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Last updated on 2024年6月12日

Here's how you can foster strong relationships with industry sources and contacts.

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Building strong relationships with industry sources and contacts is a cornerstone of successful journalism. Your ability to network effectively can lead to exclusive stories, insightful quotes, and a reputation for reliability. It's essential to understand that these relationships are built on trust, respect, and mutual benefit. As a journalist, you'll want to approach each interaction with professionalism and a genuine interest in creating a long-lasting connection. Remember, your sources are not just stepping stones to your next big scoop; they are partners in the storytelling process.

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1 Build Trust

Establishing trust is the bedrock of any professional relationship. As a journalist, you should be transparent about your intentions and always respect the boundaries of your sources. It's crucial to keep promises, whether it's about the confidentiality of a conversation or the context in which information will be used. By showing that you're trustworthy, sources are more likely to share valuable insights and consider you a go-to person for disseminating their messages or perspectives.

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Eetika Kapoor

Multimedia Content Producer | Author: My Dear Sensei, an anthology on teachers Ex Social Media Strategy, Content at Paytm | Former Correspondent TOI, Business Insider I write about journalism, creativity & books here
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What has worked surprisingly is not talking about work. Be interested to be interesting. Know them as a human, not a rank. Social media engagement is absolutely crucial here. Read about their thoughts and interact with them online, if not in person. Don't be afraid to disagree. It's not always true 'higher up' contacts get you a story. Usually they are tight-lipped. Try to engage with every echelon of an industry.

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Matthew Keys

?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
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Sources will trust you more, and value your relationship with them, if they believe that you strive to cover them fairly. That does not mean you should not shy away from covering their blemishes or scandals as they warrant, but it also does not mean you should make a mountain out of an obvious molehill, especially if it comes across as an attempt to pursue subscriptions, readers, clicks or social media attention.

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2 Listen Well

Active listening is a powerful tool in fostering relationships. When you engage with sources, give them your full attention and show interest in their expertise. This not only helps in gathering accurate information but also makes the source feel valued. By listening attentively, you can ask informed questions that encourage a deeper dialogue and demonstrate your commitment to understanding their point of view.

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Matthew Keys

?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
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If you find yourself talking more than listening during your interviews, you're probably doing it wrong. Let your sources do the talking. If they want to go long, encourage that. Be mindful of the clock, and ask your most-important questions first. Do not check your phone, emails, post to social media or allow co-workers to interrupt you during interviews. Sources are making time for you; you should make time for them.

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3 Follow Up

The art of following up cannot be overstated. After an initial meeting or conversation, send a thank-you note or email to express your appreciation for the source's time. Regular check-ins, even when you don't need anything, help maintain the relationship and keep you fresh in their minds. This consistent communication builds a rapport that can pay dividends when you're on a tight deadline and need quick access to information.

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Matthew Keys

?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
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Always send a follow-up message after an interview. It can be as simple as an email, thanking the source for their time. Also, link them to the finalized story when it's available. This gives them an opportunity to read and reflect on the story, and a chance to correct errors. Bonus: They're also more-likely to share your story with their social networks.

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4 Add Value

Adding value is about bringing something to the table beyond just taking information. Share relevant articles or studies that might interest your source, or offer to connect them with other professionals in your network. When a source sees that you're invested in their interests and not just your own, they're more likely to engage positively with you.

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Matthew Keys

?? Journalist covering the business of media & tech | ?? Publisher, TheDesk.net
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Sources respond well if you take a deep interest in their company, product or service beyond the press release. I once interviewed a C-suite executive at a major media and entertainment company, and asked a question that included background about some of the products/services they had offered in the past. The executive was impressed with my knowledge of their product/service, and remarked about it several times on the call. That executive still shares my stories on LinkedIn.

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5 Be Patient

Good relationships take time to develop. You can't rush trust or genuine rapport. Be patient and understand that not every interaction will lead to an immediate payoff. Sometimes, it's the long game that yields the most significant benefits. Consistently showing up, being professional, and offering help when possible will set a foundation for a strong relationship over time.

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6 Stay Ethical

Maintaining ethical standards is crucial in journalism. Always be clear about your role and never misrepresent your intentions. Avoid conflicts of interest and be cautious not to promise positive coverage in exchange for information. Keeping your journalistic integrity intact not only benefits your career but also ensures that your sources respect you and the profession.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can foster strong relationships with industry sources and contacts.

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1 Build Trust

2 Listen Well

3 Follow Up

4 Add Value

5 Be Patient

6 Stay Ethical

7 Here’s what else to consider

Journalism

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