to maintaining a positive company culture.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can foster and sustain a positive company culture in Strategic Communications.

1

2

3

4

5

6

7

1 Core Values

2 Transparent Dialogue

3 Continuous Learning

4 Recognition Programs

5 Collaborative Environment

6 Work-Life Harmony

7 Here’s what else to consider

Strategic Communications

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Here's how you can foster and sustain a positive company culture in Strategic Communications.

1

2

3

4

5

6

7

1 Core Values

2 Transparent Dialogue

3 Continuous Learning

4 Recognition Programs

5 Collaborative Environment

6 Work-Life Harmony

7 Here’s what else to consider

Strategic Communications

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