Here's how you can foster a culture of corporate social responsibility through effective communication.

Développer une culture RSE solide nécessite une communication stratégique : - Formulez clairement vos objectifs et vos engagements RSE tout en mettant en avant les valeurs et l'impact positif de votre démarche dans la transparence sur vos progrès et vos défis à relever; - Impliquez activement les collaborateurs via des canaux variés, - Favorisez un dialogue ouvert et bienveillant en restant à l'écoute des retours et des suggestions des collaborateurs, puis souvent récompensez leur engagement et leurs efforts; - Identifiez des leaders RSE internes et - Communiquez de manière cohérente et régulière pour mobiliser durablement votre organisation.

While defining the CSR policies for corporates and foundations, the board should consider pillars like environmental responsibility, human rights, philanthropic responsibility and economic responsibility. The latest ESG concept which defines pillars like Environmental, Social and Governance can be the guiding principles alongside the Sustainable Development Goals (SDG).

In order to make your CSR project a success and if you want your employees to participate in the activities, then you should allow them to choose their CSR projects. This will also is a great way to build trust and it gives employees the chance to be at a leadership level.

While developing your CSR plan, if you focus on lowered carbon emissions, acute environmental responsibility, and integrate these principles in your business operations, I am sure one can generate meaningful participation.

I’m in charge of implementing Fundaula, a platform that empowers individuals through education and training in LATAM. Sharing success stories is a powerful way to highlight our CSR efforts. For example, I use newsletters to share with other teams and partners to share impactful stories. One of the most inspiring aspects of Fundaula is seeing how it helps people gain new skills and reach their full potential. These success stories resonate on an emotional level and inspire others to take action and support our initiatives. By showcasing real examples of how Fundaula has transformed lives, we not only celebrate achievements but also emphasize that CSR is a priority for us.

I hardly see any business houses interact with their customers on their CSR policies or ask for their inputs. Even most of the corporates don't do proper need analysis and rather they are solely dependent on the implementing agencies. Companies should change their approach and start interacting with the community while designing their CSR program.

CSR content creation and communications should be rooted in data, whether it's page views, downloads, or time on page. It is important to define success metrics for CSR-related pages in the same way as sales-related pages. Input from stakeholders, including customers, should be included at all stages of the content and communications journey.